Despite investing more publicity costs, the box office of the movie has inevitably dropped a lot after the Qingming Festival holiday.

This is natural, the box office is high during holidays and the working day falls into a low point.

But when it comes to lows, you have to look at how low it is.

The situation in "Hell Apartment 2" is pretty good.

When it comes to working days, there is still a box office of about tens of millions per day.

So, the box office of "Hell Apartment 2" reached 178 million in the first week.

At this time, Shi Jiangxuan and Lei Xiajun felt somewhat calmer.

Although this still cannot be said that "Hell Apartment 2" has a box office result, and it can really reach more than 450 million yuan, but at least, it is really good news that during the weekdays, it can have a box office of about 10 million yuan every day.

At the same time, the reputation of "Hell Apartment 2" has further fermented.

In this world, it is not always possible to sell well if you have a good reputation. Many movies have excellent reputations, but no one is willing to pay for it. Most people have never even heard of the name of this movie.

Reputation of reputation can never completely represent box office results.

However, if the word "reputation" is linked to "marketing", then this is another matter.

Not all works can do the "word-of-mouth marketing" of what they do. Who doesn't know that the popularity of word-of-mouth promotion is the most capable of bringing a large number of user conversion rates? Who doesn't know how helpful and improved the user can spontaneously sing the excellence of a work?

But, you need to have capital to do this.

How many big investments in movies have been tried to do word-of-mouth marketing, and many viewers watched them because of their excessive publicity. The result was not as good as expected. Then, they walked out of the cinema and cursed them.

This will particularly hurt the achievements of the work.

In other words, many movies are not that they don’t want to do it, nor that they don’t do word-of-mouth marketing, but this thing is a double-edged sword. If the quality of the works is not really good, it will be more of a loss.

Some movies that are really serious and good have various problems: for example, the subject matter is niche and not likable, and even if most viewers are recommended, they are likely not to watch movies; or because the investment cost is low, the movies that win by creativity do not have enough funds to invest in publicity and promote the "reputation marketing", and in the end they become the most popular.

For "Hell Apartment 2", the quality of the work can be guaranteed to a certain extent, but it inevitably encounters the problem of "the theme is niche, which makes it difficult to expand the influence of reputation".

Although people who are doing publicity have tried their best to weaken the horror elements and strengthen publicity suspense and brain-burning, but... to be honest, although the latter two are slightly better for the audience's acceptance than horror movies, they are also not considered to be particularly popular themes.

But no matter what, Shi Jiangxuan and Lei Xiajun are already very satisfied with being able to achieve a box office of tens of millions on weekdays.

However, more importantly, what can the trend of the second weekend be?

By the second weekend, the box office performance rebounded again. Compared with the box office of about 40 million at the premiere during the Qingming Festival, there has not been a slight decline in the past two days, and it still earned 42 million on Saturday, slightly lower on Sunday, and still has 38 million.

This result has declined compared to the three-day holiday of the premiere, but the decline is not particularly serious and is within an acceptable range.

This also brought the total box office of the work "Hell Apartment 2" to 260 million.

In this way, Shi Jiangxuan and Lei Xiajun are so relieved.

450 million, not to mention that it can get 100% of it, that's too crazy, 80% or 90% and there's no big problem.

During the working day of the second week, box office results were still guaranteed to a certain extent.

Five days, the box office results totaled 46 million, not much lower than the box office on the first week of the release.

On the third week and weekend, the total box office of "Hell Apartment 2" reached 370 million. At least, in terms of release, "Hell Apartment 2" officially surpassed the previous work in less than three weeks.

This has achieved the lowest goal set by Dimension Entertainment for this work, and it is not far from the 450 million goal of the future.

On the working day of the third week, the total box office of 30 million in five days made "Hell Apartment 2" exceed 400 million in one fell swoop. On the weekend of the fourth week, the box office of 27 million and 18 million in two days respectively, bringing the total box office to 445 million.

However, compared with the early stages of release, the box office results of "Hell Apartment 2" have dropped significantly, and the attendance rate cannot continue to remain at a high level.

After all, the theater works that have been broadcast for more than twenty days have entered the end of their lives.

At the same time, many works were released at the same time, including a movie with a particularly good reputation abroad. After arduous review, it was finally successfully released in China.

Therefore, under the impact of multiple parties, the volume of the entire film has also decreased significantly, falling to about 6%.

However, no matter what, the goal of 450 million is only five million, and no matter what, it will not be able to achieve the goal. Shi Jiangxuan and Lei Xiajun expressed their calmness.

On the one hand, they try to continue to communicate with various theaters and strive for a more stable screening volume, and also try to strive for longer playback time.

At the same time, to settle for the second best, "Dimension Media" also stated that for the more popular movies, the prime time screenings, such as afternoon and evening scenes before 10 o'clock, you can give up some. But try your best to ensure that there must be screenings for late night scenes.

This is a very wise point. Generally speaking, late night games are not a place to compete for, and just like morning games, they are very cold games.

However, for horror movies, late night shows are not that bad.

The box office results of "Hell Apartment 2" officially exceeded 450 million on the first working day of the fourth week, perfectly meeting the standards set by the company beforehand and achieving quite good profits.
Chapter completed!