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727 Fame

First, there was an internal screening of the "Vanity Fair". After the screening, many media on the West Coast reported it. The professionals' curses were like a bomb, which caused countless discussions. Later, there was a special report from the "Variety Show" magazine, which deeply analyzed the work "Fruit Hard Candy" from multiple angles and the controversy it caused, attracting countless attentions.

Before this, although Lance's crime trilogy had triggered many discussions, especially "City of Sin" that led to feedback from both the two heavens; this time, "Fruit Hard Candy" was different. Whether it was the torture of the ten-minute long shot or the in-depth discussion of the three views, they further challenged the sensitive nerves of the college's judges. Coupled with Chaos Pictures and Lance's "arrogance and aloofness", they naturally became the targets of fierce criticism by the college.

Since its preparation, "Fruit Hard Candy" has not planned to please the judges of the college, nor has it planned to make a difference in the awards ceremony. As Lance said, this is his discussion and experiment on his own artistic style, so this work can be recognized by film critics, especially the use of the lens, the use of space and the use of psychology, which plays an important role in Lance's creative style.

As for the judges of the college, how they think it is not something they need to worry about. If he wants to please the judges of the college, "collision" and "sunny little beauty" are not technically difficult, but more relying on script support and using TV series shooting techniques, the works are not only more feasible, but also not that hard to shoot.

But now, "Fruit Hard Candy" has unexpectedly entered the sight of the awards ceremony season! And it seems to have a leading momentum, which is really ridiculous.

As Michael of Variety Magazine said, "Fruit Hard Candy" angered many old scholars, but this does not mean that this is not a good work. On the contrary, the courage, innovation and wisdom shown in this work are all reminded of the "Clockwork Orange" in 1971.

Of course, the refutation of the government and hypocritical justice by "Clockwork Orange" is more profound and direct, which is unmatched by "fruit hard candy". But the latter paid tribute to the former in a sense, and in the exploration of the means of justice, one step closer and the meaningful ending sublimated the whole story, which is worthy of recognition. Moreover, the latter is very insightful and the soul-stirring performance is a highlight.

Back then, "Clockwork Orange" won four Oscar nominations, including Best Picture, Best Director, Best Adapted Screenplay, and Best Editing, but unfortunately all failed. That year, this work lost to the more mainstream and more just "French Drug Trafficking Network", which is regrettable. Now, "Fruit Hard Candy" has made a comeback, what will be the prospects for awards season?

In addition to the "Variety Show" magazine, the "New Yorker" also expressed a similar view. They believed that this work had hope to make breakthroughs in awards such as Best Picture, Best Director, Best Original Script, Best Actress, Best Supporting Actor, Best Editing, etc. The most commendable of the performance is definitely Lance's performance. "He made the performance so easy, and more importantly, so exciting." The "New Yorker" believes that this is definitely another representative work of the small literary and artistic works.

The decline of "Good night, good luck" and the rise of "Fruit Hard Candy" are like completing the handover. The pattern of the awards season has undergone earth-shaking changes unknowingly. Although at present, whether "Fruit Hard Candy" can win in the awards season and whether "Good night, good luck" can turn over, is unknown, but from the current situation, it is obvious that the fame of "Fruit Hard Candy" is exceeding the limit of an experimental movie and making rapid progress in an unknown direction.

Controversy and praise are flying together, the focus and heated discussions are accompanying, the box office market is booming, and "Fruit Hard Candy" has embarked on a completely different new path!

In the third week of preview, "Fruit Hard Candy" finally ushered in a slight explosion, expanding from seven theaters to one hundred and fifty-two theaters. In addition to continuing its own preview pace, it finally expanded the preview scope to the entire North American region. Major cities can watch this work - even if there is only one theater screening, at least the longing for veteran movie fans can finally be alleviated.

"Fruit Hard Candy" also delivered a perfect answer. The weekend box office of 5.9 million triggered a sensation in the market. The single-stage box office of 39,000 US dollars is a miracle. Even considering the crazy preview data in the previous two weeks, the third week of expansion was so big that such excellent data was still created, which completely broke everyone's guess.

What is even more commendable is that under the background of three consecutive previews, the cumulative box office of the movie actually exceeded the threshold of 10 million, and temporarily settled at 11 million. Such results are difficult to express even in any language. Just think about it, there are only 152 theaters that have been released in three consecutive previews, but they have achieved a box office of 10 million, which really makes people feel the tireless wild enthusiasm of the audience.

