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Volume Four, Chapter 16, Invasion Like Fire

Zhao Yishan, who was also a little excited after receiving a satisfactory reply, couldn't wait to find Lu Jian, leaving Sha Zhengyang alone.

Sha Zhengyang will definitely not interfere in this specific business, it should be a negotiation between Jianfa Department and Zhongyi Construction.

Although there is nothing to do with your personal interests, it is easy to attract some suspicion. It is most appropriate to let Lu Jian handle such matters completely according to the principle of commercial equality.

However, the conversation with Zhao Yishan just now aroused Sha Zhengyang's thoughts.

Strive for your ideals and pursue your goals to fight. Perhaps this should be a basic pursuit of your reborn person.

Of course, this does not mean that he wants to be a saint and give up all other beautiful things in life. Sha Zhengyang feels that he can't do it.

"I know that the market for instant noodles will be very large in the future. Actually, I have talked about this with Baishan and Yuefeng, but the problem is that instant noodles seem to have already taken the lead now. We are all used to taking the lead and letting our competitors follow our pace. Now it is quite difficult to take the lead."

Ning Yuechan is no longer that little woman. She sat opposite Sha Zhengyang and talked about serious matters, she did not give in at all.

"And, instant noodles still have a certain technical content, similar to tea drinks. We have no experience and no technical reserves. More importantly, we are increasingly short of management talent reserves. Zhengyang, what you mentioned was that it was too critical to carry out talent reserves as soon as possible, but even if we had some preparations, we still couldn't keep up with the development of the group at all."

Jiao Hong obviously communicated with Ning Yuechan and interrupted: "Yuechan is right. We can't be jealous of everything. No matter how big the instant noodles market is, we can't make enough money. If we rashly intervene in this field, we may fail."

"I have talked with Sister Hong. I admit that the channel advantages are indeed very important. Natural Hall's channels are laid out very well. Now with interesting drinks, we are very strong in channel construction. But just because we have channel advantages, we must interfere in areas where we don't know anything, right?"

"It seems that both of you oppose my idea?" In Sha Zhengyang's expectation, if it were him and without the experience of his previous life, he would not agree to do so.

"Unless you have sufficient reason to convince us."

Ning Yuechan relaxed a little, leaned on the sofa, supported one elbow on the sofa armrest, clenched her fist and leaned her head slightly, and this posture fell into Sha Zhengyang's eyes. It was quiet and elegant, and it was very charming. Even the chest room that was originally too swollen and full seemed not so eye-catching.

This small reception room is an old house in the original Wanzhou Electrical Appliance Factory. After renovating, it is a special reception room for the general manager. It is secluded and peaceful. Outside the venue is a small garden behind the factory, green Rongrong, and sometimes Jiao Hong likes to sit here alone to relax.

"Then if you want to launch this project, what do you think is the biggest risk?" Sha Zhengyang asked.

"The first is that we have no experience and technology at all, and the second is that we lack sufficient management talents. Third, we do not take the lead. Even if we invest huge amounts of money to develop, the gap between us will be even greater. I am afraid we will have to face a fierce battle with Tingyi and Unification. This is not considered other domestic competitors."

Ning Yuechan listed it one by one without hesitation.

"What if the first and third are not problems?" Sha Zhengyang asked slowly.

Ning Yuechan and Jiao Hong looked at each other. The first and third days were not problems, that is, the second one lacked management talents. How could this be possible?

The second one seems to be a shortcoming, but if you really want to squeeze it, you won’t be able to squeeze it out. After all, both natural halls and fun are of the same type of enterprises. After a year and a half, a group of experienced people can basically come out. If it really doesn’t work, you can dig two from the Oriental Red Wine Industry.

The key lies in the first and third points. How do you solve it?

"Zhengyang, do you mean to find a partner?" Ning Yuechan was also a strong woman in charge of the party. She immediately realized that Dongfanghong Group could not do it itself, so she could only find partners from the outside world to meet these two points.

"Sister Yuechan also thought of it?" Sha Zhengyang nodded.

"This collaborator is hard to find. Dingyi and Unification will definitely not cooperate with us. They have tasted the sweetness now, and Taiwanese businessmen themselves have strong adaptability in the mainland. If they are domestic collaborators, it is meaningless. People must have our advantages." Jiao Hong hesitated and said, "How can they be a partner?"

"Sister Hong knows which instant noodles originate from?" Sha Zhengyang asked with a smile.

"Nissynia?Nissynia?!" Ning Yuechan and Jiao Hong were both surprised, "Are you saying that we are working with Nissynia?"

The 1990s was the honeymoon period of Sino-Japanese relations. From the Japanese international cooperative agency to the Asian Development Bank, and loans from the Japanese government, Sino-Japanese relations have been in a relatively close state during this period, so Japanese companies are also in a strong momentum to enter the mainland.

