The release date of the "Happy Event of the God of Wealth" by "Tianhong Entertainment" was earlier than that of "Hell Apartment".

On October 29th, it was a Monday, and "The God of Wealth" was officially released.

In the past period of publicity, this comedy film, which was shot by "Tianhong Entertainment" and starring the very appealing comedian Chen Deng, has been pushed to a relatively high level in the entire film industry.

This period is not a particularly popular film period. At least there are no particularly big competitors in the field of domestic films.

Apart from some introduced Hollywood blockbusters, such as one of the heroic movies, there is nothing more worth looking forward to than "The God of Wealth".

The daily box office is 30 million, which is a pretty good result, and we have to consider that this day is not a weekend, but a Monday.

The box office maintained this data on the second day without a decline.

On the third day, November 1, the box office of "The God of Wealth" dropped slightly, falling to 20 million.

And on this day, "Hell Apartment" was released.

The number of screenings Ye Jiayi received was only 7% as guaranteed by "Heye Pictures".

But it's only 7%.

This is a relatively standard screening volume for small and medium-sized movies. In comparison, the screening rate of "The God of Wealth" is as high as 28%.

Logically speaking, "Heye Pictures" has fulfilled its promise with "Dimensional Entertainment".

However, the number of footprints is a comprehensive indicator data, and the specific matters need to be viewed in detail.

For example, with the same screening volume, large and small are different; 10 am and 6:00 pm are also different from 6:00 pm, 7:00 pm, and 8:00 pm.

Especially the schedule.

At 10 o'clock in the morning, no matter what kind of movies, it is normally empty. Not many people will go to the cinema to watch movies at such an awkward time at 10 o'clock in the morning. However, when encountering popular movies, they may not even be able to buy tickets.

The same is true for midnight. The scenes that started at 11 o'clock in the night went to the second half of the night after watching the movie.

The screenings obtained by "Hell Apartment" are almost like this.

Originally, the number of screenings was four times worse, and the time was like this. Coupled with the theme, pre-release promotion, cast, etc., the box office difference between the two was very big.

The daily box office of "Hell Apartment" is only five million.

On Friday, November 2, "The God of Wealth" still maintained a single-day box office of 20 million, while "Hell Apartment" did not make any significant changes. Even due to the further decline in screening volume, the box office performance dropped to 4 million.

On the third and fourth days, the box office results of "The God of Wealth" hit a hit in the past two days, and the box office in two days exceeded 40 million. Due to the poor box office performance, the screening volume of "Hell Apartment" was further reduced, which means that it took advantage of the weekend to barely save the score of about 5 million.

The first week of the two movies passed like this.

"The God of Wealth" won the box office championship of domestic movies this week with a box office of more than 80 million on the weekend and a total of nearly 200 million on the week. Only two Hollywood movies were introduced. One was a hero movie with a box office of 700 million on the week. Another action-themed movie, No. 2, was just released on Friday, with a box office of 300 million in three days.

In comparison, the weekly box office performance of "Hell Apartment" was much worse. It was released for four days and had a weekend, and it had just passed the cost line of 20 million.

Generally speaking, the box office performance of a movie is particularly important, especially on weekends. Even some movies that open high and close low can account for half of the total box office in two or three days on the first weekend.

The poor performance of the weekly box office means that the audience is not very interested in it; the box office is not enough and there is no money to make, and the theater is not a charity organization, so they cannot continue to increase the volume of films for such films; insufficient volume will lead to a further decline in the box office performance of the films...

This achieves a vicious cycle.

A floppy movie often falls out after several rounds, and is forgotten by the audience. The investor has suffered heavy losses and can only try his best to see if he can get back some of the costs as much as possible.

"Hell Apartment" has this attitude at the moment.

The box office of 20 million yuan seemed to have exceeded the cost line, but it was actually impossible to recover the cost at all.

According to the share ratio, Weidu Entertainment can only receive six or seven million from the box office of 20 million yuan. Judging from the investment of 20 million yuan, it will be a heavy loss.

At present, the film market's judgment on this movie is probably the case.

Some impatient film critics, movie official accounts, and VB accounts have begun to write related articles.

"The new film of Weidu Entertainment suffered a Waterloo, and its performance was not as good as expected. Horror films were not suitable for the local environment..."

A relatively neutral and considerable evaluation.

"Dimensional Entertainment is not here, "Hell Apartment" has become their first failed work..."

This comment is fine, at least it is describing the facts.

"Facts have proved that not everyone can play movies. Weidu Entertainment really doesn't know how much it weighs. If a person makes a few animations and makes a TV series, he can become a firm leader in the movie industry? Haha..."

This one is malicious.

"I don't understand what Fan Shen thought. "Hell Apartment" is obviously more suitable for filming TV series than movies..."

"Shen Fan please, what movie is it? It's a horror movie. Hurry up and release the second season of "Amber" and make the next movie of "Fantasy Three Kingdoms"!"

There are also fans of Weidu Entertainment, but they may prefer to see the sequel to the previous popular works.

Overall, whether it is the current box office results or the various voices in public opinion, it seems to prove that "Hell Apartment" has failed. Even the relevant information, many people within the "Dimension Entertainment" company, will feel worried after knowing it, and the entire company feels a bit low.

But as the boss, Fan Zhe was not as worried as he imagined, including Ye Jiayi.

Although the box office data is not particularly good and the number of screens is declining, in two aspects, it has steadily increased - the average number of attendees and word-of-mouth evaluation.

Maoyan score 9.3, which relatively represents a relatively popular evaluation; while Douban, which has a relatively stricter evaluation system, also reached 8.1, and it means that it will gradually continue to rise.
Chapter completed!