As long as things are linked to Lance, all common laws will lose their effectiveness and make people unpredictable.

In just less than five months, the "Raging Road" used four waves of viral videos to easily create history, open up a new field, and make people look at the Internet again. Previously, the "Raging Road" and "Sin City" online publicity methods have won countless applause. Now the "Raging Road" is one step closer and redefines the word "propaganda" in a devastating way. If you add the car strategy at the end of last year, the "Raging Road" has completely broken the barriers to cult movies and entered the mainstream sight with great enthusiasm.

It is worth mentioning that the entire publicity process of "Rampant Road" has a budget of only three million US dollars. In comparison, "Return of Superman" and "Pirates of the Caribbean 2" whose publicity costs have exceeded 50 million are at a loss.

Of course, it is one thing for the audience to watch the excitement, and it is another thing for paying for movie tickets; it is one thing for the masses to watch and discuss, and it is another thing for the cult movie to break through the shackles and become popular culture. No one can predict the quality of the finished product of the "Rampant Road" and whether it can attract audiences.

However, "Rampant Road" released a total of three different trailers in April, showing the tip of the entire Wasteland Doomsday, which was jaw-dropping. Although people had already gained a certain understanding of Wasteland Doomsday through viral videos, they were still shocked when they saw the movie scenes in the trailer.

The first trailer released in the second week of April has reached 30 million clicks within three weeks.

If this is the case, then the publicity of "Rampant Road" can only be said to be shocking, but not epic - but the fact is that the successive release of the fourth wave of videos has gradually made the promotion of the film a classic battle at an epic level.

With the release of weekly videos, people began to wonder who will always be released next time? Do you have your own idol? Are you familiar with actors? Inadvertently, being able to appear in the "Rampage Road" viral video has become a criterion for measuring connections, status, and popularity. Many netizens began to call on their favorite actors - or actors who are famous but never appeared, hoping that they can also shoot a video of turning into a zombie.

For example, George Clooney is now embarrassing.

Regardless of whether there is a personal grudge or not, Lance cannot bring all the actors in Hollywood into the studio and shoot viral videos one by one. This is completely impossible. So, these named actors had to shoot a viral video by themselves and upload it to the oil pipe - a loop, which was formed.

More and more actors began to join, then extended to directors, screenwriters, producers, and then to journalists, film critics, and finally left the film industry. First, singers were involved, then public opinion leaders in other industries, and even teachers and students shot videos.

This event truly interprets the meaning of the word "virus" and spreads rapidly. Before the official release of "Rampant Road" in July, more than 250,000 related videos appeared on the YouTube channel, completely exposing the virus effect of zombies dancing.

No one could imagine that even Chaos Film was shocked and could not predict the development of the matter. Later, the propaganda strategy of "Rampant Road" was written into textbooks, setting off a reform frenzy in Hollywood. If the chain effect caused by the success of "City of God" and "City of Sin" was only stuck on paper, this time it was really put into practice.

So, what is the box office prospect of "Raging Road"? Can "Raging Road" become a disruptor in this summer, or will it become Lance's first Waterloo? Under the attack of a number of works, where will the premiere box office of "Raging Road" be at?

Nancy Black of the Chicago Tribune believes that "this will be an unexpected surprise this year!" Nancy stood on a supportive standpoint. She emphasized in the article that Lance's talent lies in giving the movie a unique perspective. Whether it is the script or the shot, it can always bring a new audio-visual experience. Just like a normal disaster movie like "the day after tomorrow", it also bursts out with charming charm in Lance's hands. Obviously, the same is true for the "Rampant Road"; not to mention that the movie's mass base has achieved a qualitative breakthrough in the past six months of bombing. Even if it is driven by curiosity, a large number of viewers will inevitably pour into the cinema. It is certain that the movie's premiere box office will be very good, but the subsequent box office will need to wait for the word of mouth to be released before it can be judged.

Nancy finally gave her own prediction, 85 million!

In other words, Nancy is not optimistic that the premiere data of "Rampage Road" can exceed the 100 million threshold. This is a reason, because "Rampage Road" has been divided into R-level, which is the fourth consecutive R-level movie of Lance. Everyone knows how difficult it is for R-level movies to create miracles. Currently, the box office record of R-level movies in history is maintained by "The Matrix 2", with 91 million, and "The Passion of Jesus" ranks second with 83 million.

