During the lunch time, Wen Liming's evaluation of Ding Yu was that sesame seeds bloomed - rising steadily.

Ding Yu has many suggestions on broadcast advertising, but he cannot tell it out for the time being.

First, the overall advertising operation during the broadcast period requires a strong executor. Wen Limin cannot do this job, but Ding Yu is capable.

Second, Ding Yu is capable, but has no capital.

Third, Ding Yu has no capital, so he can only delay and make money first.

Liao Bisheng seemed to have no interest in advertising exhibitions that Ding Yu was optimistic about, or lacked sensitivity. Ding Yu judged that Lao Liao's money should be invested, not managed.

After lunch, Lao Liao said that a friend came to the evening and asked Wen Liming to have a dinner together. Wen Liming sighed: "Have a meeting!"

Lao Liao shook his head and joked, "We have a specialty in our profession. Let's do our job well, and the rest will be left to fate!" After saying that, he looked at Ding Yu heavily and took a taxi and left.

Wen Liming was full of Ding Yu's entrepreneurial chicken soup. He was thinking about going back quickly and asking the office secretary to draft documents and then meet with the advertising department for discussion.

After entering the lobby of the office building, Ding Yu said to Wen Liming: "Uncle Wen, you have to implement the advertising plan as soon as possible. With the profits, everything else is easy to say."

Wen Liming nodded, "Xiaoli, borrow Ding Yu for another hour and ask him to go to the office to talk to me."

"Hurry up, it's three o'clock." At noon, Wen Li rarely acted coquettishly at his father, but no one noticed that she was talking about "you two".

On the sixth floor, the deputy director's office, the windows are bright and bright, and the decoration is simple but solemn.

"Uncle Wen, what was your total advertising revenue last year?" Ding Yu didn't know much about the advertising price in 1998.

"180,000, which is still the top ten in the country."

"How many frequencies?"

“6.”

Ding Yu thought that the average advertising revenue of 30,000 yuan per year was less than 10,000 yuan a day...

The average hour is more than 500 yuan, and the golden time is estimated to cost 200 yuan per hour, which is only 33 yuan per minute.

"During prime time, from 6:30 to 8:30 in the morning, from 5:30 to 8:00 in the evening, the advertising revenue sold in these four hours accounts for 80% of the total revenue." Wen Liming sighed, "Didn't that American nBa always say garbage time? Our garbage time is getting longer and longer."

"You don't have to be too pessimistic, just like the Chicago Bulls play the Utah Jazz. Jordan always turns the tide!" Ding Yu knew that soon, Jordan will usher in the last highlight of his career: after breaking through layup and scoring 2 points, he intercepted the ball from Malone, rushed through the half, swiped past Byron Russell, who was defending him, and shot the final kill with 6.6 seconds left. The wonderful shot of this goal is still imprinted in Ding Yu's mind.

"Do you have any advertising and publication prices for each period of time on your station? I want to try the garbage time you mentioned." Ding Yu asked.

The advertising magazine price refers to the color page table newly formulated by the media every year similar to the advertising period. The advertising price range is marked on the ones from what time to what time.

"Are you serious?" Wen Liming found a copy of the issue price list in a sceptical manner and handed it to Ding Yu.

When Ding Yu saw it, he said, "Good guy, from 5 a.m. to 6 a.m., 33 a.m. and 2 ooo a.m., of course, it's worth 10,000 yuan in prime time.

If any such publication is regular, it can be discounted. Generally, 30% off, 20% off is not impossible in actual operation.

If you meet a funder you don’t know, those advertising companies outside will try their best to give him a 50% discount, which is 20% more expensive than the actual price, but it makes the funder who is cheated feel very face-saving.

Of course, this kind of salesperson who was running private advertising in the early stage was basically foolish and left after making a fortune. If you give people 50% off everywhere, you won’t make any money and you will definitely be broken.

"Can I contract the top three radio stations from 5 to 6 am? It's a special advertisement." Ding Yu thought about it, and the three-frequency morning garbage time costs about 18,000 yuan in total for one month.

"Really, really? Ding Yu is not a joke!" Wen Liming couldn't believe it. Every week, the responsible person in charge of the advertising department would report his income to him. There were people who listened to the show from 5 to 6 o'clock in the morning, but the advertisements were never sold!

