At 7:50 pm, a public service advertisement produced by Nanna Caiss Ruicai Studio was broadcast on Nanxiang Satellite TV.

Before the broadcast time was ace variety show, advertisements in this period were more expensive than most advertising periods on the national station.

At the beginning, the advertising department staff who took the video reviewed it and did not look at the content carefully. The sound and picture were fine, and the manuscript was fine.

They just think it's an advertisement for promotional products, that's all.

Recently, the Doubing Walker Advertising Company, which has made a big move into southern Hunan, is a big customer and they attach great importance to it.

However, they only value the money of the Fighting Walker. When it comes to shooting public service advertisements, how can we be professional at our TV station?

At this time, the advertising companies and film and television companies outside had not yet absorbed top TV production talents. Xiangnan TV is also the leader in the national TV entertainment trend, so they do have proud capital.

Xiangnan Shacheng.

Wu Yunzheng, the director of Xiangnan TV, was in a hotel to host a documentary team from Taiwan from all over the country.

There are more than a dozen people on the table, including four or five directors from the national station, and editors and reporters of Nanxiang Satellite TV, who are competing for Wu Yun.

While we were having a drink, Xiangnan TV was broadcasting on the TV station's program. Because it was about to come, in order to show Wu Yunzheng's host style, no one changed the channel. Just in time, when the program was broadcast, everyone could increase the topic of conversation at the table.

There were more than a dozen advertisements for various products in front of them. The director of the National Channel joked that Xiangnan Channel was looking at money in everything!

Wu Yunzheng was an advertising director before, and he smiled and talked to the people at the table about the importance of advertising.

The country will not raise so many editors and broadcasters in vain. It is not contradictory to watch advertisements for the audience to present better programs.

If you have money and invest more, the programs you develop will not be aesthetically exhausted.

They are all in the same industry, and everyone agrees, but their suffering is also obvious, and the audience doesn't buy it because they have made a fortune.

In fact, considering the operating costs, there are no advertisements or very few advertisements, the TV station basically operates with a loss of money.

Only when the program period has high ratings and is valuable can the TV station truly make a profit.

A director from the National Channel looked at the food-filled advertisement and said, "It's a commodity society now, but we have too few good advertisements. There is no way. If someone pays the money, he has to broadcast such a straightforward advertisement. Otherwise, people will say it will be useless!"

Wu Yunzheng smiled and said, "No, our program is recorded and broadcasts. I basically don't watch TV. I just appeared today. The quality of the advertisement is average!"

"Director Wu has shot advertisements before, but he has feelings and people won't pay for it!"

"Fortunately, they don't pay the bill, otherwise we wouldn't be so popular!"

Everyone was talking nonsense, and the advertisement for platinum appeared.

At this time, Tou Platinum had not yet used the brainwashing killer of the repeater, but was still promoting it with stars.

"Did you see this? This advertisement was filmed by our Director Wu's apprentice. This Shi Zong, who has a lot of gold, has cooperated with Director Wu." After seeing the advertisement, a director from Xiangnan Station introduced to the directors present.

"Well, Mr. Shi is really a capable man. He was already bankrupt, but he didn't expect that he would make a comeback after getting this platinum!" Wu Yunzheng recalled his interactions with Shi Yuzhu, the founder of platinum, and highly praised Shi Yuzhu.

At this time, as soon as the head platinum advertisement ends, a front color grading screen appears. This kind of screen can only be produced by using film or later computer color grading.

The style of Xiangnantai, which is bright in color, has changed!

The picture shows a woman who stays up late at night, with a facial mask on her face, and facing the comfortable bed but not wanting to fall asleep.

A line of words appeared on the picture: There are more than 100 million skin disease patients in my country!

With quiet music, a low, wise male voice sounded: You are applying the most expensive mask, but you are enduring the longest night!

After changing his face, in the hospital, a haggard man in a hospital gown lying on his back on the hospital bed.

Subtitles emerge: Nearly 10,000 people are diagnosed with cancer every day.

The dubbing is: When you hear the news that a friend has cancer, you are sad and worried about yourself, but you still live with luck.

This is the public service advertisement provided by Ding Yu and the Nannacai team.

This advertisement was seen by Ding Yu before his rebirth. At that time, he couldn't help but like the advertisement shooter. It can be said that it was the most heart-wrenching advertisement in 2018.

