"So there are still channel dealers who are willing to cooperate with us." Sha Zhengyang sat on the bed in the hotel, and his emotions seemed to have not received any impact from bad news, but was full of interest.

Ning Yuechan’s statement about Sha Zhengyang’s “channel commerce” is a bit novel.

In her opinion, the merchants that wineries need to deal with are only some private wholesalers in addition to sugar and wine companies.

The theory of channel dealer seems to include state-owned sugar and wine companies and self-employed businesses, which means that state-owned sugar and wine companies and private self-employed businesses are placed at the same level. It can be seen that Sha Zhengyang is more interested in private self-employed businesses.

"Well, it's just a few self-employed people. After reading our cooperation intention plan with Lao Cui in the early stage, they looked at some posters we designed in the early stage. They thought it was interesting and thought it might attract some young people to be interested in the fine Oriental Red, so they were willing to observe it."

Ning Yuechan seems to have become a little thinner.

Sha Zhengyang knew that he was one of the culprits.

It is indeed a bit cruel to hand over such a heavy preliminary market research and development task to such a woman.

But he felt that Ning Yuechan seemed to be happy, and he could see that although Ning Yuechan was much dark and thin, her energy was particularly strong, and she felt a little about challenging her limits.

"What's the matter now?" Sha Zhengyang took a bottle of Yibao handed over by He Wei. There are not many national water brands these days, and Yibao pure water is a kind of.

"Now, as Lao Cui is about to hold a concert, their interest has increased a lot, it depends on whether this batch of momentum can rise." Ning Yuechan was also full of confidence, "But I think it's okay. Our posters and advertising have not started yet. Once they start, they will definitely ignite the enthusiasm of consumers."

The words "channel vendors and consumers" were learned by Ning Yuechan from Sha Zhengyang. They used to be wholesalers or customers, but now they have been changed to "channel vendors and consumers." But it has to be admitted that the latter has a wider coverage and more accurate positioning, which also means that the Oriental Red Wine Industry has become more formal.

"Yes, Sister Yuechan asked me to go to the surroundings of college. I go there almost every day on Yuelu Mountain. There are many college students there. I can hear from their words that they are very excited about Lao Cui's concert. Now I think it's almost done, and I can put on advertisements and posters."

He Wei is also full of enthusiasm and young people are full of energy, especially those who are interested in things that can see results in real life. During this period, he has also helped Ning Yuechan share a lot of pressure.

"Brother Mao, where are you?" Sha Zhengyang turned his eyes to another man in his thirties, a sales backbone who was dug up by Sha Zhengyang from the original Quanxing Winery.

Since officially taking over Hongqi Winery, Sha Zhengyang went to Quanxing Winery to find Mao Guorong.

Sha Zhengyang has been following Mao Guorong when he was working in Quanxing Winery. Mao Guorong is very familiar with the market in the province and has a good understanding of channel dealers' psychology. He is very good at dealing with channel dealers.

But Mao Guorong is not a formal employee of Quanxing Winery, but recruits specialized sales staff. He has worked in Wuliangye Winery for a while. It is precisely because of this that Sha Zhengyang plucked up the courage to poach Mao Guorong.

But Mao Guorong still decisively rejected Sha Zhengyang.

Mao Guorong never thought that a young college student in Sha Zhengyang would become the director of a township winery, nor did he think that he would fall into a township winery in the county to work.

Although he has always been unable to enter the core circle of sales managers at Quanxing Winery due to his identity, his treatment is still good.

However, Sha Zhengyang's entanglement still made Mao Guorong a little excited, especially after promising to give him a deputy section chief of the sales department and enjoy a performance award, or a commonly known commission award, he was a little moved.

When Sha Zhengyang came up with the promotional plan for the "Rock on the New Long March" concert with Lao Cui and some half-hidden ideas about the new bottle type and packaging, Mao Guorong was really moved.

As an old salesperson, he certainly knows the trend of consumer audience segmentation.

What kind of wine does young consumers like, what strong men like, and what middle-aged greasy men like, are divided according to age and are all different.

There is also the division from occupation, region and consumption level. If several are combined, they can be divided into more than ten groups of fragmented groups. The consumption tendencies of these groups are different. Some can overlap, while others cannot be taken into account.

Sha Zhengyang's performance subverted his cognition. He could not believe why Sha Zhengyang, who had not seen him for more than a year, had such a stunning performance. He even doubted whether Sha Zhengyang was just a puppet on the surface and the real character had someone else.

But Sha Zhengyang's subsequent communication with him completely convinced him. He had to admit that he had missed the truth before, or Sha Zhengyang was a hidden dragon lying dormant in the abyss, and when he waited for the opportunity, he turned into a dragon.

After several communications, Sha Zhengyang and Mao Guorong agreed that if Oriental Red Wine Industry can really win the "Rock on the New Long March" concert cooperation plan with Lao Cui, then he would resign and jump to Oriental Red Wine Industry to serve as deputy section chief of the sales department, and retain the possibility of being promoted to the sales department head.

Because Sha Zhengyang intended to let Ning Yuechan serve as the sales section chief as the vice president of Oriental Red Wine Industry for a while, after all, Mao Guorong is a newcomer to Hongqi Winery and is not very familiar with the winery products, market and style, and there is still a process.

If the Hunan market is opened, it can also be promoted to the position of head of the sales department on this grounds so that no one can talk about it.

Originally, Sha Zhengyang intended to keep Mao Guorong in Handu and go to the local market with him, and go to the local market with him, but Mao Guorong felt that it would not be too late to stay in the local market until Lao Cui's concert was over. After all, he still has some connections with this market.

He wanted to take advantage of Xiangnan's breakthrough this time to take the opportunity to intervene and become familiar with the work and lay a solid foundation for his future efforts, so Sha Zhengyang agreed to come to Changsha with Ning Yuechan to fight the front station.

Ning Yuechan takes charge of the general manager, He Wei mainly conducts market analysis and research, while Mao Guorong is mainly responsible for opening up channel dealers.

"Mr. Ning said just now that the situation is good and bad, but for me personally, it is still relatively optimistic. After all, our company in other provinces suddenly entered the southern Hunan market, and it is not a large winery such as the eight famous wines. Its brand is almost gone, it is purely a market pioneer. People did not directly turn us out. It is because we saw that the overall brand of Hanchuan wine is strong and the quality of the wine is indeed hard to live."

Mao Guorong got into the state very quickly, and with his many years of working experience at Quanxing Winery, he quickly won Ning Yuechan's respect.

Of course, his emotional intelligence is not low. He knows that shares like Oriental Red Wine Industry are complex, especially when the major shareholder is Hongqi Village and Ning Yuechan is a village cadre, his respect for Ning Yuechan can win the other party's support and recognition.

Moreover, Ning Yuechan's work ability and attitude are indeed worthy of her respect, so the two partners quickly became a tacit understanding.

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Chapter completed!