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Volume Four, Section 25, Decision in One Word

With the help of the wine, Sha Zhengyang was erect.

He wanted to take this opportunity to explain thoroughly and point out the direction for the future development of Oriental Red Group. It may not be accurate or smooth sailing, but he can follow this path.

"At present, Dongfanghong Group has gradually formed a food industry cluster with liquor, mineral water and tea beverages as the core. In other words, our Dongfanghong is based on the food industry, and this is undoubtedly the point that will only be strengthened..."

"Food, clothing, housing and transportation have always been the basis of people's lives, so the food industry will never be outdated and will never become a sunset industry. However, everyone is a practitioner in this industry, so it should also be clear that consumers' perception of food consumption is often changing, or they are a bit bored with the old and old. Of course, this is an exception in the liquor industry,..."

"From the current situation, it can be seen that the profit ratio of mineral water and barreled water in the entire group is rising. Of course, it cannot be compared with the wine company in absolute value. I also believe that interesting drinks will bring us a huge surprise in the second half of this year. By then, white wine, mineral water and tea drinks will form the three profit pillars of Oriental Hong Group,..."

"It seems that our Oriental Red Group is strong and is growing rapidly in all aspects. It seems to be worry-free, but I am wrong. I can tell you clearly that no matter how brilliant the company is, it will not be more than 18 months before bankruptcy is closed. This is what Microsoft founder Bill Gates set for his own company. A company that is already at the peak of the world is so prepared for danger in times of peace. It can be imagined how turbulent and changeable the times and situation we face are... "

Bill Gates has not yet become the world's richest man, but he is still famous now. He appeared in the US magazine Wired in April, and his entrepreneurial history has become an inspirational legend that inspires countless people to fight for it.

"The advantage of the food industry is that it is not too much fluctuation in the economic cycle, but its disadvantage is that it is affected by people's preferences. Over time, its attractiveness will gradually decline. Unless you can build a legendary classic brand or continuously launch products that make consumers feel novel, the former will still face the impact of the decline of brand power, but the duration will be longer, while the latter is the source of maintaining a company's vitality... "

"Everyone knows that I am working in a government agency now. One of my preferences is to observe the relationship between the development of the macroeconomic situation and the changes in the microeconomic. Based on my analysis and judgment, the next twenty years will be a golden period for China's economic development and an opportunity period that cannot be lost for major development in all walks of life..."

"To develop, Dongfanghong Group must base itself on the food industry, but it also needs to attack and make a difference. Huafeng Electric Appliances and Ruos Electric Appliances are a test of the waters. From the current point of view, Huafeng Electric Appliances is successful, but it is controlled by others. Ruos Electric Appliances remains to be seen. But from the data I have mastered, as the living standards of Chinese people improve, the initial demand for household appliances and replacement demands will show an explosive trend. I judge that the home appliance industry in the future will be a new field worth looking forward to..."

Needless to say, Sha Zhengyang pointed out the way for Dongfanghong. The food industry is the foundation of Dongfanghong and is unswervingly developing and expanding. The home appliance industry must be entered at the right time according to the situation. It cannot be defeated by the tiger Fenghe. It must be based on detailed information support and careful and scientific analysis.

Sha Zhengyang felt that he seemed to be in a state of floating in the clouds, dizzy, but very comfortable.

Drink too much.

In my memory, he had never had this situation.

No vomiting, but it's even more uncomfortable.

If you know again, you won’t hold on, it’s better if you vomit.

No one can withstand the wheel battle. In such an occasion, Sha Zhengyang also hopes to relax, but this relaxation gives executives of various companies who are not very familiar with him but want to leave a deep impression on him.

So, it became like this.

Sha Zhengyang vaguely heard Ning Yuechan’s angry voice and Ning Yuefeng’s explanation, but later he didn’t know.

As if he felt someone beside him, Sha Zhengyang waved his hand casually, trying to move, but when he touched a soft and firm part, it caused a short scream, and then another familiar scolding: "I won't be honest when I sleep."

My head was so dizzy, it seemed like Yue Chan, and Jiao Hong. Could it be Bai Ling?

I felt a headache but couldn't open my eyes, and Sha Zhengyang fell asleep again.

This time I slept until nine o'clock in the evening. When Sha Zhengyang woke up, he felt a little hungry and his mouth was a little bitter.

Soon the hotel sent a late-night snack. Any requests for guests who could stay in VIP suites could be met in this regard, nothing more than money.