Nan Nacai is suitable for telling long stories, while Ding Yu wrote a story composed of fragments.

However, Nan Nacai's ability to tell stories with cameras is great. Ding Yu has to admire him after watching it. Even if it only takes only one second, he will look for the most sensational or heartbreaking and saddest angle to show it.

As an advertising director, Wu Yunzheng only watched it for a few seconds and was attracted by the advertising.

Everyone followed Wu Yunzheng's gaze and looked at the TV, and were immediately attracted by the heart-wrenching advertising slogans.

Ding Yu eliminated the "future" elements in this advertisement, such as the Moments, mobile screensaver, and a four-minute film made him condense into one minute.

In fact, this was considered long in the previous advertising period, but people who saw it did not feel it was long at all.

Advertisement continues: You laugh at your parents for being deceived by health ads, you don’t know that they just want to stay with you for a longer time.

The picture is still matched with the most ordinary Chinese people, and the subtitles are still a series of shocking numbers: the prevalence rate of people over 6o is as high as 56%.

You always say that you don’t have time to exercise, and you don’t know that it will take more time to queue up in the hospital!

You often make yourself laugh at yourself as if you don’t even have the money for a physical examination. You don’t know that the ICU ward can quickly drain the entire family’s savings!

They are all experts. As soon as they take action, they know that the selling point of this public service advertisement is heartbreaking!

Every sentence is heartbreaking! It’s so true that everyone starts to examine themselves!

Back to Advertising

Subtitles: Do you have to continue like this?

Then the picture returned to the man lying on his back on the hospital bed. The lights around him gradually became brighter from dimness, and the style suddenly changed. The bed was covered with green grass and sunshine!

Dubbing: Should we change and re-out?

The right way to open your life:

Go to bed early and get up early and eat breakfast, eight glasses of water a day

Quit smoking, barbecue, quit junk food

Don't believe in koi and don't expect luck

Start eating fruits and vegetables

Buy a flight ticket to the grassland

Hug your lover with strong arms!

A passionate piece of music with a male voice full of hope finally reflects people's determination to live a healthy life.

The title of public service advertisement appears on the screen: Health should be like this

The picture turns again, freezes: a white scene in three seconds, subtitles: Yingdansheng丨Health in action

this...

"So awesome!"

Wu Yunzheng shouted, Who shot the advertisement?

Others at the dinner table looked at each other and someone asked, "Isn't it filmed on your station?"

Wu Yunzheng shook his head, "Impossible. This perspective is obviously the technique of a foreign director. No matter how imitated he is, there are traces of foreign photographers!"

"But the copywriting is also very awesome!"

"It's completely in line with the lifestyle of unhealthy people in our country!"

Wu Yunzheng picked up his mobile phone and called a colleague in the advertising department. After asking a few questions, he hung up the phone again!

"It was taken by the Fighting Walker Advertising Company!"

The directors of the Taiwan National Taiwan have also heard of the Fighting Walker and hurriedly said, "So awesome? What do they want to do? What product is Yingdansheng? I haven't heard of it!"

Wu Yunzheng said: "A colleague who listened to the advertisement said that it will be broadcast on ten TV stations across the country every 15 minutes!"

This means that after the end, it will be broadcast on Xiangnan TV.

Wu Yunzheng took the remote control, and with the time, he found several top-ranked positions to change the channel back and forth.

After a while, this advertisement began to air on the Donghai variety show!

The more I looked at it, the more frightened the people in the private room were. They were all simple language combinations, but every sentence was about people's hearts. It was amazing!

The same idea as them were the audience in front of the TV, including Ding Yu, Fu Xiaoguo, Li Da, Qi Changzheng and so on!

The advertisements were broadcast for three days in a row, but without the Internet, people found resonance on the newspaper side!

The most worrying public service advertisement in 1999!

It turns out that our lives can change!

What brand is Yingdansheng? They swept the screen with their ideas!

For a moment, Yingdansheng's public service advertisement became popular!

There were imitations in the newspapers, and people started a big discussion on health!

Surprisingly, netizens who were the first to come into contact with the Internet also began to discuss.

In the chat room, the first online hotspot in the country appeared!
Chapter completed!