Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 262 One stone stirs up a thousand waves

Now, the Thunder Game Platform has reached a turning point and is about to take a key step.

What Chen Mo has to do next will make the entire gaming circle dumbfounded.

...

October 8.

On the first day after the National Day holiday, most people have not yet come back to their senses from their dreams of the holiday.

At noon, many office workers finished the remaining work accumulated last week, made perfunctory work plans for this week, and then began to prepare for lunch and lunch break to calm their restlessness on the first day after the holiday.

During lunch, many people took out their cell phones and prepared to play mobile games for a while as a pastime.

Immediately, they received a shocking news.

This news spread in the game circle and player groups as soon as possible.

On the homepage of the Thunder Game Platform, Chen Mo announced an extremely important news.

From now on, Thunder Game Platform will become a comprehensive digital game distribution and social platform. Unlike before, it will allow any independent game designer to publish games on the platform, provide promotion and recommendation services for these games, provide them with free user resources, and participate in profit sharing.

Of course, these games must be reviewed by the Game Committee and obtained the issuance qualification before they can be applied to upload to the Thunder Game Platform.

In a word, the Thunder Game Platform will no longer only sell the games developed by Chen Mo himself, but will allow other designers to publish games like the Dichao Game Platform and the Shenhua Game Platform, and use the resources of this platform to promote them.

And, even more shocking is still behind.

In terms of terms of sale:

1. After the developer releases the game on the Thunder Game Platform, he can also sell it on other platforms, but the game cannot bypass the Thunder Game Platform for charges.

2. The Thunder Game Platform will give designers some pricing and marketing strategy suggestions, but the final decision lies with the designers themselves.

3. In terms of game sharing, the game's net income will only be 10 to 30% for the Thunder Game Platform, and all other benefits will be attributed to the designer. The specific share ratio depends on the quality of the game. If the game is recognized, it is possible to obtain a 19% share ratio at most (platform one, designer nine).

The first two items are nothing special, basically the other game platforms also have this rule.

Although there are some exclusive games abroad, overall, multi-channel releases are still the mainstream in China, especially PC and mobile games.

In terms of marketing strategies, different game platforms are also different. When facing designers who have no bargaining power, Dichao Game Platform and Shenhuan Game Platform often forcefully require the other party to fully implement their marketing strategies, and sometimes they will overdraw the game life to extract the maximum value.

At this point, Chen Mo's statement is to tell the designers that he will have some guidance on marketing strategies, but will never interfere with the other party's decisions.

What shocked people the most was the third point, especially the exaggerated 19-point proportion.

Currently, the official domestic app store is 28% off, and 20% of the game's profits are taken away and used for the daily operations and various tasks of the Game Committee. This is already an extremely low number.

General game channel dealers often adopt a strategy of 50% share. For example, the Dichao game platform, only very excellent games can get 50% share. Some new designers, if their products are not particularly strong, may only get 10% or 20% of the profits on the Dichao game platform, and 80% are taken away by the Dichao game platform.

Of course, for designers, since the Dichao game platform controls a large number of players, even if 80% of the income is taken away, the game's profit is still very considerable.

Therefore, channel merchants in the game industry still have a very important influence. The R&D capabilities of Dichao Interactive Entertainment are almost comparable to those of Zen Interactive Entertainment, but they can suppress Zen Interactive Entertainment for a long time, relying on the killer weapon of the Dichao Game Platform.

The share strategy set by Chen Mo is simply turning the table over and nakedly destroying the unspoken rules of the game circle.

According to Chen Mo's share strategy, the Thunder Game Platform only draws at most 30% of the game revenue. If the game is better, this ratio may even drop to 10%.

This will be a huge temptation for some new game designers.

Because the Thunder Game Platform is already the third largest game platform in China and has a large number of user resources, there is no doubt about the ability to promote games.

The ultra-low commission ratio can double the benefits these new designers receive, which is much better than the Dichao game platform.

(Of course, the commission in the official game market is also very low, but because there are too many games and the promotion mechanism is cumbersome, new games must climb up step by step from the lowest level of recommendation, so the promotion effect is not good.)

...

One stone stirs up a thousand layers of waves.

Whether it is players, designers or major channel dealers, they are all hotly discussing this matter.

A communication group of a designer.

"Have you heard that Chen Mo's Thunder Game Platform is about to be opened, and he can freely upload new games to his game platform!"

"I heard that, and the commission is really too low, only 30% of the maximum!"

"It's definitely good news for us! I'm going to release the new game to the Thunder Game Platform to try it out."

"Be careful of being cheated."

"No, the Thunder Game Platform is already the third largest game platform in China, and Chen Mo has already stated that it is not exclusive, does not interfere with marketing and pricing strategies, and only draws 30% at most. This is directly posted on the platform's homepage and countless people have seen it. How could he regret it?"

"Yes, the Thunder Game Platform has developed so well in recent years. It has become a very influential platform in China."

"It's indeed a good opportunity. Indie game designers like us can earn more money on milk powder."

"But what did Chen Mo think? With such a low share ratio, will he not make money or not. Isn't this equivalent to beating the face of the Emperor Chao game platform and the Shenhuan game platform?"

"Yes, isn't the unspoken rules of domestic channel dealers the highest 55% share? Chen Mo directly reduced it to 30% share. Isn't this a complete cause of trouble?"

"This time Chen Mo is going to offend a lot of people."

"Yes, although he used to be incompatible with Dichao Interactive Entertainment, he was a designer and a research and development provider after all. But now he is doing this as a channel dealer, which is like destroying all channel dealers' jobs!"
Chapter completed!
Prev Index    Favorite Next