402 Disruptive Innovation
The Yahoo community once again became lively, and posts discussing the "Twelve Arhats" became the busiest irrigation area at midnight. Many netizens came up to express their opinions on the movie. Many of them began to ask, "So what about 'killing someone with a knife'?", "Isn't there another movie released tonight?", "Is Tom's movie good? Has anyone gone to the premiere?"... But these topics lack effective support and promotion, and sporadic replies were quickly submerged in the discussion of the "Twelve Arhats".
However, this hot discussion failed to trigger a chain reaction. Eight hours passed, and the discussion posts were not able to exceed 5,000. Although they were still the hottest posts in 24 hours, the topic was still lacking vitality, and it was more like a one-man show for self-entertainment; and the discussion content seemed very weak, and over and over again, they were discussing the star-studded cast lineup of the "Twelve Arhats", but there was no chemical reaction.
Despite this, the "Twelve Arhats" have attracted a lot of attention, but they always feel that there is a little catalyst missing.
Just when everyone thought that "killing someone with a knife" was about to be forgotten, the hot topics of this movie slowly heated up in another way. The first thing that was borne by Javier's personal blog.
Javier updated his latest blog at 4:19 am on December 4, "The Battle of Lancelot-Straello: A Subversive Innovation Against Tradition."
As a movie layman, although Javier has been chasing her for the past two years, she is still quite different from professionals. However, this time Javier has had a strong chemical reaction with the work "Borrowing a Knife to Kill". At the beginning of the blog post, he said, "After returning home at 12:35, my brain is still boiling, constantly replaying the clips of the movie tonight. The fragmented footage continues to flash, bringing me back to the scene of the movie and feeling this extraordinary journey. I tried to calm myself down, but failed; I tried to record it in words, but it was very difficult. I sat in front of the computer for a long time, but I couldn't write a word, because the shock brought by the movie was too real and too fierce, so that I discovered that my vocabulary was so poor for the first time."
The simplest words express his truest emotions. This method that cannot be realized in traditional media has become an advantage in blogs.
As an excellent photographer, Javier has unique ideas about the stylized lighting settings, lens application and theme exploration of films, so he wrote this unconventional film review from a unique perspective.
"There is no doubt that 'killing someone with a knife' is the boldest, most innovative and unique commercial film since entering the 21st century.
When Tom Cruise was sitting in the back seat of a taxi, the single and strong light outside the window outlined the loneliness in the huge city. The characters incorporated simple to the extreme movements, expressions and gestures into the extremely withdrawal dispatch. Almost no language is needed. The character image is displayed through the camera. Even if it is just a look, it is full of countless stories, which makes people unable to help but think of a scene in the Aki-kau Smaki movie. But the difference is that Strell combines this technique with a strong artistic film visual style with a popular and simple action type film. Strell also combines John-woo (Wu Yu/Sen) shot editing combination with the cool and strong contrast of light and dark to outline a shock that is violent enough but calm enough.
This is undoubtedly a practice of overturning the traditional Hollywood trend, but it bursts with incredible charm.
From the first second of the movie, Strello used a strong contrast between local highlights under the strong light of small angles and large areas of shadows to create a sense of illusion that is stripped of reality. The familiar scenes reveal a kind of alienated strangeness, flowing shots and slow advancement create a sense of uncertainty and anxiety. When everyone was wondering why the movie could not enter the state for a long time, in fact, everyone had long been in the world constructed by Strello.
The light changes in each shot in the movie have a profound meaning. Starting from the encounter between the two characters Cruise and Strello, the confrontation, cooperation, alienation, and entanglement between the characters can be found in the flow of the camera. The confrontation between justice and evil, the confusion of black, white and gray, is perfectly combined with the plot in the changing light and shadow. The right dialogue and appropriate blankness push the tension to the extreme.
The emergence of "killing with a knife" is undoubtedly a transformation that has gradually reached a dead end in the visual style of genre films over the past twenty years: it inherits the violent collision of John Wu, Quentin Tarantino, but adds the delicate ray shaping and aesthetic choices that can only be seen in artistic films. The last drag racing scene in the movie does not have any panoramic view outside the car, all of which are subjective shots and close-ups inside the car, but creates the most explosive drag racing scenes since the 21st century.
