Sha Zhengyang nodded, and Mao Guorong's analysis was still very accurate.

"Now there are several individual wine wholesalers who are still very interested in our fine Dongfanghong. Lao Cui's influence in the younger generation is not a big encouragement. If we can use this concert to capture students from colleges, colleges, colleges, young workers, and unemployed young people, we can open up this market in southern Hunan."

Although the student group is not as capable as the young and middle-aged group in terms of consumption capacity of liquor, they are active in thought and strong in demonstration. With their leadership, they have created a reputation and momentum, which is of great significance to the establishment of Dongfanghong's brand in the southern Hunan market.

"As for the aged oriental red in the future, I thought I needed to wait until the market for high-quality oriental red was stable before expanding. Now the key is to create momentum and atmosphere, so I think Xiao He is right and it's time to make a move."

Sha Zhengyang did not draw a conclusion immediately when he analyzed Mao Guorong, but turned to Ning Yuechan: "Sister Yuechan, what do you think?"

"Well, we have conducted comprehensive analysis and research on the opinions of Section Chief Mao and Xiao He. At this time, there is no need to cover up. We just need to promote it with great fanfare. The money we should spend must be spent. I contacted CS City TV Station and Changsha Daily first, and also discussed the intentional cooperation plan. I will wait for you to make a decision."

Ning Yuechan's eyes were also full of confidence.

After working hard for so long, we finally got to see the result. Winning and defeat are here. To be honest, she has never experienced such a big move before, especially the advertising costs of hundreds of thousands of yuan were suddenly poured into these few months, which I never dared to think about before.

During its peak, Hongqi Winery's annual sales were only a few million yuan and its profit was only a hundred million yuan. Now it will cost hundreds of thousands in just two or three months. If it fails, it means that the debts that should have been paid and the new loans from the credit union were wasted. It can be said that this is a destruction.

"Well, since everyone has this view, let's do it!" Sha Zhengyang didn't say much nonsense.

"The day after tomorrow, Brother Cui and his friends will come here, mainly responsible for the early publicity and hype. We have already had a rough draft of the poster in Yanjing, which is divided into three types, one is large and the other is popular, mainly used to post promotion on the streets and some buildings."

"There is another type of small, similar to a handheld leaflet, but it is very exquisite. This is my suggestion. It can be used as a commemoration in the future. It includes playlists and some creative background tips. They printed 10,000 copies, which is very valuable and is equivalent to giving us permanent advertisements for Oriental Red Wine."

According to the original agreement, Lao Cui's "Rock on the New Long March" concert will be named "Oriental Red - Rock on the New Long March" concert, and will be specially nominated. This is fully sponsored by Hanchuan Oriental Red Wine Industry Co., Ltd., and there will also be a pattern of Lao Cui holding a wine bottle with one hand and giving a thumbs up with the other hand, and the wine bottle packaging will have a close-up.

"Their tickets should also contain the logo sponsored by our Oriental Red Wine Industry?" Mao Guorong did not participate in the Yanjing negotiations, so he did not know these details.

"Yes, and it is printed on both sides. The back has the packaging pattern of our oriental red wine bottles, and the front has sponsored language." Sha Zhengyang nodded.

These aspects were also the focus of the negotiations at that time.

The other party wants to try to lighten the commercial flavor, but it must be fought for for Oriental Red Wine Industry, otherwise the sponsorship fee of 30,000 yuan per game is not considered the cost of investing in these posters and even television and newspaper promotions.

After all, Oriental Wine Industry has to invest nearly 300,000 yuan in publicity for these three concerts.

But Sha Zhengyang felt it was worth it.

As long as this shot starts, the brand Dongfanghong will be created and everything is worth it. Of course, this is just the first step.

Sha Zhengyang is also very clear about the profits of the liquor industry now. In later generations, Moutai's market value exceeded one trillion yuan. You can imagine that a liquor company has a market value of over one trillion yuan, which is more than Sinopec. Tens of thousands of tons of wine are more expensive than hundreds of millions of tons of oil, which is simply unimaginable.

But this is the power of the brand. Even liquor companies like Wuliangye, Langjiu, Luzhou Laojiao and Fenjiu often have market value of tens of billions or hundreds of billions. How many companies in the real manufacturing industry can reach market value of tens of billions or even hundreds of billions?

The reason why investors recognize it is largely because everyone knows that the liquor industry has high profits and is worth investing in.

Otherwise, how could thousands of wine companies in Hanchuan Province survive? Isn’t it just that they can survive even if the production is not up or the market sales are not good?

Not to mention the battle between the King of Liquor Labels in Lu a few years later, CCTV alone dares to spend tens of millions or even hundreds of millions of advertising expenses. What else in this world dares to do?

As people in the liquor industry say, if you want to say that the liquor worth thousands of yuan tastes much better than the liquor worth two or three hundred yuan, it is actually extremely limited, and to a large extent it is caused by human psychology.

Maybe it needs to be more mellow and fragrant, but it is very limited. Maybe it is a gap of 100 yuan, but once it is affected by the influence of the brand, it will become a gap of 500 yuan or even 1,000 yuan.

"When will the first batch of wine be sent?" Mao Guorong smiled mockingly, "Well, I think if we start publicity and hype now, there will be no problem with these wholesale merchants selling 100,000 or 200,000 yuan in first. With the help of this concert, we will definitely be sure to digest it within a month."

"Oh, Brother Mao, are you so sure?" Sha Zhengyang smiled and said, "I haven't really started this yet."

"Hehe, Zhengyang, I still have this vision. Xiao He has been conducting market research for a while. According to our understanding, if the publicity of TV, newspapers and SH newspapers has become more influential, it will definitely have a great sensational effect on these universities, CS cities and surrounding cities. This 200,000 yuan product is not a problem at all. We have spent 200,000 yuan to promote, and we can't even reach this level of sales, right?"

Mao Guorong seemed very confident, "And I think this effect should last for a while, especially the promotional plan of our combination is very innovative, and with our new products and new packaging, especially the half-pound and two-two-five-pack, I think it is especially suitable for the appetite of young people, and there is great potential!"

"Brother Mao, I feel at ease when you say that. You must know that I am following you in Quanxing Winery. I can trust your judgment on the market!" Sha Zhengyang cleverly gave Mao Guorong a compliment.

"But no matter how good the sensational effect is, it still needs to be strong in the channel dealer. Once it is promoted here, Brother Mao, you have to work harder. You must kill a few stores. Be sure to ensure that a certain number of goods are in place. The specific amount depends on how you operate, Brother Mao."

Words like "powerful" and "operation" are still particularly novel in this era, but after running with Sha Zhengyang for a while, they quickly accepted and adapted to Sha Zhengyang's endless new words, and they also felt that these words were particularly exciting.

"Don't worry, as long as the goods in the factory are ready, once this is agreed, you can distribute the goods immediately." Mao Guorong nodded, confident, "I thought that I could see about one week and basically determine the size of the market capacity in three weeks. At least it was the effect of this wave, and the effect after the concert is still unsure."

*******
Chapter completed!