Considering that the production cost of "fruit hard candies" is only 900,000, this profit recovery ratio is enough to make every independent film company envious.

With its box office performance of 5.9 million on three days of weekends, "Fruit Hard Candy" ranked fifth in the North American weekend box office rankings this week, not only falling below countless glasses, but also making doubts and discussions reach a new high. As the only work in the top ten of the list that has been released in theaters less than 1,000, the weekend income of "Fruit Hard Candy" is even better than "Spring/Heart/Roding/Raying" in the second week of release - the latter is starring Uma Thurman and Meryl Streep, and is no less than "Saw 2" and "Zorro Legend" that premiered last week.

Such box office performance has encouraged the awards season boom of "Fruit Hard Candy". More and more viewers watched this movie, and the online discussions became more and more intense. However, the controversy has not only not disappeared, but has become more and more intense. People have begun to analyze this work in many aspects, from shots to lines, from characters to composition, from technical level to performance level to connotation level, all kinds of analyses are full of variety, which is dazzling.

In a trance, "Fruit Hard Candy" is even more popular than "City of Sin" and "Murder by Borrowing a Knife" when it was released, which is definitely an illusion.

It is worth mentioning that "Good Night, Good Luck" has entered its fifth week of release. Warner Bros. still expanded the screening in an orderly manner, but the effect is very bad. It was released in 600 theaters this week, but the box office on the weekend did not exceed 2 million. At present, the cumulative box office is only only 7 million, and it has just passed the production cost line.

Since this work is also a small cost and the budget is only seven million US dollars. Loss is not a problem that Warner Bros. needs to worry about - if you get the Oscar, the loss is worth it, but now it seems... the panic of a waste of money is gradually becoming a reality.

However, no one seems to be paying attention to the fate of "good night, good luck" except Warner Bros. and George Clooney.

The entire film market can clearly feel the popularity of "Fruit Hard Candy". Finally, other major theaters could not bear it anymore. Amc took the lead and talked with Chaos Pictures about the expansion of "Fruit Hard Candy". Then Chaos Pictures' distribution department reached an agreement with major theaters to gradually release the film.

"Fruit Hard Candy" insisted on previewing in 217 theaters for another week and earned 6.2 million yuan on weekend box office. In the third week of November, it finally took the pace of expansion, and announced that the movie entered the release stage with 683 theaters. In the end, "Fruit Hard Candy" handed over a single studio of $11,000, and the weekend's impressive results of $7.5 million. It proved the fact that it was still very popular after entering the release stage. The cumulative box office of the five weeks of release reached an astonishing data of $28 million!

During the production stage of "Fruit Hard Candy", countless people believed that this work would become the lowest-grossing of all Lance's works, even Lance himself thought so. But now it seems that the 60 million data of "City of God" in North America is no longer out of reach. Is a miracle going to be born again?

No one can assert whether a miracle can be born, but what is certain is that major theaters have developed great confidence in Chaos Pictures. Not only works with different styles like "City of Sin" can achieve a box office of 200 million yuan in North America, but even works like "Fruit Hard Candy" that can easily achieve a box office victory, which is definitely a money tree.

You can see that Landmark Cinema is the only cooperative theater during the preview of "Fruit Hard Candy" in the first three weeks. They not only achieved a profit of more than 7 million with this work - in addition to movie tickets, there are popcorn, Coke, cigarettes and other peripheral products. This data is equivalent to the sum of Landmark Cinema in the first quarter of this year. Unlike commercial theaters, the golden period of Art theaters is the winter season when the awards ceremony season is in full swing; at the same time, they also became a big hit on the Internet, and the discussion popularity reached an unprecedented level, becoming a free publicity channel. After the "Fruit Hard Candy" entered the release stage, Landmark Cinema still attracted a large number of movie lovers, and the subsequent chain reaction was immeasurable.

Therefore, major theaters led by Amc and Royal Entertainment have accelerated the negotiations with Chaos Pictures distribution department. This is really something James Corden did not expect.

After Lance decided to fall out with Warner Bros., the breakthrough in Chaos Film distribution department was closed. They could only argue with major theaters step by step. It seemed that "I am a legend". The convenience brought by such a large project as the "007" series disappeared overnight. But who would have thought that the "fruit hard candy" that no one expected opened the breakthrough again and became the key to the further occurrence of Chaos Film?

Is it "fruit hard candy" that creates miracles... or Lance? James feels that this issue needs to be thought about.
Chapter completed!
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