Shi Jiangxuan and Lei Xiajun had no intention of sleeping.

Although the movie has been released, no matter what they do now, it will never affect the box office results on the first day, but they are still willing to stay in the company. Even if the two sit and drink tea in a relatively speechless manner, they don’t want to go home.

They are waiting for first-hand news, whether to die or live, and give me some good words.

The box office still did not come out at the beginning, but the ratings on the Internet have been unbanned.

On Douban, the review of "Hell Apartment 2" is quite good, with 8.2 points, which has already entered the category of an excellent movie.

At the same time, under this score, there are still many users who are not stingy with praise in short and long comments.

Seeing this evaluation, Shi Jiangxuan and Lei Xiajun were relieved.

"At least, I won't be scolded for being a bad movie, right?" Lei Xiajun said.

"I don't care much about this." Shi Jiangxuan said, "Box office results are the real foundation. What's the point of being acclaimed or not?"

"You guy... I just want to comfort myself first so that I can't feel uncomfortable when I sit here. Why do I have to say it outright?"

Shi Jiangxuan stopped talking.

The two of them poured their tea into their stomachs like they didn't have money, so they went to the toilet several times in a short while.

The anxious waiting did not last long. Although the comprehensive box office statistics did not come out so quickly, there were still good news from some messages from all parties.

First of all, the attendance rate of the movie is quite good. According to the initial information given by the outsourcing survey company, the single-player box office of "Hell Apartment 2" should not be too bad.

This is a very critical message.

If the attendance rate is good, and the movie itself has a very good screening volume in major theaters, overall, will the box office be very bad?

It must not be.

This start is many times better than when "Hell Apartment 1" was released.

This is true of the subsequent situation.

The first day box office of "Hell Apartment 2" has come out.

Fourteen million.

This is difficult to compare the results of some blockbusters on the day of release, but no matter what, it is a pretty good performance. At the beginning, when "Hell Apartment 1" was released, even the highest box office day in a single day, it did not achieve such results.

During the three days of the Qingming Festival holiday, the results for the next two days are also quite good.

The box office on April 5 was even a little higher than on April 4, reaching 45 million; on April 6, there were 39 million.

The box office results of "Hell Apartment 2" have always been relatively stable throughout the holiday.

During the entire Qingming Festival holiday, the total box office was 128 million yuan. During the entire holiday, it ranked second in the domestic current affairs box office. Only one movie "Bumblebee 2" from Hollywood had a total box office of more than 200 million yuan in three days, which was a very eye-catching blockbuster. This is the tenth day of the release of "Bumblebee 2". If it were the premiere results, this movie even crushed "Hell Apartment 2".

Speaking of the first part of "Bunny" in North America, the box office was so severe that it died in North America, but the box office results in China were still good, which is also one of the main reasons why this series was able to produce the second part. (A sip of milk)

It is not realistic to challenge this kind of commercial blockbuster for the public, "Hell Apartment 2" is not very realistic. However, there is no other movie released at the same time.

However, this relatively good result still did not allow Shi Jiangxuan and the others to relax too much.

Weidu Entertainment's box office performance expectations for "Hell Apartment 2" are 450 million yuan, which is even higher than the final box office results of the first part.

At present, although the results at the beginning of the second part are much better than the first part, it is still the best box office performance in this period except for "Bumblebee 2". However, looking at this holiday, the average daily box office is only more than 40 million, which is not a particularly good sign.

According to this standard, judging by the subsequent trend of normal movies, the final box office of "Hell Apartment 2" will reach about 350 million to 400 million.

This data is not a big problem than "Hell Apartment 1", but if you want to achieve the set goal of 450 million, you may not be able to breathe a sigh of relief in the end.

Of course, this thing depends on the subsequent trend. After all, the movie has only been released for three days now. If the performance is stronger in the future, the box office results may be higher, and maybe it may be.

Of course, this matter feels quite a bit like leaving fate.

No one likes to give his destiny to God when he has something to choose.

"Lao Lei, is our publicity budget enough?" Shi Jiangxuan asked with red eyes.

"I have basically been smashed in the early stage of the online launch, but there are not many people left in my hands now." Lei Xiajun's current condition is also very bad.

The two of them basically didn't have much rest during the Qingming Festival holiday.

Shi Jiangxuan touched his chin and made up his mind. He said, "Then I'll go to the headquarters later and talk to Mr. Tang to see if I can try to approve some publicity investment."

The accounts of "Dimension Media" are independent. As the company's president, Shi Jiangxuan theoretically has the power to call on funds in the company's accounts. However, after all, there is a head office above. When it comes to large amounts of accounts, it is better to know the head office.

And the "President Tang" in Shi Jiangxuan's mouth is naturally Tang Zhiqi. She is currently one of the senior executives in Weidu Entertainment, and she is mainly responsible for the financial work of the group.

Tang Zhiqi did not set up a card for Shi Jiangxuan, so she approved it happily.

Taking the money, Shi Jiangxuan went back to discuss with Lei Xiajun and decided to continue to invest the money in word-of-mouth publicity.

Although there are quite a few funds, large-scale publicity investment is still not enough, and the audience will not be particularly large. The key is that it may be a bit worrying to focus on green flowers.

Since this is the case, it is better to throw limited funds into word-of-mouth publicity. Through actors and film quality, the audience can spontaneously promote their works.

Especially the promotion among horror movie fans, this is very important.
Chapter completed!