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Chapter 11 Uncle Wen wants to hear your advice

Ding Yu and Wen Li ordered two exquisite Sichuan dishes and started talking about the show. The listening rate soared to 2.7%. Wen Li was very excited. She changed her usual cold expression and asked Ding Yu how she could do such a show.

Ding Yu had no choice but to say that he loved broadcasting since he was a child, had read the Chinese translation of "Radio Broadcasting" and "How to Broadcasting for Radio and Television Broadcasting", and had long studied radio programs.

Regarding the program exhibition, Ding Yu raised the question of audience dataization. What is the audience composition of the program? This requires buying scientific data from the listening and viewing survey company in Beiyan.

Wen Li nodded slightly, "The most urgent task is to do today's program well. Only as long as the task is completed can the program survive for a long time."

"In the absence of accurate data, you can judge based on the time period and topic interest." Ding Yu poured Wen Li a cup of white water. Wen Li found that although Ding Yu was very young, he was very good at taking care of people. This natural demeanor that only adult men had naturally flowed in him, and contained attractive charm.

"To be honest, the radio situation is very difficult now." Ding Yu divided the tableware again and handed Wen Li a pair of chopsticks.

"Yes, my dad is worried about this."

As he was talking, Wen Li saw two men, one tall and one short, coming over.

Ding Yu looked back: The tall man was about 50 years old, with thick eyebrows and big eyes, and walked very quickly. Ding Yu, a shorter man next to him, met Liao Bisheng.

"Uncle Liao, dad, here!" Wen Li stood up and waved her hand.

Liao Bisheng and the other two looked at each other and walked to the table.

"Ding Yu, let me introduce it. This is my father Wen Liming." Wen Li introduced the two to Ding Yu after guiding them to sit down.

"Hello, Wentai." Ding Yu stretched out his hand humbly.

Wen Liming smiled and looked at Liao Bisheng, laughed and stretched out his hand, "Still, capable, and a child can teach!" He held Ding Yu's hand and shook it twice.

Liao Bisheng sat there with a smile, looking at Ding Yu like the treasure he found, making Ding Yu feel uncomfortable all over.

Wen Li saw Wen Liming and Liao Bisheng looking at Ding Yu there as if they were on a blind date with the old man, and hurriedly said: "You two have to have dinner when you have a sudden attack. You have been hungry all morning."

Liao Bisheng giggled: "Yes, don't starve Xiaoli's partner."

The waiter served the food, and the four of them gave in to each other and started eating.

Those who were about to appear on the show in two afternoons, a cadre in a leadership position did not drink. Liao Bisheng was not polite and ordered a bottle of Baijianglong 55-degree white wine.

Wen Liming was very interested in Ding Yu's hosting style. After asking some questions, Wen Li had asked several times, and Ding Yu answered step by step.

Wen Liming and Liao came together, and it was definitely not as simple as having a meal. Where can the two brothers not eat? Ding Yu just didn't pick on it and steadily picked up food there and ate.

Liao Bisheng drank a little bit of white wine, looked at Wen Liming, and asked Ding Yu with a smile: "Ding Yu, you have seen your unique insights on radio programs, and I admire you, Uncle Wen, and I."

They all called Master Wen as uncle, and Liao deliberately narrowed the distance between Ding Yu and Wen Liming through his life.

Ding Yu put down his chopsticks and said quickly, "Teacher Liao, you are ruining me. It's just a personal idea. It's my honor to be able to implement my idea on the provincial radio station."

Wen Liming nodded secretly, a young man who was not proud of his achievements and was very humble.

"Oh? Then what do you think of the entire broadcast industry? Uncle Wen wants to hear your suggestions." Wen Liming stopped eating, took the napkin handed over by Wen Li and wiped his mouth, waiting for the following text.

Ding Yu's mind suddenly lit up. Lao Liao's favor was almost done. If he had persuaded Liao Limin this time, in exchange, he might benefit from it.

"I just told Sister Wen Li about some of my thoughts. Then I made some small talk and said in a simple way." Ding Yu took a sip of water and gave him a personal understanding of the current situation of radio. Of course, he is very familiar with the future trends. In the media industry, radio is also an important part of the media.

The social and economic exhibition did have a certain impact on the radio media at this time. Ding Yu talked about the problem of radio revenue from the decline in the number of listeners, and from the core role of radio to the difficulties in change.

Wen Liming became more and more surprised as he heard it. He ran all over the country, north, south, west and east for two years and participated in countless seminars. Ding Yu's views almost hit the key points of experts and scholars.

The problem has been found, and the solution is. Wen Liming was not satisfied with several reform plans, or he was not confident enough.

Ding Yu guessed what he thought from Wen Liming's expression.

"I'd like to ask, Uncle Wen, are you optimistic about our country's economic exhibition?"

"Of course, our country's economy will surely flourish and the market economy will become more and more prosperous. This can be seen by the eyes."

"Yes, then you can just use this as your confidence in change? If you don't say that the market economy is getting better and better, why doesn't radio go to the market?"

Wen Liming was shocked and pondered in his heart. Looking at Ding Yu, Liao Bisheng suddenly looked up at Ding Yu. The two were shocked. Someone mentioned Ding Yu's previous remarks, but according to this, isn't such a simple truth the original intention of the reform!

"I hope to hear it carefully!" Wen Liming stood up and shook hands with Ding Yu.

"There are too much content, I will briefly talk about two aspects." Ding Yu went straight to the point and accelerated his words.

"In the market economy, commodities will be produced in large quantities, and there will be sales and competition. Advertising is also one of the means of competition."

Wen Liming nodded, "Yes, we already have some programs working with advertising companies."

"The key is to use the advantages of the broadcast. The crowd is the direction of the audience's consumption, and the advantages of the broadcast are the special utilization of prices and communication means." Ding Yu further added.

"The crowd can be investigated, which is also something we urgently solve. Their consumption is not optimistic. As for the particularity, it is people who don't have time to watch TV."

"I think you are too pessimistic about your audience. Their consumption is just a different direction of demand. What are people who don't have time to watch TV?"

Wen Li frowned and thought carefully, "Because they are working or resting."

Ding Yu didn't keep it a secret anymore, "Teacher Liao, are you driving?"

"Okay, why do you ask this?" Liao Bisheng had already drunk half a pound of white wine, and his face was slightly rosy.

"Listen to the radio?"

"listen."

Wen Limin woke up like a dream and said, "Car! Yes! Why didn't I expect it?"

Ding Yu smiled and said, "Since you are optimistic about people's living standards, referring to the trend of developing countries, the increase in the number of cars is definitely an important indicator. You can't watch TV when driving, you have to listen to the radio."

"The consumption ability of people who drive or taxi ride is quite high." Wen Li thought while adding.

Ding Yu nodded, and Wen Limin rubbed his hands excitedly. When he had motivation, he would just throw his arms around, but the premise was that money was needed. Where did the money come from? TV manages advertising and needs efficiency, and of course, broadcasting is the same.

Ding Yu thought to himself, since your problem has been solved, it is time for me to be a test subject for you. As for money, it depends on my mouth.
Chapter completed!
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