Volume Three, Chapter 57, Ambition High
"Zhengyang, we just want to hear your views and ideas now. Your vision in this regard is farther than that of all of us here." Ning Yuechan made the final decision, "If you come up with a strategy, we will all seriously consider it."
Ning Yuechan originally wanted to say that we could do it when you came up with your opinion, but she felt that it might cause some discomfort to others. Although she, Jiao Hong and even Gao Baishan trusted Sha Zhengyang's gaze, there were people like Dong Guoyang, Hu Wenhu and Tang Tingguang here, and it was not suitable to say that, so she used slightly tactful words to express her attitude.
Now Ning Yuechan is the village director of Hongqi Village and the chairman of Dongfanghong Group. Jiao Hong took over as general manager and Mao Guorong took over as executive deputy general manager.
Gao Baishan is the director of Oriental Hong Group and the general manager of Natural Tang Water Industry. He is not the deputy general manager of Oriental Hong Group. Ning Yuefeng officially took office as the deputy general manager of Natural Tang Water Industry.
In fact, Ning Yuechan still underestimated Sha Zhengyang's influence in the minds of Dong Guoyang, Hu Wenhu and Tang Tingguang. Ning Yuefeng and He Wei even regarded Sha Zhengyang as a god.
According to the original salary and bonus standards and equity incentive rules formulated by Sha Zhengyang, except for formal government cadres, other management teams will receive a certain base of bonus after completing the prescribed tasks. After the profit and tax exceeds the certain standards, they can obtain a certain share of shares. This has also caused great controversy. However, Sha Zhengyang disagrees with the public and does not own shares, but needs to give the management team an incentive goal to ensure the normal development of the company.
This article was also discussed by the Standing Committee of the Yintai County Party Committee and has not been approved. Some members of the Standing Committee, including He Zhongye, believe that option incentives are difficult to define for the original management in setting goals, so this article was temporarily shelved and replaced by the name of bonuses.
This is actually a disguised process. With the support of Sha Zhengyang, the management can participate by acquiring some employee shares, and of course this also compresses the proportion of shares.
But no matter what, Sha Zhengyang's attitude still gave these management considerable encouragement.
"Yes, Brother Zhengyang, your vision is much higher than that of us. We must listen to what you said." He Wei was the only one who was younger than Sha Zhengyang and was the first to conquer the world with Sha Zhengyang. His attitude towards Sha Zhengyang is the most positive and admired.
"I can only talk about my own ideas. Please listen to it. Well, it is also related to some of the situations I have learned in Wanzhou now." Sha Zhengyang laughed, "Don't just treat this as if I want to lobby you to make political achievements for me."
Everyone laughed. Although they also thought that Sha Zhengyang would be limitless in his future career, they still thought that Sha Zhengyang was actually more suitable to make a difference in the enterprise, because everything before Sha Zhengyang had proved this, and the ups and downs within the system often depended not only on your own abilities, but also on many unpredictable other factors.
Sha Zhengyang's vision is beyond doubt, but as Sha Zhengyang himself said, what he can come into contact with and think of is still related to his own work, and he cannot imagine and judge out of thin air that a certain aspect has investment value.
"Although I have only been to Wanzhou for more than 20 days, I am in the center of the Municipal Party Committee Office and I know a lot. Wanzhou is definitely not comparable to Han, but it also has its advantages. Several major municipal enterprises in Wanzhou, mainly in the electronic and electrical industry, are now facing the same dilemma as Hongqi Winery at the time, lack of working capital and excessive debt. This is the same problem as Hongqi Winery at that time."
Sha Zhengyang introduced the topic and introduced it to Ning Yuechan, Jiao Hong and the others.
"But what is different from Hongqi Winery is not only the problem of poor marketing, but also the problem of slow product replacement and lagging technology research and development, which cannot meet consumer needs. Even advertising marketing is difficult to reverse this situation. In addition, the company has too many redundant staff and heavy burdens, which is also a big problem."
"Then do these companies still have investment value?" Ning Yuechan asked with a frown.
She already felt that Sha Zhengyang might introduce these companies in Wanzhou to them and transform them by introducing Dongfanghong Investment. But if, as Sha Zhengyang said, the product itself has problems that are difficult to overcome, then it cannot be changed by marketing. Is there still investment value? Will the risk of investment be very high?
Although they trust Sha Zhengyang very much, it does not mean that Ning Yuechan and Jiao Hong do not have their own independent thinking. They also need to carefully analyze the risks here.
"How do you think about this? Take Wanzhou Electric Fan Factory as an example. The total assets of more than 700 employees are about 10 million, but the net assets are less than 1 million, and the debt is as high as 95%. This is all second-hand. The key is the aging of products, the high cost, the cold sales, the huge inventory backlog, and the more you sell, the more you lose, and there is no new product development plan. It can be said that it is just a company waiting to die. But I have convinced Huafeng Electric to acquire this company, so that it can quickly obtain a production base and solve the bottleneck problem of serious insufficient production capacity of Huafeng Electric as soon as possible."
