"Marketing strategy is formulated by the winery decision-making level. Sales are just execution. Of course, it does not mean that sales have no responsibility. Sales should make reasonable suggestions based on their own market research and analysis, but in the final analysis, it is a problem for the company's decision-making level."

Sha Zhengyang began to peel off the cocoon.

"Before this, I felt that there was no decision-making level in the winery, just the original factory manager, Dong Gong, a few financial personnel, and the leaders of the township industrial company. Even if it was the decision-making level, it would be difficult for this decision-making level to play a truly substantial decision-making role."

Sha Zhengyang's objective and accurate analysis hit the itchy part deep in Ning Yuechan's heart.

As the deputy chief of the sales department, Ning Yuechan has made many suggestions to the main leaders of the factory.

In the end, Wang Bingquan, the director of the factory, served as the deputy manager of the township industrial company, and the sales department head was the deputy director of the factory, Liao Yang, both of them came from the township industrial company. They were domineering at work and did not listen to others.

What's even more annoying is that both of them have a covetous intention to do so, so Ning Yuechan had to keep a distance from these two, which also made the two very annoyed.

Fortunately, Ning Yuechan has a hot temper, and the Gao family and Ning family are also major surnames in the village. After several entanglements, the two had to return home in disappointment.

But naturally there was no good expression on Ning Yuechan, and Ning Yuechan's suggestions were even more impossible to accept.

Ning Yuechan proposed that we should focus on the market situation, especially for some cities and counties with better market conditions, and we should selectively give up some channels with poor market effects and bad reputation.

However, none of these suggestions were recognized by Wang Bingquan and Liao Yang.

The result is that wineries are everywhere, and they are fully distributed in seven or eight cities across the province, but the results are not satisfactory.

Some cities and counties with good market effects gradually became weak due to poor follow-up efforts, and eventually they could only break the capital chain.

The winery closed, Wang Bingquan patted his butt and returned to the hometown Industrial Company to continue to be his deputy manager, and Liao Yang was also transferred to the plastic factory to be his deputy director, which had no impact on the future of the two.

It just made these workers who worked in the factory suffer, and they couldn't get their wages, so they had to find another way out, so Ning Yuechan had no good feelings for the people from the town.

In addition, Sha Zhengyang also gave birth to a handsome talent, which was quite similar to her ex-husband's image, so this added to Ning Yuechan's disgust.

If you have to say it carefully, Ning Yuechan feels that she has no grudges with the other party. Even if it happened that night, it would be a pure accident, or she would have a greater responsibility.

He stepped on the other party suddenly and kicked him hard, but he also knocked him down the stairs and fell to the point of being confused. In that case, it was normal for the other party to do anything in a panic, not to mention that he was pressing on the other party in the end.

At this moment, Sha Zhengyang took the initiative to come to the door, which gave him enough face. A few words hit the itch deep in his heart, which immediately reversed Ning Yuechan's impression of Sha Zhengyang.

"Marketing Strategy?" Although Ning Yuechan was hearing Sha Zhengyang mention this marketing strategy several times, he was also curious about what this word that sounded a bit high-end.

There were only two people present at this moment. Thinking that the other party was a graduate of a key university, Ning Yuechan asked in a pondering manner: "What do you mean by marketing strategy?"

"Well, marketing strategy refers to a comprehensive sales promotion strategy formulated by an enterprise around its own products, which includes both overall strategy and some marketing tactics or marketing methods."

Sha Zhengyang knew that he explained this, and the other party would definitely not understand it very much. Not to mention the sales of her small winery, even if some large companies are engaged in this industry, it would be plausible to talk about this marketing strategy.

"In short, it is to formulate a most suitable plan to sell the product at the best price and the fastest speed, and also to get a good response, gain popularity, and finally achieve the fastest payment collection. If these things can be done, then this is a good marketing strategy."

Sha Zhengyang's easy-to-understand explanation finally made Ning Yuechan understand that the goods were sold well, and they were popular and could be paid quickly.

"If you specify a set of marketing strategies you mentioned can achieve such an effect, then won't this marketing strategy be invincible?" Ning Yuechan seemed to be unbelievable. If there was such a marketing strategy, wouldn't it be able to conquer the whole world?

"Director Ning, the marketing strategy needs to be determined based on the product and market conditions, and the second is to be adjusted at any time. It is not static. Third, it also requires some opportunities. The market changes rapidly. No matter how good the marketing strategy is, if it is born at the wrong time, there will be no chance."

Sha Zhengyang laughed, "There has never been a strategy to conquer the world. One time and another, it must be based on the times. The strategy applicable to this period may be poison in the next period."

Ning Yuechan was a little embarrassed and angry by Sha Zhengyang's big smile. Why is this person so rude? Even if he asked an inappropriate question, he would not be so wild, and he would not give him any face.

Sha Zhengyang naturally didn't know that his actions would be so criticized by the other party. In his opinion, everyone should be very relaxed now.

Seeing Ning Yuechan silent, Sha Zhengyang didn't realize it yet and continued: "So now Hongqi Winery needs a suitable marketing strategy to open up the situation..."

"Since you are confident, you still have to come to me?" Ning Yuechan said coldly indignantly.

Sha Zhengyang was stunned for a moment. Why did the temperature change again? He felt that he was in a good mood just now, but why did he become cold again now?

After observing the changes in the other party's expression, Sha Zhengyang dared not be arrogant anymore. He restrained himself a little and said sincerely: "Director Ning, no matter how good the strategy is, it needs someone with execution to promote it. You, Director Ning, who knows the best of all aspects of Hongqi Winery, is also the one who knows the best in all aspects of Hongqi Winery. And I can also feel that you have a lot of feelings for the winery. I sincerely hope that you can return to the winery and we will work together to revive Hongqi Winery."

Ning Yuechan's wonderful eyes flashed across Sha Zhengyang's face. She could feel the sincerity of the other party, otherwise she would not have asked Gao Baishan to come to invite her after being rejected by her cold words. Now she came here in person. When did these town cadres value village cadres so much? But...

Seeing that Ning Yuechan seemed a little hesitant, Sha Zhengyang felt that it was necessary to burn another fire to add some confidence to the other party. "Director Ning, why not introduce my ideas briefly. If you think my ideas are initially feasible, then let's study and discuss together, how about it?"

Ning Yuechan finally nodded. In this case, if she refuses, she will seem too petty.

***************
Chapter completed!