Joint ventures with Japanese companies are also very supported by the government, such as Ruos Electric.

Nissin is the ancestor of instant noodles. Nissin Group founded by Ando Momofuku began its popularity with instant noodles with chicken soup ramen, but Nissin entered the mainland market for a nightclub.

"Do you think there is something wrong?" Sha Zhengyang asked back.

"Have you heard that Nishin has entered the mainland?" Ning Yuechan, as the boss of a large-scale food enterprise group like Dongfanghong, is no longer Wu Xia Amon, and is not unfamiliar with Nishin.

Dongfanghong Group also officially established an intelligence information service center in September last year.

This is also the advice Sha Zhengyang gave to Ning Yuechan.

This department is specifically responsible for collecting, understanding and analyzing the market situation, development trends and competitors' business information about industries related to Oriental Hong Group. It also collects intelligence in areas that may be covered in Oriental Hong's future development strategy.

Information related to instant noodles, dairy, and juice drinks have long been included in the collection scope of the intelligence information service center, so Ning Yuechan also knows about the founder of instant noodles, Nissin, and Nissin Group is also a well-known food company in Japan.

"Nissing has not entered yet, but the current momentum of Tingyi and Unification is so good, especially Tingyi is so popular that Rising can still sit still?" Sha Zhengyang shook his head, "The penetration capacity of Japanese-funded enterprises is not weak, and their intelligence collection ability is stronger, so they will not be unable to see this."

What Sha Zhengyang has impressed is that Nissin has never truly gained a foothold in China. Whether it was its earliest joint venture with Shanghai Meilin, or later with Hualong and subsequent Jinmailang, Nissin did not make many real breakthroughs.

Japanese companies are always inferior to Taiwanese companies in terms of down-to-earth, and their cooperation with domestic joint ventures has not been able to reach a complete integration. It is precisely because of this that Sha Zhengyang thinks that Nissin is a good junior teacher.

It can help Dongfanghong lead the way. As for whether he can live in harmony in the future, he can only take one step at a time. There is no reason why Dongfanghong will be worse than others in this land in China.

Of course, Nissin still has its advantages. Later, it focused on high-end instant noodles, which still won some recognition, but it was a niche product after all.

"Zhengyang, do you think we can cooperate with Nissin?" Ning Yuechan hesitated for a moment, "Will it become a wolf in the house? Don't let our family go straight to occupy the market if we don't grow up, and then we will become sinners."

"Haha, Sister Yuechan, are you so unconfident?" Sha Zhengyang was a little funny, "It's rare, I don't think so. Because if we don't cooperate with Nissin, there will be other domestic food companies to cooperate. Instead of giving it to others, it's better to take the initiative in our hands. To be honest, Nissin still has a lot worth learning from us. I believe Sister Hong has already felt it from the time of cooperation with Sanyo Electric."

Jiao Hong is not the kind of person who is ignorant, nodded: "Japanese enterprises are indeed much better than us in many aspects. Sanyo Electric is an old electrical appliance company. Needless to say, they are more accurate and in terms of technological advancement and innovation. I ask myself that they have benefited a lot during this period. Whether it is state-owned enterprises or township enterprises in China, they are rough and scattered in management, and the details are not false. Of course, Japanese enterprises also have their shortcomings, but in general, they are much better than domestic enterprises in all aspects. Japanese electrical appliances can sweep the world, which is not a false reputation."

"My idea is that we have our advantages. First, we are familiar with the market and no one can take away the channel construction; second, there is the support of the group behind it. Nissin's advantages are exactly what we lack. Their technical experience and management capabilities can complement each other's advantages. I believe that cooperation can be reached." Sha Zhengyang further said: "When problems arise in the future, I believe that our people should also have the ability to develop and operate independently. If they are in harmony, they will benefit. If they are not, they will separate. Everyone plays their own things and compete fairly."

"Sister Hong, what do you think?" Ning Yuechan was actually convinced by Sha Zhengyang, especially Sha Zhengyang explained his prospects for the future instant noodle market and its sharing and interoperability in channels. This really makes people feel a little reluctant to give up. If you don't use such an advantage, I'm sorry for myself, especially now that Dongfanghong Group's working capital is the most abundant, and it is far less meaningful and valuable to keep it in your hands than investing.

Another point is that if you can join Wanzhou with Japanese and Sinica, it will also support Sha Zhengyang's work.

"I think it's OK." Jiao Hong was also very concise and clear, "but it still needs to do a comprehensive market research and analysis, and finally decide."

"This is naturally. Since it is already a regular enterprise, everything must be followed by procedures, but we must hurry up and I hope there will be an answer within a month." Sha Zhengyang nodded. Of course, he would not break these rules, but efficiency must be kept up.
Chapter completed!
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