Focusing on persistence and diversity, it is hard to conclude that which is right and who is wrong, and who is right and who is wrong.

There are those who have achieved great success in diversity, and those who have become industry champions by focusing on a certain field. If you find the result and then turn it back, you will find that the result really determines the process. As long as it succeeds, it is wise to do whatever you want in the process.

Stubbornness can be described as persistent, and the three intentions can be explained by the movement of the times. In short, if you succeed, then naturally someone will cleanse the floor for everything you do and fail. Then no matter how wise your choice is, it will only add a little more tragic color.

For Sha Zhengyang, the memories of his previous life are enough to provide him with countless classic cases, both positive and negative.

Ge's diversification may not be a failure, at least it was successful in Jack Welch's era. As for the reason for the decline in the later period, there are many different opinions.

The chaebols in the Korean system, such as Samsung and Hyundai, can also prove comprehensiveness, or the diversified chaebols can also succeed. Of course, the losers such as Daewoo are also typical of diversity.

Sharp's concentration is still inevitable. Toshiba bet on nuclear power at all costs, but it turns out to be wiped out. The Japanese people's concentration and success are famous, but precisely those who are not focused seem to be very nourished, while those who are very focused are repeatedly frustrated and even have their ability to resist risks is weakened.

In Sha Zhengyang's view, focusing on persistence and diversification is actually not a contradiction. Perseverance and focus in a certain main business field is the basis for success, but it is not a bad thing to increase capital through strategic investment in other fields to reduce risks and even provide greater capital support for the main business.

The key here is whether you can use professional people to do professional things, and whether you can allocate capital to these fields reasonably.

If you use professional people to do professional things, this kind of diversity may not be wrong. This is Sha Zhengyang’s understanding.

The current Dongfanghong faces this problem.

The continued booming performance of Oriental Red Wine Industry has brought huge cash returns to Oriental Red Group. It is natural to say that the continuous investment in the wine industry is not a problem. There is no problem with the development of new products, the construction of channels, and the maintenance of advertising advantages, but what if there is still a considerable amount of cash rolling in?

So what should I do? Financial investment, or continue to expand in the industry?

But whether it is financial investment or industrial expansion, they all face risks and challenges in new fields. After all, cross-border is not that fun.

For Sha Zhengyang, all he needs to do is to give them a sense of vigor and also give them some advice.

"Zhengyang, we know what you are talking about. What we want to ask is a more distant plan. We all understand what you are talking about. Continue to develop new products and lay out channels. We will increase our efforts on these issues in the past or two years, but is there any?"

After Jiao Hong finished speaking, Ning Yuechan took it back.

"We have a sufficient and continuous cash backlog. We are not sure what the future will be like, but we know that we will remain in this state in the past or two years, but preparing for the future and preparing in advance is the long-term way, so we want to hear your point of view, or you will help us point us a way."

Sha Zhengyang looked at Ning Yuechan and Jiao Hong.

It should be said that Ning Yuechan and Jiao Hong have changed a lot in the past few months since he left. People like Gao Baishan seem to have undergone a complete change in their temperament, that is, they have become more confident and independent, but he can still feel the anxiety and pressure behind their confidence and independence.

Whether it is Dongfanghong or Natural Hall, their history is too short. In two years, it almost passed by, and such a huge commercial empire was created in an instant. Even if the outside world exclaimed and worshipped, they themselves knew that the foundation of this empire was still too shallow and its foundation was far from far away.

Perhaps in the minds of some people, they will be arrogant and arrogant, but Ning Yuechan, Jiao Hong and Gao Baishan will not.

The structure of this empire comes from its own hands, from the direction of the road to the laying of the structure, they are all completed in their own hands. Of course, they have also made great efforts to do so. Now they want to go further, or they want to make the role they play more fulfilling.

Whether it is Ning Yuechan, Jiao Hong or Gao Baishan, they all have one common characteristic, that is, they are not confident enough. This is because they were almost nothing before, and they basically had no real success experience. All their successes were achieved by Dongfanghong Group, which was created by themselves.

Now they hope to show themselves better, but they are also afraid that they will be accidentally beaten back to their original form. It is this mentality that makes them particularly entangled and anxious.

So they hope that Sha Zhengyang will give them the same way as Dongfanghong's late stage, and they can explore and create by themselves in the direction designated by Sha Zhengyang.

For them, this is not something unacceptable, because Sha Zhengyang knows them well, and Sha Zhengyang also proves his vision with his near-perfect performance.

