Chapter 154 Three Keywords of Card Mobile Games (4/17)
Some of the designers who were listening to the lectures were confused, some were immersed, some were puzzled, and some were suddenly aware of all kinds of reactions.
Qiu Bin paused: "It doesn't matter. If you have any questions, you can ask them at any time."
Someone raised his hand and asked, "Why is it said that card games use fragmented time? The first day of "My Name is MT" was a long time."
Qiu Bin nodded: "Yes, but it was only the first two or three days. The first two or three days extended the game time is mainly to allow players to form habits faster and ensure that players can quickly establish their recognition of the value of the card."
"But once a week comes, the game time must be reduced, because the card game plays a single way. If players are allowed to experience the same content repeatedly, they will find it boring, which will affect the lifespan of the game."
The person who asked the question suddenly realized and nodded frequently.
Qiu Bin smiled and continued: "The second keyword is low cost. Many people may say, why not spend money if you have money? In fact, the key to low cost is not to not spend money, but to iterate quickly and update the version quickly."
"The card game market is changing rapidly now. You can still keep up with the trend by making a game in two to three months. If you drag it down, it is likely that your gameplay is outdated."
"Is "My Name MT" very well produced? It's not, but it doesn't affect its profitability. While ensuring the most basic game quality, it can compress costs as much as possible and iterate quickly. As the saying goes, only fast is not broken, that's what it means."
"The third keyword is a big IP. It's actually very simple. IP determines the value of the card. So I advise everyone to buy it quickly if you have a good IP. It doesn't matter if you have a high IP, because in the current market environment, if you buy a big IP, you can make money while you are lying down. This is a matter of making a profit without losing money."
Qiu Bin talked freely, but he didn't reserve much, and told all the experiences of R&D and Operation "Demon-Slaying Tribulation".
The designers present also listened very seriously. From time to time, people asked questions, and Qiu Bin could also answer them well.
In fact, the kernel gameplay of the first-generation card game represented by "My Name is MT" is not complicated. Even if you don't understand it at the beginning, you will always understand it after copying one as it is and operating it for a while.
"Demon-Slaying Tribulation" relies on the Dichao game platform, with a very large user base and rich user data. Qiu Bin has been devoted to researching it. It is normal for his understanding of card mobile games to be ahead of other designers.
The lecture lasted for more than an hour, and some designers asked questions later, and Qiu Bin answered them one by one.
Finally, a designer asked: "Thank you very much for your lecture and you have benefited a lot. My question is, from the market reaction, card mobile games are in a period of transformation. What do you think about this?"
Qiu Bin nodded: "Thank you, this is a good question. You have a keen sense of the market."
"Indeed, card mobile games are currently in a transition period, or in other words, an adjustment period. Players have been playing this type of game of "My Name is MT" for a whole year and are already a little tired of it. So next time, we must seek new things and change to continue to retain these players."
"Many people are speculating whether card games will have earth-shaking changes? I can say with certainty that no. Even if there is a change, it will only focus on the expression."
"Why? Because of the three keywords I mentioned earlier. Do you still remember it? Fragmented, low-cost, big IP, and never change. I think no designer dares to change these three points, because these three points are the core elements that card games can make money while lying down."
"As long as these three points are not changed, the gameplay of the card game cannot be greatly changed, and naturally there will be no card game that completely reverses the trend."
The designer asked, "Is there really no designer who dares to change these three points?"
"Absolutely not." Qiu Bin thought for a while and said, "Oh, except Chen Mo."
Everyone was stunned. Why, why is there something wrong with Chen Mo here?
Qiu Bin added: "Because this model of "My Name is MT" was created by Chen Mo, no one knows what his idea is. Maybe he has a design idea that is completely ahead of me."
Qiu Bin paused and added: "So, fortunately he went to develop PC games."
The designers present laughed. Yes, fortunately Chen Mo went to harm the PC. Otherwise, if Chen Mo was still playing mobile games, they wouldn't have anything to do with that iterative product after another.
After the lecture, the designers stepped forward to greet Qiu Bin.
"It's so good. Listening to your words is better than reading for ten years!"
"It's been a lot of money, it's a lot of money."
"I heard that the results of "Demon-killing Tribulation" are getting better and better, congratulations."
Qiu Bin hurriedly said, "Don't dare to take it or not, this is all Mr. Lin's trust in me. Of course, the imperial dynasty platform is also very important."
A designer said: "By the way, I heard that "Demon-Slaying 2" is about to be developed? If you can continue your previous success this time and dominate the mobile game platform with two consecutive games, you will definitely get the honorary quota of the Game Committee this year."
Qiu Bin quickly waved his hand: "It's hard to say. No one knows what will happen before the game comes out. I can only say that I can lend you a good word."
After leaving the conference room, Qiu Bin's assistant followed him.
Qiu Bin asked: "Have all the publicity resources for "Demon-Demon-Death 2" been arranged?"
The assistant quickly replied: "The arrangement is done, there is no problem! After all, our imperial court attaches great importance to the promotion of "Demon-Destroying 2", and basically all kinds of resources are spared without any effort."
Qiu Bin nodded: "That's good. As long as the publicity resources are in place and the player base of the previous work is available, the sequel will definitely not be bad."
"That's sure." The assistant hesitated for a moment and said, "But has the person in charge of the operation side ever told you about some things about promoting this side?"
Qiu Bin looked at him: "Aren't you always touching this thing with him?"
The assistant said: "Yes, it was mainly because the person in charge over there asked me about the operation strategy indirectly, which was quite subtle, so I wanted to ask him if he had ever greeted you."
Qiu Bin was a little confused: "What does it mean?"
The assistant said: "Actually nothing. The person in charge of the operation side told me that we would like to shout a little bit. Now "Demon-Slaying Tribulation" is already the number one card mobile game in China. "My Name is MT" has long been no longer possible. Now the monthly flow has fallen so much that we can't watch it. So can we use the gimmicks of "domestic No. 1 card mobile game" or "national card mobile game" to promote it?"
Qiu Bin frowned slightly and didn't say anything.
The assistant added: "Depending on the person in charge of the operation side, Mr. Lin should also support this idea. Besides, our "Demon-Slaying Tribulation" is now the number one card mobile game, so it's not too much to say that?"
Qiu Bin nodded slightly, and he also felt that it was completely possible to say that in terms of results and player count, "Demon-Slaying" is now the number one card mobile game, and there is nothing to be controversial.
Chapter completed!