After watching four consecutive times, Brad Gray finally stopped. He stopped himself from clicking the mouse finger again and clearing his thoughts again.

This video is indeed poisonous, and it makes people want to watch it several times. Not only because the film has a texture of a golden age silent drama, but also because the details in the video short film are very delicate, such as the cactus and crows in the yard, the oil leak next to the lane, the driver in every car in the car accident is a zombie with well-made makeup, and the zombie team that appeared at the end actually has subdivided characters, and for example, the line "Where is Max" has a line of small words at the bottom of the subtitles, "Produced by Lancelot-Straello"... These details can't be discovered at all if you don't pay attention to them, but you can find more surprises every time you watch, and every detail will make people applaud, which makes people want to watch it several times to find more unexpected surprises.

After watching it many times, Brad finally understood what Tarn meant. This video was obviously not a simple spam. Not only was it not, it was also a carefully planned publicity campaign. If he had not expected it to be a promotional guide for Lance's latest work, the work called "Crazy Max 4"...

Brad suddenly had a lot of thoughts in his mind. When the "Mad Max 4" was launched, almost no one was optimistic about the prospects of this work. Whether from a sensory perspective or a rational perspective, it was hard to imagine that this work could succeed in box office. Lance was even forced to lead the team to Africa, and the prospects were really bleak.

But Brad knew that no one could underestimate Lance!

Sure enough, after the filming of "Crazy Max 4", the publicity offensive was full of rules and regulations, one after another, slowly dispatching netizens enthusiastically, creating many hot topics, and actually snatched a lot of attention in the wave of awards season. The audience's expectations for this work have continued to rise from scratch, and the momentum is very high that it surpasses the popular work "Pirates of the Caribbean 2" this summer, which really surprised many people.

Now, just half of the first month of 2006, "Crazy Max 4" actually launched a second round of publicity, killing everyone off guard in such a unique way. However, Brad was a little puzzled, how should the subsequent supporting publicity be launched? Because this video does not mention the work "Crazy Max 4". If he had not watched it repeatedly, he would not have found the words "produced by Lancelot-Straello". In other words, even if it was a prank video, it would have been valid and would not have any help in the promotion of the movie.

However, no one can understand the circuit of Lance's head, right? Brad has a deep understanding of this.

Brad finally came to his senses and turned to Tarn, "Is this video very popular recently?" Tarn just read the title and understood, which means Tarn must be more familiar with the situation.

Tarn shrugged, "I'm not sure, I haven't done any investigation." After all, this was just a private email, so Tarn naturally didn't know the specific transmission situation. "But this is true between my friends. As far as I know, at least sixty people on my mailing list have watched this video, and my friends around me have already watched it." When she met her friends last night, they talked about this video, but since there was no link or information after the video, it seemed that it was just a simple funny video, Tarn didn't think much about it.

"Did you notice that this video was produced by Lance?" Brad asked curiously.

Tarn widened his eyes, "Which Lance?" Brad rolled his eyes, and Tarn suddenly realized, "Lancelot-Stralo?" After receiving a positive answer, she couldn't help but cover her mouth in surprise, obviously not expecting it at all, "Why did Lance make such a viral video?"

Brad became more and more interesting. If Lance's video was made to promote "Mad Max 4", then from Tarn's reaction, it can be seen that this is a failure. However, Tarn can only represent individuals, not common phenomena. Brad is even more curious about it, "If Barry Mayer or Robert Iger see this email..."

This is not a speculation without root causes. On his mailing list, Twentieth Century Fox, Innovative Artist Agency, and Slate Public Relations all sent this video, which also means that the video has spread widely throughout Hollywood. It is absolutely impossible for Warner Bros. and Disney to have no news of it. So, how will they deal with it? Think further, what would he do if he sat in Barry Mayer's position?

