"Well, let's talk about it. What's the major issue that concerns the city's work? Come here so anxiously." Feng Shizhang said with a light tone and smiled.

"Mayor, I just reported to Mayor Ke, and it is still a job in attracting investment, but this investment promotion activity is of great significance to the overall situation and can even be said to be a weather vane." Sha Zhengyang's tone was very solemn, "Maybe the mayor should have heard of it. We are negotiating with Nestlé, hoping that Nestlé can settle in Wanzhou Economic Development Zone and establish a production base."

"Oh? I heard Lao Qian talk about it, but it is said that it is very difficult and the possibility is not high. Why, are you looking at it?"

Feng Shizhang also knows that Nestlé is no better than other companies, and its influence exceeds that of ordinary industries. Where does this kind of company with a golden signboard settle down actually represents the recognition of a place, and its popularity in attracting investment will also increase accordingly.

"Mayor, we have always had some eyebrows, but the difficulty is indeed very high. We have contacted each other several times. We feel that the other party does have the intention to invest in the inland areas, but it may be because of various reasons, especially with many competitors, so we have always been at the back, but we have never fallen behind."

Sha Zhengyang continued: "But we are not satisfied with not falling behind. We also want to break through the siege. The information and information obtained from all aspects show that Nestlé will make a decision in the near future, so Secretary Qian and I have thought about it. We hope that with the full support of the Municipal Party Committee and the Municipal Government, we will fight and strive to bring Nestlé."

"It seems that you have some ideas and need support from the city?" Feng Shizhang also became serious and brought Nestlé to settle down. It is indeed of extraordinary significance, but it is definitely not easy to make Sha Zhengyang feel that it is difficult.

"Well, the city needs support from many aspects. Secretary Qian went to find Secretary Lin. He asked me to block Mayor Feng, hoping to report directly to the two main leaders, so that the relevant matters can be finalized as soon as possible and started quickly. Otherwise, if Nestlé makes a decision, there will be no chance." Sha Zhengyang and Pan told him.

"Then Zhengyang, let me briefly talk about it first. What support do you need?" Feng Shizhang nodded.

"First, Nestlé's product line is very rich. In addition to coffee, it mainly focuses on dairy products and biscuits. This time they may also mainly consider dairy products and biscuits. Dairy products mainly involve the need for cooperation and support in dairy farms in the area where they are located to provide them with sufficient raw milk supply." Sha Zhengyang introduced: "This requires relevant districts and counties to reach an agreement with Nestlé to complete the construction of milk source in the form of a company and farmers. This is the first relatively complex and crucial issue."

Feng Shizhang understood that the Economic and Technological Development Zone is only a little big, and the construction of milk source and the development of dairy farms involve both land and farmers. It must require coordination and cooperation from local governments. This is not something that a Economic and Technological Development Zone can do. No wonder it is necessary to find the Municipal Party Committee and Municipal Government.

"What else?"

"The second is the issue of ecological environment and planning adjustments. Qihang Road was originally mainly to the south, but we considered building a Nestle-only industrial park, so we need to make some adjustments in planning. At the same time, the construction should be started immediately, and the ecological environment improvement and transformation in the development zone should also be started immediately. We need to leave an impression for these internationally renowned food brands that they think are worthwhile."

"I understand. Jianfashi needs additional funds to promote the ecological environment transformation you mentioned,..." Feng Shizhang understood as soon as he heard it, and he didn't talk nonsense and nodded in agreement.

Sha Zhengyang grinned, "Mayor Mingjian, there is also an exclusive plan and follow-up service. We can do this in the Economic Development Zone, but we have some ideas,..."

"Well, Zhengyang, it seems that you have a lot of ideas in the Economic Development Zone, but this is a good thing." Feng Shizhang seemed generous. "Only if you have ideas, you will be willing to do things. I think the leaders of many districts, counties and departments in Wanzhou just have no ideas, few ideas, and they are complacent all day long, thinking that they can work without any effort, but the result is that they can push them, and if they can, they can get along,..."

Soon the municipal party committee also called Lin Chunming directly to Feng Shizhang. Naturally, the group of three went to the municipal party committee.

"I heard Lao Qian say the first few dollars. In your last part, you mentioned the comprehensive creation and improvement of Wanzhou's urban image. I think this concept seems a bit empty. Can it be more specific? What goals should be achieved and how to do it? You must have a point, right?" Lin Chunming tapped his fingers on the armrest of the sofa.

Qian Zheng glanced at Sha Zhengyang and signaled Sha Zhengyang to say boldly.

