Spring in Los Angeles always seems particularly short, and before there is time to savor it, summer has arrived around in a blink of an eye. It’s only May, and the summer heat wave is accompanied by the Pacific Ocean breeze. You can see young surfing people on Venice Beach. Modern girls on Sunset Avenue have changed into suspender hot pants. Even performing artists on Hollywood Avenue have begun to hum light summer songs... Get rid of the heavy weight and laziness of winter, and walk out of the house to enjoy the sun, the sea, the beach and the heat.

The annual summer battle is making a brilliant debut!

This year's summer season is full of stars. The "Mission Impossible 3" led by Tom Cruise kicked off the war, and the "Sea God" starring Wolfgang Peterson followed closely, and the "Da Vinci Code" starring Tom Hanks and the long-awaited "X-Men 3" will be released soon. Among them, the smallest investment scale is actually the $125 million "Da Vinci Code".

This is just a list of movies for May! The whole of North America is booming, and everyone is looking forward to the arrival of the summer season. It seems that after experiencing a brief downturn last year, this summer will be unprecedentedly lively. I wonder if there will be a new historical record - for example, the fourth film history film premiered over 100 million yuan on the weekend's box office?

At present, the box office record of film history's premiere weekend was still created by "Spider-Man" in 2002, with a $114 million US dollars, which is shocking. After that, although "Star Wars Prequel 3" in 2005 and "Shrek 2" in 2004 all swallowed 100 million box office data on the premiere weekend, none of them could break the glory of "Spider-Man", which also continued the suspense of breaking the record this year.

Judging from the list of films in this summer, there are quite a lot of waiters. May's "Sea God", June's "Return of Superman" and July's "Pirates of the Caribbean 2". These three works have the ability to ignite the entire box office market in terms of publicity, production scale, crew lineup, and expectation index. They are not only expected to be 100 million premiere box office, but also hope for 400 million North American box office. If everything goes well, there is a great opportunity for many works to explode this year, and the topic popularity has broken. In addition, May's "X-Men 3" is also a strong contender. After all, the premiere three years ago won 85 million US dollars on the premiere weekend.

Among them, the prospect of "Raging Road" is undoubtedly full of suspense.

From an objective perspective, "Crazy Max: The Furious Road" is a work with a unique style and a deviant style. The original trilogy was far away. How many loyal fans still have to put a huge question mark now. Even if all fans were retained back then, the audience base of this cult work was too weak; not to mention that the earth-shaking defeat of the "Saharan Cavalry" last year is still vivid in my mind. It is also a "Furious Road" with the desert as the background, and the prospects are really hard to see.

From a subjective perspective, the "Raging Road" is completely surrounded by six major film companies. There are obstacles in front of them, snipers are aimed at them, and minesweepers are interfering at the same time. Considering the continuous outbreak of the market in May, how much potential does the North American market still have to be explored in July, it casts a shadow on the prospects of the movie.

If you have to find a reason for the success of a movie, the Lancelot-Stralo is undoubtedly the most convincing sign. But the fact is that Lance is just a talented director. He is not a real magician. He does not have the ability to change the day. It is not easy to copy the glory of "City of Sin".

To take a step back, even if the "Raging Road" copied and pasted the box office trajectory of "Sin City", this can still be said to be a failure. Because the "Sin City" only costs 40 million, 200 million in North America and 400 million in the world are enough to make the works make a fortune, but such results are far from enough to break even for the huge "Raging Road" - although Chaos Pictures has officially adjusted the cost data of "Raging Road" and reduced from 200 million to 150 million, the huge pressure on the box office is still uncommon.

Looking at the list of Lance's works, the investment cost of only one "After Day" has exceeded 100 million US dollars. All other works are classic cases of making big profits - while "After Day" is an authentic Hollywood mainstream film, and "After Day" is completely the two extremes of magnets and North and South Poles. This means that Lance is better at leveraging the effectiveness of each link to the extreme within a limited budget, rather than "higher, faster, and farther".

It is no exaggeration to say that almost the entire critics have a dissatisfaction with the prospect of the "Raging Road", which has been the case since the project was launched. Even though "Fruit Hard Candy" became famous again as an Oscar and set a new high in Lance's career, the summer road of "Raging Road" still makes people unable to give more confidence.