No one buys the cheapest ones, each frequency is more than 6,000 yuan a month, who would like to pay for that money?

"I will give you a discount according to the best price specified in the Taiwan market. The lowest price is 15% off, and the payment will be made in advance on a monthly basis." Wen Limin is very proficient in business.

"No, can you change the discount method?"

"What should I do? You said." Wen Liming picked up the landline phone and dialed it to the secretary, "Take the price and relevant regulations and documents after discounting the advertisements of news, life, and traffic broadcasts."

"Put down."

Ding Yu had no money, so he paid for it to make an episode of the program and gave it to him. He gave it to him six hundred yuan a day for three frequencies.

Wen Liming considered it, "How about the advertising fee for the next day of the previous festival?"

Ding Yu thought to himself, that's fine, he doesn't owe Wen and benefit the people.

It is rare for Wen Limin to be so upright. Besides, Ding Yu will not want to be constrained by others in the future.

The secretary took the information and showed it to the two of them. It was about the same price as Ding Yu's estimated.

Wen Liming said: "When do you want to start?"

"On February 1st, you can say hello to the advertising department and I will sign the contract tomorrow."

......

The live broadcast of "Emotional Truth" continued in the afternoon. Ding Yu came up and scolded the middle-aged man who wanted to care about his parents' real estate with his brothers and sisters. He was angry and ran away the woman who cheated on her during marriage. He hung up and found faults and scolded her if he didn't want to do anything.

Wen Li was obviously mentally prepared and gave a moral and psychological double condemnation to the boring listeners who almost destroyed the live broadcast!

Ding Yu couldn't help but give Wen Li a thumbs up.

Ding Yu knew that this kind of program had five minutes delay. Once any violations such as swearing, blunt topics and other violations would be skipped by the anchor or director to ensure the safety of the broadcast.

Wen Li and Ding Yu have different styles, her tone is more plain, but her language is very sharp.

After the show, Ding Yu kept emphasizing his emotions to Wen Li, "Of course, don't be really angry. If the audience's problem is not solved in half a year, you will be angry again!"

"You're so angry!" Wen Li's beautiful eyes rolled and gave Ding Yu two "hygiene balls".

"By the way, after I finished half a month of the show, can I really give me 45oo?" Ding Yu had just finished talking about the advertisement. The radio station didn't look rich, so don't waste his appearance fee.

"Don't worry, tomorrow the listening rate of the program will be released, and the report will definitely be approved. Many guests in the top ten programs are worth this price."

Ding Yu nodded, "Sister, I wish your program will soar into the sky tomorrow and listen to the long rainbow!"

Wen Li pursed her lips and smiled, "It must be, Mengyao has to get out with the show!"

Ding Yu's neck chilled, and no one dared to mess with this young lady!

By the way, I will buy you two pieces of clothes later, "Buddha wants gold clothes, and people want clothes. The dressing level is getting higher, so it's good to ask for money!"

"Other, sister, I don't have money, so I can't let you spend money!" Ding Yu waved his hand quickly. He just found a project to spend money in the afternoon, and he didn't want to spend it indiscriminately!

"Just call my name, it depends on your old aura!" Wen Li laughed, "The program team has the program production fee."

Ding Yu thought to himself that the radio station also occasionally does community activities, and although the costume fees for radio hosts are not much, they also need them.

"That's OK, you can spend money more than your dad."

"What's the meaning?"

"No, it's meaningless."

After replying to the audience and signing a few names, Wen Li and Ding Yu went to the newly opened Hualian Shopping Mall, two suits, two shirts, and a cotton jacket, and spent 1,500 yuan.

When Ding Yu looked at the brand, Hongdou, the newly emerging brand, and the so-called top ten Chinese brands in later generations.

Wen Li has a good vision. She chose a suit instead of buying recommended styles, and she bought the previous trendy styles.

Ding Yu is tall and tall. Although his body is a little thin at this time, he is also a standard clothes rack.

Wen Li seemed to be particularly intoxicated by this feeling, and she was squinting her eyes and watching quietly.
Chapter completed!