Sha Zhengyang thought a little, "Secretary Lin and Mayor Feng, we think so. Wanzhou is the central city in the junction of the four provinces of Han, Shaanxi, Hubei and Henan, and is also a node city in the junction of the central and western regions. It has a long history, a large land and a vast territory, and is also on the dividing line of the north and south. Such a city with outstanding people and places, but due to the lag in economic development, our Wanzhou's popularity at home and abroad has greatly affected."

"I personally believe that when external capital enters inland areas, it also needs to comprehensively evaluate and analyze the soft and hard power of a region. The so-called hard power refers to population, market, economic foundation, transportation location, etc., while soft power refers to our humanistic history, ecological environment, social security, government efficiency and rule of law construction, etc. If it is some small and medium-sized enterprises, they value hard power more. However, if it is some well-known large enterprises, especially large enterprises from abroad, their assessment and analysis of soft power accounts for a large proportion, especially government efficiency, rule of law construction and ecological environment. "

"We Wanzhou has outstanding performance in all aspects, but the outside world does not know it. So how can they know and how to promote it?" Sha Zhengyang asked and answered: "I think the effect of simply promoting it through investment promotion may not be good. People will think that your purpose is too strong and you feel like you are temporarily cramming..."

"Zhengyang, what you mean is that we should not be too purposeful and targeted, but should start to make some advertising introductions now to let everyone advertise?" Ke Jianhua asked.

"Well, that's what it means, to reshape the comprehensive image of our entire Wanzhou City and present it in the external world with a new and vibrant appearance, so that everyone can appreciate it by themselves. On this basis, I think the difficulties we encounter in attracting investment will be much less."

"Zhengyang, then what method do you think can be used to achieve this goal?" Feng Shizhang also roughly understood Sha Zhengyang's intention. He agreed with this point, but the key lies in what form to use to best achieve this goal.

"It can be made through multiple channels. I imagined that, for example, can shoot a promotional short film or an advertising short film, which can take dozens of seconds or a minute, or even a longer film, such as five to ten minutes, translated into multilingual, mainly to be played on mainstream media, such as CCTV and Chinese International Channel, which can further show the outstanding people and spirits of our thousand-year-old ancient city in Wanzhou and the heroic posture after the reform and opening up."

Feng Shizhang rubbed his jaw, "I'm afraid this will cost a lot, right?"

"The shooting will definitely not cost much. The key is to go to CCTV or some overseas media, which will definitely be a big deal, but we may be able to take some workarounds to solve the problem." Sha Zhengyang hesitated for a moment, "like the short films can appropriately display the images of companies such as Huafeng, Sanyo Ruos, Gaosheng, and Wanzhou Pharmaceutical Factory. Even if it is a surprise, this will also improve the corporate image. I believe they can sponsor some appropriately."

Feng Shizhang, Qian Zheng and Ke Jianhua couldn't help but see this move.

"For those who have not come in, or have just come in, like Tingyi, Unity, Nissin, and even Nestlé and Kraft, we can also add them in another way. This can be regarded as a kind of preferential policy support and 'seduction'." Sha Zhengyang added with a smile.

"Well, Zhengyang, your idea is good, very good! It's rare that you can come up with this trick. I think it will be very attractive to the company." Feng Shizhang praised.

"Secretary Lin and Mayor Feng, this initial idea was proposed by Comrade Xi Chongshan, and Comrade Lu Jian also added some more. Secretary Qian and I just added something to it. This should be regarded as the joint idea of ​​our Economic and Technological Development Zone Party Working Committee, not the credit of a certain person." Sha Zhengyang was unwilling to steal these limelight.

"Well, you don't have to be modest. The city knows it is the collective achievement of your management committee." Feng Shizhang smiled happily, "Is there anything besides this?"

"Well, there are some detailed ideas, such as making some exquisite brochures and posters and promotional cards. You can contact and coordinate the major domestic airports such as Capital International Airport, Hujiang Hongqiao Airport, Handu Dongsheng Airport, Guangzhou Baiyun Airport, Shenzhen Bao'an Airport and other major domestic airports. Brochures and posters are placed in these places where high-end business personnel are mostly coming. First, you can expand publicity images and improve the investment environment. In addition, I think it can also bring some good opportunities to our Wanzhou tourism industry."

In this era, the inland areas were almost unfamiliar or less important to the tourism industry.

Except for some long-known tourist cities such as Guilin, Qingdao and Handu, general prefecture-level cities do not have a clear plan for the development of the tourism industry, and even simply pass it in a formal manner according to the superior's documents.

For example, the Wanzhou Tourism Bureau was established for less than four years, and it was officially listed in 1990. It was squeezed into a cramped environment in three offices. Everyone was not very aware of the tourism industry's pull on the entire economy.
Chapter completed!