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Chapter 212 Eve before the release

After returning to Shenghai, Fan Zhe dealt with some of the work that had been squeezed for a while. After adjusting the work of "Taiwu Painting Scroll 2", he adjusted his focus to the post-production of "Hell Apartment".

In fact, when "Hell Apartment" was filmed, a lot of post-production work was already being processed.

Even before the crew was built, the company had already established a project team for "Hell Apartment", and artists were transferred in to draw various art resources.

For example, design drawings for many kinds of ghosts - no, they should be said to be demons - are used as references for makeup artists when they are filmed. At the same time, these design drawings are also imported into the 'dimensional' system to do images when doing fine model calculations.

While Fan Zhe led the crew to shoot in various places, the art team was not idle either.

The person in charge of the art group was Sun Yilang. He led an art team of dozens of people to draw a large number of fine images based on the storyboard script and Fan Zhe's requirements, which were reserved for calculations.

It is precisely this large amount of preliminary work that allows the film to immediately enter the subsequent project after it is completed without too much delay.

Otherwise, it would be almost impossible to complete the special effects of "Hell Apartment" in about a month.

While participating in the post-production process, Fan Zhe also learned from Ye Jiayi that the new movie "Happy Event of the God of Wealth" invested by "Tianhong Entertainment" would run into his own "Hell Apartment".

Fan Zhe had nothing to worry about about this.

He said to Ye Jiayi: "I will leave the film volume, resources, and these things to you with confidence, and I believe you can handle them. As for the quality of the film, I will do my best to do better."

Ye Jiayi gave him a blank look and said, "I didn't expect you, the boss, to help you."

"Then what are you telling me?"

"Just complain, besides complaining, who else can I complain to? To the employees of the company?"

He said it was a complaint, but Fan Zhe didn't sound like he felt anything, but instead felt a little warm in his heart.

He said, "Thank you for your hard work. There is no need to care so much, just do our own things."

"Um."

...

Back at his office, Ye Jiayi became the decisive female president.

While urging Wu Jingtong to invest more resources to promote the movie "Hell Apartment". Especially the precise positioning promotion, try to push the video to those horror movie enthusiasts.

For this movie, the wide-ranging publicity is a waste. No matter how well the movie is filmed, it is afraid that it will be difficult to coax people into the cinema.

In addition, Ye Jiayi also stepped up his contact with "Heye Pictures".

From offline promotion to screening.

Even the colleagues of the Ministry of Commerce of Weidu Entertainment have taken action everywhere and went offline to major theaters to conduct public relations.

She also arranged some roadshow plans to show them in advance in the cinema, communicate with the theater managers, media, and audiences, and promote the film content and selling points. At the same time, she also asked the theater manager to arrange film support, expose the film promotion information to the media, and communicate with the fans and audiences of the reputation of the movie.

But unfortunately, this is not easy to do.

The key is that the main creative team of "Hell Apartment" is too small. From male and female leads to major supporting roles, there are no more famous stars. Even Li Ze, a person who only played a role with little role in "Fantasy Three Kingdoms", is still the biggest star in the film.

After some consideration, he also communicated with the "Dimensional Broker" responsible for Dai Weidong, and finally decided to let Chen Yu, the popular young actor who is the biggest player in the "Dimensional Broker" now, and also followed several roadshows to concentrate on the two big cities, Shenghai and Shangjing.

Chen Yu is also quite famous now, but his fan group is probably not that compatible with the audience of "Hell Apartment".

But there is no way to get this.

Compared with the promotional and hype of Weidu Entertainment, the movie "Happy Event of the God of Wealth" has made a lot more noise.

Although there are still several months before the release of the movie, the popularity they have created on the Internet through various means is already quite impressive.

Especially the signatures they mainly feature "Shen's Comedy Another Masterpiece", which still has a certain appeal.

On the contrary, Dimension Entertainment was a bit overwhelmed.

Ye Jiayi sometimes has to admire that David is indeed very powerful.

...

In mid-September, the post-production of "Hell Apartment" was also announced to be completed and the film has been released.

Fan Zhe watched the movie himself, and at the same time he also made an appointment with many people in the company to watch it together.

It is not professional. Just from the perspective of ordinary audiences, after watching the movie, the affordability of the movie is pretty good.

This also made Fan Zhe feel much more relieved.

Although there are very few samples, after dozens or hundreds of people in the company have seen it, there are not many negative reviews, which itself can also explain a certain problem.

In fact, to be honest, as his first work and the investment volume is very small, he doesn't really care so much about how strong the commercial performance of the movie can be and how high the box office can be.

But what he couldn't tolerate the most was that he made a piece of garbage himself.

Even if the movie has a small audience, being able to make a niche masterpiece is considered a success.

After the film is completed, the next step is to submit it for review.

The girl Tang Zhiqi is still following up on this matter in full.

The review results were soon concluded. It is impossible for the photoelectric to pass such subjects directly.

They didn't say anything about the practice of replacing "demons" with "ghosts", but they still gave some opinions on some scenes that involved values, social comments, and too terrifying.

There is nothing to say. They are the boss, and whatever they say is. Weidu Entertainment is also very cooperative, and has made a new version of the editing and submitted it for the second time to review.

This time, there is no big problem, I have given it.

Therefore, the last difficulty of the movie "Hell Apartment" before it was released is even if it was passed.

The various publicity methods prepared by the company are all in battle.

The main aspect is still on the Internet, and the main focus is on the perspectives of "brain-burning thriller" and "infinite stream horror themes".

At the same time, the main creative team also started roadshows in more than a dozen important cities across the country, covering the time before and after the release.
Chapter completed!
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