Now Dongfanghong has a huge cash withdrawal, and even after it is used for its main business development, there is still a considerable surplus. This is actually the result of nearly huge profits.

Sha Zhengyang pondered for a while, he needed to consider how to take this step.

"I roughly understand your ideas. In fact, I have also talked about the fact that the liquor industry has high profits. Even if we continue to increase investment in technical transformation, R&D and channel layout, there may still be a considerable cash surplus. So what else can Dongfanghong do?" Sha Zhengyang raised this question.

Everyone's eyes gathered, but in fact they just wanted to get such an answer.

"Then Dongfanghong Group can consider doing this and establish an investment company." Sha Zhengyang said calmly: "It is not a good thing to keep a huge cash surplus in your hands. Of course, the necessary cash flow must be maintained. But for companies like Dongfanghong Group, which mainly focuses on fast-moving consumer goods, in the current situation, cash flow will only increase in the short term and will not shrink. Therefore, in addition to maintaining the necessary quantity, one investment company or two investment companies can be established."

"The natural church can also be established, but as of now, the natural church still needs to build a large amount of water source base and channel laying, the investment company may not make much investment for the time being..."

As of now, investment companies under large enterprises are still new things, especially for state-owned enterprises. There is no such thing in the planned economy at all. However, with the strong wind of reform and opening up, some state-owned enterprises have begun to take some action in this regard. For example, Shougang, the State Council issued a special document to agree to its pilot last year, which is actually to support it in the path of diversified expansion through investment.

In Sha Zhengyang's opinion, the current Oriental Red Group can also take this path.

Shougang later encountered a cold wave of diversification, but many of the explorations it made were of great significance, especially in some industries, which played the role of pioneers.

Like Shougang Nikkei's chip industry, Shougang Motoman's robot industry, and joint ventures with Hyundai Group, although they have encountered various setbacks and have not even achieved the expected results, this has undoubtedly played a good leading role in the development of domestic high-tech industries.

"Set an investment company?" Jiao Hong asked in a pondering manner: "This is indeed a road, but Zhengyang, do you think we should take the path of financial investment, or the industrial growth point we are looking for, and the path of strategic investment?"

Give Jiao Hong a thumbs up, Jiao Hong is also learning and making progress, so you can't underestimate it. Sha Zhengyang smiled and said, "Sister Hong asked very well. Dongfanghong now focuses on liquor as the main business. So there is no need to say that he is taking the path of financial investment, that is, to make money and profits. How should he go about strategic investment?"

"Are you continuing to move into the upstream and downstream industrial chain around the liquor industry, or to horizontally expand and acquire other liquor companies?" Sha Zhengyang asked, and then asked and answered himself: "The upstream and downstream industrial chain of liquor is nothing more than channels and grain. Dongfanghong has been doing it for a long time, so there is no need for an investment company to do it. I personally think it is inappropriate to expand and acquire other liquor companies horizontally."

"Because the style of Oriental Red Liquor has become fixed, consumers have accepted it. What effect can be achieved if other wine companies are acquired? Our Oriental Red's production base is in Yintai. Because it is the climate, soil and water source brought by Yintai's special geographical location, it is the climate, soil and water source that make Oriental Red. If you step out of Yintai, can the flavor of its products remain the same as that of the current Oriental Red Red? This is easy to give people a handle and be caught by competitors and attack, so we can expand production locally, but we cannot acquire it outside the country. This is the foundation of Oriental Red Wine Industry."

Sha Zhengyang's words won unanimous nods from everyone present. Have you heard that Moutai or Wuliangye was brewed from wineries other than Renhuai or Yibin? Yes, that must be fake wine.

Liquor is not wine, and doing so can only destroy the Great Wall.

"So another way of strategic investment is to start a new business and find new growth points, just like when we enter the mineral water industry, it turns out that we did not go wrong, and Natural Hall will become another major growth point for Oriental Red Group." Sha Zhengyang said arrogantly.

From the heart, all the people of Dongfanghong Group still regretted it. If they had known that the mineral water industry was so popular and the profit was so high, Dongfanghong Group should have invested more and obtained larger shares to compress Sanlian Village's shares.

But at that time, Sha Zhengyang intended to support Sanlian Village, and everyone, including Jiao Hong, Ning Yuechan and Gao Baishan, was still skeptical about this new thing. Who would spend money to buy water flowing in the wild?
Chapter completed!