Soon, Dichao Interactive Entertainment received a reply from Ga. Ga attached great importance to the information on "League of Legends" provided by Dichao Interactive Entertainment and the subsequent modification suggestions for Cog. Raman Clive responded personally, but still did not reveal too much of the intention to modify it.

"I understand your philosophy very well. If League of Legends really gets such a high retention rate, then this is really unfavorable news for CoG."

"But I still think that complexity and diversity are the key to this kind of game. Simplifying operations can indeed make it easier for more people to get started, but it is very likely to damage the fun of the game itself and overdraw the vitality of the game in advance."

"For a game, the difficulty of getting started determines its audience, but the depth and complexity of the game skills determines its competitiveness and limit. I think the simplicity of "League of Legends" is a short-sighted behavior, and whether it is reasonable needs to be treated with caution."

"Of course, I will also seriously consider your suggestions and adjust the difficulty of getting started for some heroes. Thank you again for your strong support for Cog promotion."

After reading Raman Clive's reply, Lin Zhaoxu sighed lightly. Obviously, Raman Clive's attitude was very volatile. Although Dichao Interactive Entertainment provided Ga with very detailed experience reports and game data, Raman Clive still insisted on his own point of view.

Of course he understood the importance of simplifying games for promotion, but he was right. Too simple games will make the game itself lose its depth. Those relatively popular game types, such as FPS and RTS, are all games with extremely high game depth. I have never heard of casual mobile games that can play e-sports.

Lin Zhaoxu understood that Raman Clive was obviously a more arbitrary person. He had a strong confidence in his design, which is a common problem that many talented designers have. Maybe Cog will be simplified, but it is absolutely impossible to simplify it to the level of "League of Legends".

Lin Zhaoxu was a little disappointed, but he soon accepted the matter.

Well, anyway, Dichao Interactive Entertainment has decided to make "Ancient Catastrophe" and has already had a simplified version of "League of Legends", so it is another good choice to keep Cog complex and competitive.

Two games are promoted at the same time, and it’s enough to use which one you have become.

...

After the New Year, "League of Legends" continues to be popular.

A special name spread rapidly among the player group, and many players began to be happy to call "League of Legends" abbreviated as "Lu Ai Lu".

This abbreviation originated from a Weibo post by Chen Mo.

"The overseas version of "League of Legends" is under planning, and the English name is set as "League of Legends", abbreviated as lol. So what should the abbreviation of the Chinese name be called?"

Under this Weibo post, many players left messages with the mentality of watching the fun and not being too serious, and the abbreviations they received were also diverse.

Like "English League", "Alliance", etc., but the most liked one is still a homonym of "English League" in English: "Lu, Lu".

Soon, this name spread rapidly among the player group, and "playing two games of League of Legends" was naturally called "pulling two moves" or "playing two moves, and "playing two moves, and playing two moves."

Although this name seemed a bit vulgar at the beginning, its appearance played a huge role in promoting the spread of "League of Legends".

Because although the name "League of Legends" is very formal, it is not enough to show the full characteristics of the game itself.

In terms of English abbreviation, lol itself is the abbreviation of "laugh out loudly" and is an idiomatic usage, so in foreign countries, this abbreviation has a very dissemination advantage.

However, the Chinese name of "League of Legends" has always lacked a very simple and easy-to-remember name. If it is abbreviated as "League of England" or "League", it makes people sound like some very formal international organization, unlike a game.

The emergence of "luh,lu" solves this problem very well. This abbreviation fits well the relatively young player group of "League of Legends", and the more down-to-earth name helps to quickly gather popularity. Therefore, it spread throughout the entire "League of Legends" player group in a very short time, and even many people who do not play this game know this name.

The secondary creations of some video authors, such as a certain video column "Lu Tan News", also allowed the name to be spread faster.

While "League of Legends" was popular, various anchors and video up hosts also played a role in fueling the fire.

At present, there have been three or four million-level "League of Legends" anchors in China, and there are also several popular series of videos.

Some talented players who quickly hit Diamonds and even were striving for the king in the qualifying match started a live broadcast and quickly gathered a lot of popularity.

Of course, this is mainly because Chen Mo has a good start. During Chen Mo's live broadcast, the anchors, viewers, and live broadcast platforms all saw the powerful potential of the game "League of Legends". After Chen Mo stopped broadcasting, these viewers had nowhere to go, and soon gave birth to several million-level anchors.

Major live broadcast platforms are also tapping into some potential players and increasing the price of "League of Legends" anchors. Even anchors of other games have begun to turn to the embrace of "League of Legends".

In terms of video, there are currently three more famous video columns in China, namely "Lu Tan News", "Weekly God Show" and "Lol Daddy Collection".

The directions of these three video columns vary.

"Lu Tan News" mainly shares and introduces some of the latest news, version changes, new hero information, etc. of "League of Legends".

"Weekly God Show" is a collection of exciting videos, high-end operations.

"Lol's Caught Dad Collection" is a joke and funny operation for some players, mainly based on low-end games.

As the saying goes, "Early birds eat insects." This is true in any field. The emergence of a new game has changed the entire anchor circle and the video author circle. These pioneers have a sharper sense of smell and have taken the lead in launching content for this new game, which makes it easier to eat meat first when the overall environment changes rapidly.

This is a win-win situation for the anchor, video author and the game "League of Legends" itself.

...

As for Chen Mo, he began to shift his focus to the development of new versions and the production of overseas versions.

At present, all work in "League of Legends" has been on track, and it is sweeping the entire PC circle at an extremely fast speed in China, and the player group has shown a trend of automatic spread.

In terms of promotion, just maintain the original promotion plan and maintain the current growth momentum.
Chapter completed!