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Chapter 246 Advertising War!

Internet services were opened early in the office area of ​​the Donghai branch of the Battle Bing Xingzhe.

As the largest city in the country, the Internet infrastructure here is considered to be sufficient.

Ding Yu's monthly online fee of tens of thousands of yuan was exchanged for a 128k network...

This is already an Internet cafe, and the company's employees are very satisfied with the ability to access the Internet for free in the company.

The Internet Exhibition has entered a critical period, and all three major portals have started.

Ding Yu just wants everyone to have a vision and observe this highly developed society more, and not to be bored in the office and understand nothing.

He has no idea of ​​joining the Internet for the time being. The portal website is indeed very awesome, but the portal is not a unicorn. Ding Yu does not have the energy to make money by making money by listing in Nasdaq.

He needs a popular Internet traffic product. It is true that it has traffic and can be monetized.

Besides social software, the traffic of this popular product is not the time.

The most urgent task now is to earn money honestly, including the money of Americans and islanders.

At this time, there are many industries that make money faster than the Internet, such as the trillion-dollar health care product market.

When people were questioning what Yingdansheng was, Ding Yu's second wave of advertising offensive came!

Yingdansheng Sunset Power Advertising is launched on various satellite TV stations, with the advertising volume of 50 million per week!

This was a rich enterprise in 1999!

Yingdansheng's advertising content is normal, and with the previous public service advertisements with healthy actions, the audience began to question the original intention of public service advertisements.

After talking for a long time, isn’t it just to sell health products?

Can this thing work?

However, everyone did not expect that the public service advertisement had become 30 seconds!

The beginning was the heart-wrenching advertising slogan: You laughed at your parents for being deceived by health ads, and you didn’t know that they just wanted to stay with you for a longer time.

And Yingdansheng Sunset Power’s advertisement was followed by a line of eye-catching words: Refuse to deceive!

Yingdansheng’s refining technology and production line are both the first, the most important thing is the better packaging level and the quality of health products!

After Ding Yu penetrated the word service throughout the entire group, he put forward the old topic of quality first.

There is no good or bad, as long as it is qualified, it is the best!

The initial investment was huge and the preparations were made, and the advertisements of Yingdansheng Sunset Power were deeply rooted in people's hearts.

As soon as the product was launched, it was out of stock...

Before, there was only one melatonin product in China. As soon as they became famous nationwide, Yingdansheng came in full swing!

Shi Yuzhu, chairman of Toubaijin, held a senior meeting of Juren Group. On the long and shiny conference table, Toubaijin and Yingdansheng products were placed.

From the outer packaging, the right and wrong are judged immediately!

Yingdansheng clearly marked the content, efficacy, production process, and even the anti-counterfeiting code of the health products!

After scratching it, call 8oo for free and check which store and who bought the product from!

The most overwhelming thing is that the bottle of Yingdansheng oral liquid is from a blue bottle, and this technology is not available in China.

Is the packaging imported?

Shi Yuzhu didn't expect that Ding Yu often advertised products, and he knew everything about product packaging!

This blue bottle anti-counterfeiting packaging only requires changing the production process.

What Shi Yuzhu couldn't stand the most is that Ying Dansheng actually exposed his shortcomings and told the elderly to maintain healthy living habits, which is more important than taking health products!

We look forward to you not coming back to buy our health products. Staying healthy is more important than anything else!

Is this Ying Dansheng’s strategy to suppress the brain gold?

This style is a few streets of platinum!

This is the wolf!

"In three days, I learned all their advantages!" Shi Yuzhu's heart was cold.

The opponent is prepared so well! The price is one yuan cheaper than the platinum!

"Distribute 100 million yuan! Advertise on various stations across the country, and the wholesale merchants asked them to lower the price and fight with them!" Shi Yuzhu experienced strong storms. Although the wolf came, he still confidently took out his hunting rifle!

We suppress them in the advertising!

As a result, the platinum paid a huge price for advertising.

Major advertising companies have now found that the Battle Bingxingzhe reserved a large number of advertising periods to promote our group’s products!

Since they also bought a large amount of advertising time, they naturally made a lot of money for this. The advertising prices of major satellite TV stations and national TV stations have risen.

When he took the offer back to Shi Yuzhu, Shi Yuzhu slapped the table in anger, "What have you done long ago?"

An advertisement worth 100 million is calculated based on the original price of the Battle of the Warrior, which is the effect of 80 million.

"Don't we want to reserve funds?" said the executive director.

"Didn't I say it at the beginning? Health products are not advertised, can they be sold? If you don't spend money, can people believe you are selling well?" Shi Yuzhu didn't read the sales report, but he knew that Yingdansheng was so powerful that it was melatonin, and he was a big step ahead in craftsmanship!

Then, the two health products were sung by you and I on TV stations, which made the audience almost vomit!

What kind of platinum is there? Change the channel, it’s dizzy! Yingdansheng!

Li Da has been keeping a close eye on the production and distributors these two days, and Gu Mingliang has also moved his twenty employees to sell goods in the pharmacy.

Ding Yu was in charge of Gubei New City, and Yingdansheng's advertising volume did not increase due to the addition of platinum.

Instead, it reduces some advertisements during the day.

Instead, Yingdansheng advertising special topic!

In the twenty-minute period, according to the regulations of the State Administration for Industry and Commerce, they did not mention any effects of melatonin, but only promoted the origin of melatonin, international research on the effects of melatonin, etc.

The final killer is: what substance does Yingdansheng use as the carrier, and what components do Western melatonin use as the carrier.

To put it bluntly, it means that the audience is: what we Yingdan produces is natural, healthy, and easy to absorb by the human body.

The advertising time during the day is cheap, and the twenty-minute special topic did not allow Yingdansheng to spend too much money.

The reason why Ding Yu chose daytime is because: the people who are driven by the sunset are the elderly, and they are all watching TV during the day!

On the surface, the number of advertisements has the upper hand, but a few days later, the survey data of advertising companies showed that their arrival rate was not as high as Yingdan.

It is reflected in product sales that their advertising sales have increased a certain amount, but their market share has declined!

I can only say that with the joint efforts of Yingdansheng and Toubaijin, the cake in the health care product market has become bigger.

But Shi Yuzhu knew that according to the current per capita income level, the cake can be made so big now.

The smaller market share means that the strength of competitors has increased!

A few days later, the share of platinum further shrank. They attributed the reasons and found out the tricks of Yingdansheng's special advertisements, and they actually dared to play transparent production!

This is so amazing, it's just about revealing your true feelings!
Chapter completed!
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