"Have you coordinated with CCTV?" Sha Zhengyang leaned against the sofa and asked with a look on his face, "I'm afraid it took a lot of effort, right?"

"It's okay. After all, our Dongfanghong spends so much advertising fees every year, so we still have to pay for this convenience. Anyway, our advertising fees are not reduced by a penny. Moreover, it is said that CCTV will change some bidding methods this year to increase publicity efforts."

Wang Shu has a very fit white shirt with a tight button, a well-fitted trousers and a brightly polished pointed leather shoe. A very eye-catching Rolex on his wrist, and a deliberately maintained body shape, a male-god smell is revealed.

"Oh? Are you going to change the bidding method?" Sha Zhengyang nodded slightly. It's time to come. It seems that the CCTV bidding king should come as promised, "Is this a good thing or a bad thing?"

"It's not certain now, the price will definitely increase a large increase, but it is said that it will definitely increase publicity efforts on this bid winner, well, or make a gimmick." Wang Shu shrugged and smiled, "Good and good fortune depend on each other, there are gains and losses."

If there were no accidents, the first CCTV bidding king would be taken away by the Confucius House Banquet, but now Sha Zhengyang will definitely not let him fall into other families. The first CCTV bidding king is Dongfanghong.

However, Sha Zhengyang felt that this price tag might not necessarily be limited to Oriental Red Wine Industry. Natural Tang mineral water and interesting drinks must be added, and even Huafeng and Ruos Electrical Appliances can be packaged. This is the most cost-effective, and the resources of CCTV must be fully utilized.

"At present, there is no other media method to replace the advantages of CCTV advertising resources. Dongfanghong's historical heritage is still a little weak. This method is needed to consolidate and open up the market, but it is not advisable to over-amplify it. So, you must use enough mineral water from Natural Hall, interesting ice green tea and honey jasmine tea, which are just right to try out the power."

Sha Zhengyang wore a casual shirt, simple half-old casual pants, and a pair of matte leather shoes. He was different from Wang Shu's demeanor at any time, so he didn't pay much attention to it.

Today is a small gathering of Oriental Hong Group at the Hanjiang International Hotel. Basically, all the senior executives within the group have to attend, so Sha Zhengyang naturally cannot leave.

In fact, Sha Zhengyang also considered whether it would be good for him to attend such an occasion as a first-level government official, but after thinking about it, he felt that he should not be too restrictive, let alone that he could not let others down.

Hanjiang International Hotel is located on the banks of the Hanjiang River. It is a five-star hotel under the Provincial Trading Group and one of the only five-star hotels in Hanchuan Province.

The conference room has been laid out long ago, and executives from related companies of various groups are also arriving one after another.

"You have seen the advertisement for fun tea drinks. What do you think? I think the effect of Aaron Kwok's shooting is very good. It will definitely be a hit and will officially debut tonight."

Fun drinks also take great pains to choose an advertising spokesperson.

According to the design concept and object coverage of tea drinks, choosing cheerful, sunny, full of vitality and vitality is the main group, so Aaron Kwok, the four kings, was included in the vision.

The advertisement Aaron Kwok made for Guangyang motorcycle a few years ago is still fresh in memory. With his strength in the music industry, his image is more handsome and energetic. Therefore, the interesting drinks were also launched in one fell swoop, so Aaron Kwok was specially invited to shoot an advertisement for Ice Green Tea.

"I watched it, it's okay." After the commercial was shot, Sha Zhengyang was allowed to watch it as soon as possible, but Sha Zhengyang admired the advertisement of honey jasmine tea taken by Xia Yu and Ning Jing.

In that advertisement, the two fully demonstrated the youthful and sweet feeling between boys and girls.

However, Xia Yu is not famous at all now, so at that time, including Gao Baishan, Ning Yuefeng and even Wang Shu all opposed inviting Xia Yu and Ning Jing to shoot this advertisement, but with Sha Zhengyang's insistence, the advertisement was still shot.

Even Wang Shu, who has always been picky, admitted that this advertisement was indeed very good. The only regret is that Xia Yu, who just filmed "Sunny Days", was not very famous.

However, Sha Zhengyang knew that the value of this advertisement would not be revealed until Xia Yu became emperor in the Venice Film Festival in September this year. However, there were still some twists and turns in the film being released in the mainland, but I remember it was released in the end, so I didn’t lose money.

"I don't know what you think. Even if you want to please Lao Jiang, you won't let Xia Yu and Ning Jing shoot this advertisement? I admit that the filming was very good. The problem is that consumers have to look at the stars." Wang Shu still feels a little regretful, "Besides, it's a bit uneasy to see whether Lao Jiang can be released in China."