Sha Zhengyang's words surprised Ning Yuechan, Jiao Hong and the others. Huafeng Electrical Appliances is a joint venture between Thunder and Dongfanghong. Of course Thunder is the controlling party, but such a big thing has been finalized, but Dongfanghong doesn't know, which is a bit unreasonable.
"Zhengyang, Huafeng Electrical Appliances has decided?" Ning Yuechan frowned.
"I talked with Thunder the night before yesterday, and he basically agreed. Of course, I still need to follow the procedures to investigate and study." Sha Zhengyang smiled, "In fact, it is possible that Hong Kong Huatai can directly invest to build a factory, but I still think it is more appropriate to use Huafeng Electrical Appliances."
Everyone can see the current situation of Huafeng Electric Appliances. It is completely in short supply and orders have been piled up next year.
Huafeng Electric's base in Yintai has begun to expand, but far-reaching water cannot quench near-thirst, and production will not be completed until at least February and March next year.
Huafeng Electrical Appliances urgently needs a production line that can be completely renovated and put into production within two or three months. The Wanzhou Electric Fan Factory located in Wanzhou is undoubtedly the best choice. Its completion and production can also form a matching effect with the Natural Tang Water Industry's water source base in Wanzhou.
Dongfanghong Group only has 30% of its shares in Huafeng Electric Appliances, and Huatai Electronics is the controlling shareholder of Huafeng Electric Appliances.
Due to Huafeng Electrical Appliances' excellent performance, there are already some children and friends of the Lei family in Hong Kong who hope to invest in Huatai Electronics. Of course, the price is naturally the market, and the waters are rising.
In Huatai Electronics' shares, Thunder holds 66.7% of the shares, and Thunder's cousin holds 33.3% of the shares. At this point, Thunder and his cousin also intend to dilute part of the shares and expand capital, and prepare for Huatai Electronics' direct listing in Hong Kong in the future.
Therefore, if Huatai Electronics wants to go directly to Wanzhou to invest, it will definitely be welcomed by the Wanzhou Municipal Party Committee and Municipal Government.
However, Sha Zhengyang's advice to Thunder was to slow down and wait until Huafeng Electric's sales revenue and profit hit a peak again after 1994, then consider selling part of its equity, so that Huatai Electronics' valuation would be much higher.
But in this way, mergers and acquisitions can only be carried out in the name of Huafeng Electrical Appliances, and the funds required must also be solved by bank loans.
"In addition to Wanzhou electric fan factory, what other companies in Wanzhou are there in Zhengyang, do you think they have investment value?" Ning Yuechan asked.
"Wanzhou Radio Plant and Wanzhou Electrical Appliance Factory, but the main products of Wanzhou Electrical Appliance Factory are washing machines. For example, the technical requirements for home appliances are relatively high, and simple capital investment may not be able to achieve results. Wanzhou Radio Plant mainly focuses on products such as inclusion machines, but there is no market now. If you want to intervene, new products must be needed to break the deadlock." Sha Zhengyang has been thinking about this issue.
If Wanzhou Electric Appliance Factory relies solely on capital injection, it will be difficult to turn things around because it is too lacking in all aspects, while radio plants are facing an opportunity, that is, the VCD industry.
If there is no mistake in judgment, the vcd will usher in an explosion period within two years. Now Wan Yan’s vcd has been developed, while 1994 is a difficult promotion period, 1995 and 1996 should be a huge profit period, and 1997 is a period of fierce war.
Therefore, if you want to make a primitive accumulation in the vcd industry, you must make time to enter, and you must also achieve the ultimate balance between advertising marketing, stocking and supply and procurement of key components.
To achieve the goal of speeding up production immediately once it starts to explode, it must be ahead of the other party in quality. In addition, it cannot be stuck on the key movements and mpeg decoders of Philips and Sony, Scooper and EVERY.
Fortunately, there are more than two companies that supply movements and decoders, and they are also competitors, so there is no room for coping. However, if you want to get enough voice from these suppliers, you must make a fuss about purchasing volume.
Sha Zhengyang also had some understanding of the "miserable" vcd war in his previous life, and knew that there was no healthy competition in the domestic market. Once it entered the later stage, it was vicious competition at all costs. Therefore, the best way was to make enough money in the first half, and finally exit the market and find another way in the second half.
If this VCD industry war can lay a foundation for Wanzhou's electronics industry and make a good puzzle, Sha Zhengyang thinks it is still worth a try, but this requires the capital support of Dongfanghong.
Chapter completed!