After washing up briefly, Sha Zhengyang left the bedroom and saw a bowl of fried egg noodles and dumplings steaming on the table. It immediately made him feel enlarged. He didn't have time to talk to Jiao Hong, Ning Yuechan, Gao Baishan, Ning Yuefeng and Wang Shu who were chatting outside. He picked up the bowl and started to dry it.

I ate a bowl of fried egg noodles in one breath, swallowed eight dumplings like wind and clouds, and then I drank the water in the dumplings cleanly, patted my belly, relaxed and filled.

"I don't know what you're drinking so much, I really think I'm a wine fairy." Ning Yuechan's tone was filled with the care of the elder sister for her younger brother, but it seemed very natural. "You can withstand it young and physically, and you will know it's amazing when you get older."

Sha Zhengyang touched his belly, "It's rare. I can't neglect it even if I'm so enthusiastic, right? Who told you guys not to help me block the wine?"

"Help you block it? You have always put on an unswerving attitude. How can we block it?" Gao Baishan said angrily: "But then again, I am indeed a little unfamiliar with you. It is normal to take this opportunity to deepen your feelings and impressions. At least if you are drunk, everyone thinks you are honest and generous."

"Bad! People who drink and lie down are called honest and generous? What kind of mentality is this? Zhengyang, you are also stupid. If you ask you to do it, you will do it?"

Ning Yuechan said bluntly, Gao Baishan could only touch his head and grin and shrink his neck, which could only make Sha Zhengyang ask for more blessings.

"Uh, I will be careful in the future, I will be careful." Sha Zhengyang was also a little embarrassed. This was the first time this scattered criticism, especially in front of so many people, but this was about his own body, and he had to bear it.

Ning Yuechan also seemed to have noticed some of her loss of composure and her face was hot, but after all, she was a person who had experienced many storms and soon returned to normal: "Zhengyang, you are awake now. We were still discussing the issue of interesting drinks just now. Yuefeng, tell me the situation."

"From today on, ice green tea and honey jasmine tea will be fully launched, and the goods have basically been put on the market. Judging from the previous investigation, the effect is very good, but after all, it is just a trial drink. No one knows how popular it can be. CCTV advertisements have also come out today, which will probably stimulate the market."

Ning Yuefeng seemed very imposing and her tone was full of confidence.

"Xinhu's production base was built based on a production line with a daily production of 500ml bottles. Four bottle production lines have been built, which can produce 100 tons of ice green tea and honey jasmine tea and 200,000 bottles. There are two other box production lines under construction. It is expected to be produced in July. At that time, the fun drinks can achieve the goal of 150 tons of daily tea beverages, 200,000 bottles and 200,000 boxes."

The daily output of 150 tons and 200,000 yuan is still quite a terrifying amount, but everyone here is not a layman in the beverage industry, and the annual output is only more than 50,000 tons.

This scale is simply not worth mentioning for the mineral water and carbonated beverage market.

Although I can’t remember how big the tea beverage market was during the war between Master Kang and Uni-Two Tea, Sha Zhengyang knew that it would not be less than 10 million tons.

Even though it has been more than ten years ahead of schedule, tea beverages should have entered a period of rapid growth since 1998. The growth rate of this market is far higher than the growth rate of the mineral water and juice beverage market, let alone carbonated beverages.

Before, Sha Zhengyang had considered whether to stop Pepsi from swallowing Jiazhou Coke, but after thinking about it, he felt that for the current Dongfanghong, he still had no strength, especially to challenge the current joint venture trend, which was obviously a bit "touched against the trend".

Even you are a joint venture with a Japanese-funded enterprise, but you are now going to jump out of another company and a US-funded enterprise to join the joint venture. Isn’t this a draw?

"From the current situation, the tea beverage market is still in a blank period. Because of the process, production threshold and brand awareness of tea beverages, tea beverages are obviously much higher than mineral water. Therefore, the more people who go ahead, the less likely they are to be caught up by competitors. This will be even bigger than mineral water. The latecomer will be less likely to catch up with the pioneers, as long as the pioneers do not have fatal problems."

Ning Yuefeng's eyes shone brightly, "Director Sha, what do you mean is that our pace is still slow now?"

"The market also needs a cultivation process. Tea beverages must not be compared with mineral water in terms of profit margins. However, once they establish their own status, it will be more difficult to challenge and the stability of profit margins will be higher. However, the annual output of 50,000 tons is definitely significantly smaller. Moreover, the Xinhu base covers at most the southwest area, and at most the northwest area, while the South China and East China markets with the highest market activity and the strongest consumption capacity, as well as the North China market including Beijing and Tianjin cannot be blank."
Chapter completed!
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