It uses special scene scheduling methods to simplify, refine, deepen and stylize the actors' performances, changing the outline of the characters' inner routines in the genre movies. It not only captures the moment of the performance, but also brings the charming charm of methodology to the extreme. In the movie, Cruz and Strello's three in-car dialogues, relying only on the collision of expressions and lines, but outlines the fascinating plot tension and the chaotic explosion-like thought storm.
It boldly broke the way of using lights, abandoned the crucial "reality" of criminal commercial films, and used wild light to shape the picture texture, lens combination method and a concise but extremely present sound effect, bringing the audience away from reality from ******* and entering a chaotic space between illusion and reality. Especially the picture of a taxi driving on the main road in Los Angeles burst into a magnificent and magnificent wandering in the universe, and transforming the movie scene into oil painting art.
It can be clearly felt that the film is slow and slow motion scheduling and fast editing throughout the entire process, completely disrupting the original rhythm of the film, but creating an incredible chemical reaction, allowing the adrenaline explosion to continue - retaining the most charming part of the commercial film - it seems that there is no orgasm throughout the whole process, but the exciting tension continues to the last moment, and the abrupt ending effect is even more jaw-dropping.
There is no doubt that ‘Killing with a knife’ is a more mature and excellent work, which gives a glimpse of Strello’s ambition to highly combine business and art.”
Praise, or praise! Javier did not use any direct praise, but expressed his respect in the most admiration and the most detailed way. At the end of the blog post, he wrote:
"This is a work that requires patience and concentration to appreciate. It is not because it is too difficult to understand, but because Strello packaged a complex and profound theme under a simple and straightforward shell. After the movie is over, the brainstorm caused is the most successful place for the movie. It has been four hours since the movie ended, but my thoughts have not settled down. I can only record the shock and reflections I watched as an audience and a photographer, but I cannot record the shock and reflection that this movie brings to me.
Tonight, I will walk into the cinema for the second time and quietly enjoy this work."
When this blog post was published, it was a quiet moment. At four o'clock in the morning, almost everyone fell asleep. Even the party animals fell into a coma due to alcohol. As long as a few game enthusiasts were still struggling on the Internet, this seriously affected the click rate of the blog post.
In the first hour, the click rate was only 380.
However, with the arrival of the rising sun, people slowly woke up, and the number of visits to the Javier blog began to slowly climb. At 8 o'clock, the click rate had exceeded 5,000. At the same time, the Yahoo community's discussion on the "Twelve Arhats" seemed to have entered the hottest moment. In the blink of an eye, it exceeded 600,000, but no more and more people joined in it. On the contrary, after the click rate of this discussion post increased, the reply rate was declining, which was in contrast to the Javier blog.
At 10 o'clock, the blog written by Javier had attracted 20,000 clicks, and the number of reply was about to exceed 1,000. After that, it was unstoppable. As of 11:30 pm on December 3, the blog post click rate reached a strong 300,000, and the number of reply exceeded 20,000, which once again led the Internet craze.
From the data point of view, the discussion post of the Yahoo community's "Twelve Arhats" ended with Javier's blog about "Killing with a knife", but the effect was reversed - Fox TV's entertainment news recruited Javier's blog and reported on "Killing with a knife". At the same time, the "New York Times" also chose to publish this review in the newspaper - Javier did not know as a professional film critic, but as a power blogger, and will be released tomorrow.
Javier's praise for "killing with a knife" is not only very praiseworthy, but also highly praised. This can be seen from the free visit of the premiere; and what is surprising is that Roger Ebert, who left early, also praised the movie. The heavyweight critic immediately published his own film review on the Internet, directly pushing "killing with a knife" to a new level.
Such a pattern is really something people did not expect. With more than 600,000 clicks, the "Twelve Arhats" were unable to trigger the topic; instead, relying solely on the two power bloggers, Javier and Roger, to guide the topic, "killing people by borrowing a knife", quietly became the core focus!
Chapter completed!