Nancy believes that the "Raging Road" has the ability to surpass the records of "The Passion of Jesus" and creates a new record of the original R-level movie premiere, but it cannot exceed the "Matrix 2" supported by the sequel's energy. It can be seen that in the midst of the singularity, Nancy still unswervingly gave Lance support.

If the "Rampant Road" really achieved such a premiere box office result as Nancy predicted, it would be a new high for director Lance's works. So far, the premiere record of the works directed by Lance has been maintained by "the day after tomorrow", with 84 million.

More than 36 media outlets predicted the premiere box office of "Rampage Road". The Chicago Tribune data led the crowd. There were only eleven media outlets that held the same view as Nancy, but their predictions were relatively conservative. For example, the New York Times gave a prediction of 60 million, and believed that the premiere of "Rampage Road" would have a fierce battle with "Pirates of the Caribbean 2" the following week.

As many as 22 media outlets have given negative predictions, among which the San Francisco Chronicle is undoubtedly the most extreme. Brian Barlow believes that the premiere of "Rampage Road" will be less than 25 million on the weekend, becoming the biggest dud in this summer, and is likely to even set a career low for Reims. Especially the showdown between "Rampage Road" and "Pirates of the Caribbean 2", Brian firmly believes that the latter will set a new box office high in North America under the leadership of Captain Jack Sparrow, and is likely to become another 400 million-dollar work in film history.

Brian's prediction was made based on the box office trend of the "Saharan Cavalry", which is undoubtedly a heavy blow. Considering the budget of 150 million to "Raging Road", the premiere of 25 million can almost be foreseen Chaos Pictures to face losses of tens of millions or even more than 100 million.

In addition, the predictions of the Los Angeles Times and the Seattle Post are not optimistic. They generally believe that the "Rampage Road" may not be able to achieve more than 40 million in the first week and will undoubtedly lose the championship in the premiere weekend box office rankings - because the competitors are too strong.

Finally, there are three media outlets, led by the Chicago Sun. They did not directly give prediction data because the unknown factor of "Lance" is unpredictable. They believe that the "Raging Road" will follow the style of cult movies, and those who like it are fanatical and those who hate it deeply hate it. Therefore, the box office of the movie will be the same, either a big hit or a complete defeat.

"This could be a work that bursts out with 80 million energy on the premiere weekend, or it could be a work that could not exceed 10 million after the first week of screening. There is no intermediate option, just like Lance's usual style on the road to film."

It can be seen that the entire North American market is generally dissatisfied, and even supporters seem to lack confidence, which makes the Chicago Tribune's prediction stand out. It doesn't look like an objective and neutral comment, but it's more like a blind support that is crazy. Instead, it's a negative prediction that is united, and everyone is united in pulling the prediction benchmark down to below 40 million - "This is still a judgment made after considering the huge influence of the 'Raging Road' virus propaganda," the Los Angeles Times said.

It seems that all signs indicate that the "Raging Road" will become the Battle of Waterloo for Reims, and may even lead to the rising Chaos Films directly falling into a dilemma of inability to recover. This is another highlight of this summer. Can Reims continue his unbeaten record - second only to "Return of Superman", "Pirates of the Caribbean 2" squeeze on the "Raging Road", and the box office prospects of "Raging Road".

However, if you want to wait until the "Rampage Road" is released, there are still two months left. The North American market is now enthusiastically welcoming the release of "Mission Impossible 3". The drums of the summer season are officially ringing. Tom Cruise, who has become the focus of hot discussion because of the zombie videos, has once again competed in the summer season box office.

At the same time, Lance, who ended the post-production of "Rampant Road", did not have time to rest because Marvel Studios was a little anxious. Kevin Feige specially invited Lance to have a meal and vaguely expressed the meaning of "recruiting for a manuscript". They still hoped to see Lance's conception of the script as soon as possible - even if it was just a framework.

If he didn't want to miss Marvel Studios, Lance knew that he had to speed up. So, just as the competition in midsummer was in full swing, Lance devoted himself to the creation of the script, which was obviously a difficult task, a task that was several times more difficult than the post-production of the "Rampant Road".
Chapter completed!