"Wang Shu, "Sunny Days" is a movie worthy of writing. You should know that it holds the memory of an era." Sha Zhengyang shook his head, "I believe that good things will not be buried. Xia Yu's uncensored jade will always shine. Now I get it first, it's a profit."

"Is it profitable? Do you know how many years the price we offer is enough to make Xia Yu and Ning Jing earn?" Wang Shu shook his head dissatisfied, "I don't know if it's satisfying your evil taste. Why do you think they will be a big hit?"

"You don't understand."

Sha Zhengyang blocked Wang Shu so much that he couldn't speak. Only then did he realize that although this person was no longer in Dongfanghong, the influence he had accumulated over the long period of time still gave him the right to speak in Dongfanghong Group.

Sha Zhengyang was too lazy to talk to the other party, and some things you couldn't understand.

"Anyway, let's take a look. If I miss you, I will apologize to you and ask you for a meal. You can choose the place." Sha Zhengyang also felt that his previous words were a little rushing and continued quietly.

"This is what you said. I can choose the location, so you can wait for bankruptcy." Wang Shu didn't care much. After the two of them had been in contact for so long, he had a rough understanding of Sha Zhengyang's personality.

The people attending the party finally gathered slowly, and Sha Zhengyang realized that although most of the people knew each other, some of them seemed a little unfamiliar.

Although the continuous expansion of the Oriental Red Group system involves the increasing number of companies, the number of senior executives is also expanding.

Taking the fun drinks as an example, except for Ning Yuefeng as the general manager, two deputy general managers and one assistant to the general manager. Except for one deputy general manager who was from the natural world who had been away from the natural world, he could only say that he had heard of the names and people, and even had no name and appearance.

After three rounds of drinking, Sha Zhengyang finally realized that he seemed to have become a heart-wrenching person, constantly being "sieged" by these new and old friends. Even though he had a lot of alcohol, he could not withstand such destruction.

He had tried to make himself more like an outsider invited to such a party, but others obviously didn't think so.

In such an occasion, Sha Zhengyang did not want to overturn the crowd, but whether it was Ning Yuechan, Jiao Hong, Mao Guorong, Gao Baishan and Ning Yuefeng, he pushed him to the difficult steps. If he didn't say a few words, it would be really hard to explain to the following.

"Uh, since Sister Yuechan and Sister Hong insisted on letting me say a few words, I'll just say a few words." Sha Zhengyang stood up, raised his hands halfway, and signaled, "Many people have said why I left Dongfanghong, which is called leaving the team halfway. Even after I arrived in Wanzhou, some colleagues and friends in Wanzhou were also asking, saying why I left Dongfanghong Group, well, the sales revenue of Dongfanghong Group is so much higher than the salary earned in the government. I lost a lot, and I was dizzy, wait,..."

A word brought everyone's attention to it, whether it was someone who was familiar with Sha Zhengyang or someone who was not familiar with Sha Zhengyang.

They all knew that if Sha Zhengyang had not left and continued to serve as the boss of Dongfanghong Group, no one could have moved his position. Even now, if he was willing to come back, he might have been able to get back to power. At least there would be no objection from Ning Yuechan and Jiao Hong.

"I'll say here that when I first joined Sister Yuechan, Brother Baishan, Brother Mao and Sister Hong, and Mr. Dong and Mr. Hu, our only wish at the beginning was to rescue Hongqi Winery and not let this brand with a history of hundreds of years die out. We really don't have many other ideas,..."

"Of course, people's ideals and wishes are accumulated step by step. When Dongfanghong opens up the situation, we have to think, why can Maotai Wuliangye be the leader, why can Quanxing and Jiannanchun sell us ten times the price, how much inferior to our wine? No, we can actually do it,..."

“…”

"The wine industry has grown bigger, but it is not stable, because the market is changing, and the competitors will not continue to let us continue to shoot, and the competition will become more and more fierce. Everyone here is considered a core member of our Oriental Red Group. You should be very clear that the market economy is like this. At this point, it is to compete in brands, channels, and capital,..., brands and channels. We have done a good job, but in the capital area, we have a weak foundation. We have indeed accumulated some accumulation in the past two years, but this is far from enough..."

"Everyone knows that the market changes and consumer preferences change. We also face failure in developing new products. Vicious competition from channels. All of this has this huge risk. How can we share our risks?..."

"Diverency is a double-edged sword, and there are both pros and cons, but my understanding of diversification depends on both the situation and the field. It is very important to make diversified resource allocation around the main business. So what is our main business? This also needs to be staged,..."

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