798 Hidden Gimmicks
Never underestimate the power of netizens, just like after each movie is released, the miscellaneous shots or hidden easter eggs in the movie will often be deciphered immediately in just a few days - if it is not discovered, it is not that the netizens are not strong enough, but that they are not interested in the movie enough, which is the only reason.
Since the promotion of viral videos has never been officially recognized by Chaos Pictures and Lance, even though netizens found the words "produced by Lancelot-Stralo" in the first viral video, they still did not receive attention - what if it was just a prank by netizens to attract attention? What if it was just a short video made by Lance in his spare time? What if it was just a fake easter egg deliberately set by powerful netizens?
This directly led to the fact that after the second video was released, people still did not pay enough attention to it. Some people even speculated that this was the latest promotional strategy of a certain brand, such as Morgan is about to launch a new retro sports car. The second viral video relied on people's curiosity and spread rapidly and widely. On the fourth day, when the spread volume had exceeded 1.4 million mark, some netizens finally discovered something strange.
This viral video called "Watch That Bitch/Ode Zombie" is actually a bit similar to the combination of video and games. After opening the video, it is a video that is often about twenty-four seconds. In the video, three zombies wearing studded high heels - their outfits are exactly the same as the first video, with their upper body naked and black work pants on the lower body, pale all over, and war smoke makeup, and then they... began to dance together!
The background music is Beyoncé's "crazy-in-love". The point is that they are all wearing high heels like Beyoncé, and they sing and twisting wildly. The demonic/smelling/evil dance posture is simply shocking. In just twenty-four seconds, it completely overturned the three views of countless people. While they were dumbfounded, they could not find suitable words to describe their mood.
In the past two days, the video of this zombie dancing alone had created a craze for spreading. It occupies the first place in Google's search keyword rankings, and soon left the email and became popular on various video hosting websites. Immediately on the third day, netizens discovered that the dance video was so shocking that they ignored the video dropping a dialog box. They only need to enter various action instructions in the text box, and these three zombie actors will perform corresponding performances - from crying to Michael Jackson's space dance steps, from pole dance to Indian dance, from somersault to pretending to be a lady, the variety is as numerous as the treasure house discovered by Alibaba.
In less than six hours, netizens discovered that this viral video can execute thirty-six action commands in total. If the action commands cannot be recognized, they will show a "bitcher" posture and point at the camera and curse, accusing the audience of being unsatisfied, and even ask them to make more and more excessive actions, which makes the audience in front of the computer screen so shocked that they are at a loss. What's more amazing is that even if they curse, there are six different versions, including a version that curses in Chinese.
This is like Alice entering a fairyland. Every netizen couldn't wait to start experimenting with all possible action instructions, and happily instructed the three zombies in the video to do their best. This has become the hottest event since the beginning of 2006. Not only Fox TV, but also the other three major TV stations have joined the ranks of reports. In addition, more than 20 talk show programs including "Oprah Talk Show" have joined the discussion. "Alan Show" has invited three male dancers to reenact the "man's high heels/sexual dance" on the spot, which immediately triggered the topic.
On the fourth day, a new craze began to appear in major video hosting websites: people imitate zombies dancing, not only men, but women, and children, all wearing high heels and dancing in a stiff but not charming way. However, before this craze could sweep, some netizens discovered a new strangeness:
The 37th action command.
Brad Gray sat in front of the computer, carefully read the guide posted by netizens on the Internet, and then watched the zombie dance again. Even though he had watched it more than fifty times, he still couldn't help but shake his head gently. Lance's fantasy thoughts were really crazy.
Putting aside the promotional effect of "Crazy Max 4", these two viral videos have been upside down. Before this morning, the number of email forwardings reached 500,000... This is just email forwarding. You should know that on major video hosting websites, the click rate of this video exceeded 3 million in two days, and even the song "Crazy Love" has benefited indirectly. After three years, it is incredible. Now, it depends on how Lance transforms this craze into the promotional effect of the movie.