However, the existence of Lance itself is an unknown factor, just as no one can predict the box office prospect of "killing with a knife" and "City of Sin", and people cannot judge the prospect of "Raging Road". Especially after the surging heat wave in April.

On April 5, Chaos Pictures took action again after nearly a month of silence. They set up a special group of "Raging Road" on the latest social network Facebook. The group first uploaded three original viral videos released in the previous two months - it is worth mentioning that the second viral video of zombie dancing has completely refreshed the history of online video sharing. It can almost be said that it was with its own strength that Youguan became the leader of the video sharing website; then a group uploaded a group of six videos, without much publicity, and quietly waited for the reaction of netizens to ferment.

As the most talked-about work since 2006, the official group of "Rampage Road" was discovered by netizens almost the first time, and six videos were also discovered. These six videos were from Tom Cruise, Cate Blanchett, Edward Norton, Reese Witherspoon, Josh Hartnett and Gisele Bundchen.

In the video, the actors appeared in their original appearance, then walked through a magical mirror, and then became the zombies in the previous three viral videos, and began to make strange moves. For example, Edward, after he transformed, he began to brush his teeth and wash his face, showing the daily life of the zombie after he "wakes up", and finally ended with making a pot of tea. It was dull and boring, but it made people completely confused-

However, later someone understood Edward's video. He was completely imitating the daily life of the British, which was equivalent to satirizing... The British were equal to zombies? After this black humor was interpreted, many people applauded.

The most responsive one was undoubtedly Kate's video. After turning into a zombie, Kate picked up the whip and began to train other zombies. Finally, he saw six zombies bowing their heads and surrendering. Kate actually turned into the zombie queen. The cold, arrogant but weird and terrifying scene put the visual impact to the greatest extent and quickly triggered the topic.

The six videos have their own different styles, especially the actors are unexpected actors. Even if Tom is mixed in, his surprise is not the most exaggerated one.

Within less than 24, the number of members of the Facebook group soared to more than 36,000, which has become the group with the largest number of people on Facebook so far. In 2006, Facebook is still in the early stage of rapid accumulation. They have not even opened member applications outside universities and high schools, but have achieved such results and are amazing.

Soon, six videos were reproduced on the oil pipe, and the click rate and topic effect rose sharply. The previous three viral video craze had just fallen back, and now it has been rekindled again. And unlike the previous publicity strategy, this time the All-Star lineup and unique interpretation method have become a hot topic in society, igniting everyone's enthusiasm for discussion. The actors' fans also began to analyze the reasons why their idols chose this performance. The discussion has become a trend of viral videos that zombies dance.

The following week, April 12th, and on Friday, Chaos Pictures released six videos again, Meryl Streep, Jack Nicholson, Sandra Brock, Robert Downey Jr., Emma Stone, and Jack Gyllenhaal. The six actors once again performed completely different images, among which Jack's zombie clown became the most attention.

At the same time, Chaos Film also released the official trailer for the first version of "Raging Road" - in the trailer, the huge car chase battle, the doomsday scene of yellow sand, and the explosion scene of flames and sandstorms flying together, bringing an unparalleled audio-visual shock. The trailer in just thirty seconds almost detonated the entire network.

This trailer alone received 8 million hits in a week - although it did not break the record set by zombies dancing, it undoubtedly created a new record for the trailer of the movie. People could not tell at this time whether the promotional effect of the Super Bowl is more direct, or the pioneering and innovative promotional methods of "Rampant Road" are more effective.

In the next two weeks, Chaos Pictures released videos of six actors every Friday, half men and half women, each group included an actor who "Rampant Road". Each video was released quickly became the focus of the topic, and its far-reaching influence could not be described in words.

As of the first week of May, "Mission Impossible 3" released a total of 24 videos, and the Facebook group members exceeded 100,000, attracting more than 20 million clicks; and the group established on the YouTube video has achieved incredible results, with a click rate of more than 300 million, breaking the historical record maintained by "Rampant Road" itself. Among them, Cate Blanchett's Zombie Queen video received 90 million clicks!
Chapter completed!