After thinking about it carefully, Brad actually found that he had no clue. On the one hand, it was because the viral video was too contagious and could not be stopped at all, especially through private emails, which was completely uncontrollable; on the other hand, it was because the hint of the topic mentioned in the video was too obscure, and many people probably didn't notice it. If he acted rashly, he might even break the window paper and make wedding dresses for Lance...

After his thoughts turned around twice, Brad did not continue to think deeply. Anyway, this was not a question he needed to worry about. All he needed to do was to wait and see. He was very sure that Lance must have a backup plan. "By the way, when did this email start to spread?" Brad remembered another thing.

"Uh, I'm not sure, I saw it last Saturday." As a secretary, Tarn obviously has not been thinking about the problem so widely.

"That was at least three days ago." Brad nodded, then sat back in front of the computer and quickly opened Javier Ulier's personal blog. Sure enough, the second blog post was the focus he was looking for.

"Viral videos are spreading rapidly like viruses, and are forming new cultural phenomena!"

As the number one blogger on the Internet, Javier's focus has always been on the entertainment industry, but the scope is becoming more and more widespread. His blog now has steadily accessed about five million every day, and it has become the first bridgehead for the dissemination of online information. However, people in the circle know that Javier rose up by relying on movies - specifically referring to the "City of God", so even if Javier's first-hand news about Lance is not the fastest, it is definitely the most accurate.

As expected, Brad found a comment on this viral video on Javier's blog, but after reading the full blog post, Brad was a little surprised because Javier did not mention Lance or "Mad Max 4" from beginning to end, and even the movie did not mention it. Javier just thought that this cultural phenomenon was quite interesting from the perspective of an onlooker and was likely to become an emerging means of publicity. That's all.

This is too abnormal.

According to the Javier blog, this viral video began to spread ten days ago. The earliest source seemed to be three to five email accounts, and then it spread quickly, from the friend of the email recipient to the friend of the friend, then to the friend of the friend of the friend, from private email to personal blogs to large video hosting websites, it spread rapidly like a virus. As of just ten days when the article was uploaded, more than 700,000 people forwarded the email, which can indeed be called a real "virus transmission."

At the end of the blog post, Javier said that the latest news showed that Fox TV mentioned this incident in a news program in the prime time of the evening, confirming that the viral email had left the personal computer screen and was entering the public. At the same time, Javier also mentioned in a curious way that someone questioned the email, believing that the email was spreading the virus through funny videos. At present, the virus lurked in everyone's computers and has not yet erupted. It was just waiting for more people to forward it before it was completely detonated. This conspiracy theory has also become a seasoning for the rapid spread of viral videos.

From beginning to end, Javier was just exploring this cultural phenomenon, as if this viral video had nothing to do with Lance. This made Brad fall into deep thought. Could this be one of Lance's strategies?

But it is undeniable that the spread of viral videos is really too terrifying. Considering that this is spread through private emails, it has been forwarded 700,000 times in just ten days, and it is not an exaggeration to describe it even if it is "shocking". It is conceivable that after Fox TV reports, the spread of emails will only get faster and faster. Now, even he has received it, and other people in Hollywood will definitely receive it one after another. Unconsciously, all of them have contributed to the promotion of "Crazy Max 4"...

Thinking of this, Brad suddenly burst into a cold sweat. Lance asked everyone to promote the movie for free without any effort. This move is really amazing. However, if the video cannot remind people of "Crazy Max 4", then the forwarding volume of 700,000 or 70 million will not be truly achieved.

What kind of abacus did Lance play?

Brad didn't wait too long. After the first viral video spread for fifteen days, the second viral video began to spread quietly. At this time, the number of forwardings of the first viral video had already reached more than one.5 million, which doubled compared to five days ago, like a snowball. In just three days, the number of forwardings exceeded one million threshold, and the publicity effect increased several times.

Brad watched the second viral video as soon as possible, but he watched the video over and over again more than twenty times... but still failed. What medicine is sold in Lance's gourd! Even though he was almost unable to hold back his curiosity, he wanted to rush to Lance and ask carefully.
Chapter completed!