The dance video is over, and Brad enters "Max" in the dialog box below. Yes, it is "Max" in "Mad Max 4". In fact, this has been previewed in the first viral video. Now this command finally connects the two videos intact - except for the same zombie shape.
After pressing the Enter key, the picture suddenly changed, and then I saw two people standing face to face, which were Lance and Charlize Theron. Both of them were not their usual styles, but their zombie-style clothes, and they were stained with a lot of oil. If you guessed correctly, this was the style of the two people in the movie.
Lance yelled at Charlize, "Water, I want water."
Charlize sneered, "Why? I only have the last bottle, and I won't give it to you even if you sell it."
Puchi, Brad almost spit out the water that had just been poured into his mouth. Although he expected that this video would not be too serious, the two of them were seriously funny, which was beyond his expectations.
Lance thought seriously, "What do you want?"
Charlize scratched his head and said hesitantly, "If you are willing to be my blood bag...you know, there is no water source in the surrounding area within three days' drive. I am your only hope."
Lance was silent for a moment, "So, are you making me your little white face?"
Charlize shook his head, "In the end of the world, there is no shortage of men. Don't you know that those women are all kept in captivity and I finally escaped. How could you need you to be my male spoil?" After saying that, Charlize looked at Lance up and down, his eyes turned on his crotch for a while, and then curled his lips, as if he was disgusting.
"So, aren't you worried that I'll take you back as a mother?" Lance raised an eyebrow.
But Charlize did not answer, but looked behind Lance with a look of surprise. Lance did not turn around, but waved his hand and complained loudly, just like an aunt who bargained in the traditional market, "Hey, woman, I'm talking, you're distracted, it's very rude..." But before he finished speaking, a group of zombies rushed over, and then Lance... exploded into countless pieces, and a ball of mint green smoke dissipated.
As the camera turned, Charlize ran forward, and the zombies chased her all the way toward the sunset.
The screen was black, the video ended, but the voice of the narrator appeared, and it was still Lance's familiar voice, with a hint of hoarseness in its low voice, "My name is Max. Once, I was a policeman, a road warrior who pursued justice. When the world fell and the era of wasteland came, ah..."
The last scream was so... so short, so ridiculous, so funny and out of place, as if Max was pretending to be/pinched, and then he was shot in the head. That absurd and unruly black humor made people laugh.
"Hahahaha." Brad finally didn't need to bear it anymore and burst into laughter. I have to say that this easter egg is really hilarious, especially the two images of Lance and Charlize, who are relatively serious, high-end and elegant, come to make fun of it, and the laughter will definitely double.
After finally laughing stopped, Brad wiped the wet corners of his eyes and calmed down again. Now, he finally understood Lance's intention. This hidden command not only successfully linked the viral video with "Crazy Max 4", and did not require any unnecessary publicity at all. People knew that this video was promoted in advance for the movie; and it also successfully introduced the concept of "Wasteland World". After the exploratory pleasure brought by the thirty-six instructions, people finally discovered the thirty-seven hidden commands, and subconsciously they were curious about the concept of "Wasteland World". What's more, the zombies running through the two videos also aroused people's interest. It can be imagined that people will start to take the initiative to understand the Wasteland World, which is the most clever place.
Instead of deliberately inserting advertisements, netizens took the initiative to discover and dig, and put on the stance of "You didn't find it, this is your loss, I don't care at all." There is no forced spread of news, but instead packaged it with humor, allowing netizens to naturally understand the relevant knowledge while laughing; there is no stiff internal connection, but instead connect all publicity with details. The early car publicity became the protagonist in the first viral video, and the subtitle prompt in the first video became the hidden command of the second viral video, and applied the principle of "treasure hunting game" to perfection.
In other words, netizens are willing to be "advertised".
Brad doesn't need to do market research at all, and he can predict the subsequent development trend. People's interest in "Crazy Max 4" will only increase and become higher and higher, and it is far ahead of other competitors - this is a publicity that cannot be copied or surpassed.
The truth is, as Brad expected.
Chapter completed!