The sales performance of "Steam Ming Dynasty" is quite outstanding.

The fame bonus of Weidu Entertainment itself and the good reputation left by two of the previous game work "Taiwu Painting Scroll 2" are all things that add points to sales.

In addition to the excellent quality of the work itself, it is normal to obtain good sales.

This game was sold in mainland China in the first week. Judging from the unit price of more than 200, this number is about 400 million sales of nearly 500 million.

The key is that in the mainland, the platform launched by "Steam Ming Dynasty" is Weidu Entertainment's own "Dimensional Platform". There is no channel fee. If you earn it, you will get taxes and operating costs. In the end, it will be your own.

However, 3A games like "Steam Ming" are still not mature enough in the domestic market environment compared with European, American and Japanese markets.

"Steam Ming" is priced overseas at $69, which is slightly more expensive than "Taigo 2", especially in the Japanese market, where the pricing standard is the most expensive, reaching $79.

In summary, a game will be sold in Europe and the United States, and Japan will be sold for more than 400 or even more than 500 yuan.

In China, the price is 199 RMB, which is about half that of Europe, America and Japan.

This is of course taken into account the domestic consumption level.

As a company based in China, Weidu Entertainment certainly attaches great importance to the domestic market. However, if such a 3A masterpiece has huge investment, it is unrealistic to rely solely on a single market.

Although Activision needs to be shared with sales in overseas markets, due to the higher sales price, it is actually not a small amount of money to sell a share.

The overseas sales of "Steam Ming Dynasty" are also quite good.

In the first week, six million units were sold.

Since then, the sales volume of "Steam Ming Dynasty" has already reached 10 million sets in the first week.

This is a pretty good data. In this world, no matter which game can sell this result in the first week, it will definitely be quite explosive.

Among them, Activision's efforts cannot be erased to the truth. They invested hundreds of millions of dollars in publicity before and in the early stages of "Steam Ming Dynasty" was launched.

With so much money, the effect of spending is very obvious. The so-called good wine is afraid of deep alleys. Without such huge amounts of publicity, even if it is a good work, it is difficult to produce such high sales in the first week.

However, despite this, Activision people still cannot feel happy.

The sales in China have nothing to do with them. It is just the sales of games in major markets such as Europe, America, and Japan. Although it has reached an extremely high number of 6 million sets, this is a very successful data for any work, but for "Steam Ming Dynasty", it is different.

Activision paid too much for winning this work.

With 60 million US dollars in agency funds and 150 million RMB in publicity and promotion investment, the cost they spent on this work was almost 200 million US dollars. Although the sales of 6 million units reached more than 400 million US dollars, as agents, they were only one-third of the agency revenue they could get - this was still without deducting some costs.

In terms of current first-week sales, their cost investment is still more than half of their losses.

Although the time has just passed halfway, with Activision's experience and the practice of the entire industry, the sales volume in the first week is crucial for a masterpiece with sufficient exposure.

From past experience, the sales of a game's first week accounted for about one-third to half of the overall sales of the work. Sales of evergreens like "Taigo 2" and "GTA5" are another thing, and cannot be compared.

In normal experience, if the subsequent trend of "Steam Ming Dynasty" is relatively average, the final sales volume is estimated to be 10 million to 13 million. This means that Activision invests huge amounts in this work, and it is possible to cause losses. Even if it makes money, it will not make much.

This is not a good thing.

Although there was no most worrying case of blood loss, the 200 million US dollars of funds risked the risk of a large loss, and they were not pursuing that little profit.

But looking at the current situation...even in the best situation, it is difficult to create that miracle.

Unless the subsequent sales trends of "Steam Ming Dynasty" can be seen in "Taiwu Painting 2".

However, according to the analysis report given by staff from Activision's business department, there is basically no possibility.

You know, when "Taiwu 2" was launched, global sales in the first week were 14 million sets.

The promotion and development investment of "Steam Ming" is higher than that of "Taiwu 2"; Weidu Entertainment is no longer the unknown person before, and now they are a famous team in the game industry. With the support of many parties, the global total sales of "Steam Ming" in the first week was only more than 10 million, which is much worse than "Taiwu 2".

Even the sales volume in the first week has not been comparable to "Taiwu 2". Why is it comparing the subsequent sales?

Activision is responsible for the project team in charge of "Steam Ming Dynasty" and is currently in a low mood.

Someone privately complained a lot about Arnold who bought "Steam Ming" at a high price.

However, even though the morale is low, there is no despair.

After all... after spending so much money in the early stage, they certainly made quite a lot of plans for various consequences.

In fact, this situation can be considered to be a top-notch.

But no matter what, things have to continue to do.

Although "Steam Ming Dynasty" has been online for a week, the corresponding publicity cannot be left behind.

Continue to invest costs and continue to carry out various publicity.

Anyway... the cost of promotion and distribution is in the contract, and people with dimensions in North America are watching the audit, and they will eventually spend it all.

However... what was unexpected was that when the reputation of "Steam Ming Dynasty" fermented, many people thought it was impossible, and the thinning trend similar to "Taiwu 2" reappeared.

Even more!

The reputation of "Steam Ming Dynasty" is not just a good praise from various players. The most outstanding point in this work, that is, the "freest linear narrative", is not something you can experience immediately when you enter the game. If a person who does not know this at all starts to play, he will almost not notice this point. Only after the player makes a different action from the previous one, will he find that the subsequent plot will be completely different.

And this point is only when more and more people experience and participate in publicity, and then they gradually show their power!
Chapter completed!