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401 Midnight Strategy

ticking, ticking.¤

The hour hand passed the last scale, and from December 2 to December 3, Los Angeles, which had been bustling all night, finally became quiet. The streets of the city seemed to gradually enter a state of sleep, and the noise slowly settled down; but in fact, the carnival night had just begun, and it was still far from the real "quietness".

George Clooney stood at the door and stood quietly for a while. He did not rush to move his footsteps, but relaxed his shoulders. The tense tonight could finally be slowed down a little. However, George knew that this was just the beginning, so in just a few seconds, his spine straightened again, returned to his usual posture, and turned around to open the door.

When he opened the door, a heat came to his face. Brad Pitt, Matt Damon, Catherine Zeta Jones, Ryan Cavalug and others all stood up, holding a glass of champagne in their hands, and turned their heads in one go. In an instant, all eyes fell on George.

Producer Jerry Wintraub walked up, holding a glass of champagne in each hand, and handed the glass in his right hand to George. George took the champagne, but the smile on his lips was helpless, "You know, it's not time for a celebration banquet yet, right?"

"At least the premiere tonight was a big success." Jerry said, turning his head. The actors led by Brad all raised the champagne in their hands, and their faces were filled with similar joy. But when they turned around, George's slightly frown still did not let go.

Barry Meyer, who was standing on the side, chuckled, "There is such a tense mind that it always needs a moment of relaxation, right?"

After the bosses spoke, George had no need to insist. He raised the champagne in his right hand and said loudly, "For the box office." Others also raised the champagne glasses and said in unison, "For the box office!" Then he burst into laughter, handed the champagne to his mouth, enjoying the ease of the night.

George thought for a while and walked towards Barry, "Is everything going well tonight?" George was asking, media feedback and the audience's feelings.

Barry laughed, "George, this is not like you for such a lack of confidence."

George was unwilling to admit that after witnessing "Troy" defeat in the face of "the day after tomorrow", his vigilance against Lance increased to a higher level. However, Barry said it also makes sense. He seemed too sensitive, so he elegantly outlined the corner of his mouth, "I am just thinking about the possibility of shooting a trilogy." The subtext is: So the box office of "Twelve Arhats" cannot be too bad.

Barry took a sip of champagne, "Don't worry, everything is arranged, this is no stranger to us. For a commercial film, we know what the audience wants."

For Hollywood commercial films, reputation is important, but it has never been a key factor in determining the outcome. For example, the dark horse "the day after tomorrow" in the summer season is like this. The mixed reputation of the media has not affected the box office's rapid progress. The reason why the "Twelve Arhats" chose to be released during the holiday season is to target the family market. The star-studded party is the biggest selling point. Compared with the reputation of the media, the strong cast has made them invincible. Therefore, next, Warner Bros. only needs to send a powerful star lineup to bombard the series in turn during the publicity period, which is enough.

"However, we won't take it lightly." Barry is an old fox, a cunning fox. This time the confrontation between the "Twelve Arhats" and "killing with a knife" was hyped so much that he could not do anything without preparation. "I just asked several major media. Although the overall quality is not as good as the previous work, the entertainment is still affirmed. Therefore, our next publicity focus will avoid the quality, cater to the holiday atmosphere, and further amplify the entertainment. This is no problem." Blur the focus, shift the focus, and increase the focus, which is the usual method of publicity.

"I have arranged the promotion just now. Now we will arrange some netizens to make positive comments on the movies on the Internet, and focus on entertainment." Although Barry did not say in detail, his confidence in every move was unquestionable. He looked at George and smiled, "Times have changed, and we need to change, right? Thanks to Lancelot. I remember that you and him are very good friends, and maybe we can get together next time."

Barry is the CEO of Warner Bros., the old fox who is more interested in interests. For him, he has no absolute enemies or absolute friends. He is willing to tell George about his subsequent publicity plan because George has enough weight and enough value; similarly, he wants to make friends with Lance, which means he does not intend to put all his chips on Diorama.

George showed a gentlemanly smile, and his inner fluctuations were completely calm. "Of course there is no problem. Lance will definitely be very happy." But then the topic changed, "Do we need to cooperate with the Internet publicity?"

Standing not far away, Tucker patted Jason on the shoulder. Jason took his eyes off George and Barry, turned to look at Tucker, and then saw the big smiling face, "Don't worry, Barry has already planned it, and now the publicity has begun. Tonight's premiere is so successful again. We just need to wait to receive the fruits of victory, which is enough."

Jason opened his mouth, but stopped talking, turned to look at Ryan who was talking to Brad. Tucker shook his head, "Jason, we need to have confidence in ourselves, confidence is very important! You are here tonight's lively, don't you feel it? Moreover, the 'Rwanda Hotel' is in good momentum now, what does this mean? It shows that you have outstanding vision and our strategy is correct."

The "Rwanda Hotel" produced by Diorama Film has been ambition to produce recently, and has received many praises. Thanks to its advantages in the theme, it has gained countless attention. During the awards season, the "Rwanda Hotel" has become one of the popular ones.

Thinking of this, Jason temporarily put down his inner worries, picked up the champagne glass, and clashed with Tucker, with a rare smile on his face.

At the same time, the Los Angeles Theatre was very deserted. Not only did the reporters and audience leave almost, but even the crew members were almost exposed.

"Lance." Ian's voice came over. Lance raised his head and saw Ian raise his hand to signal, then protect Kate, and the two of them slowly left the theater. "It seems that they are going very smoothly." Brad Gray's voice came from his ears. Lance turned his head but did not intend to answer, "So, what's the matter with me?" Brad saw that Lance was unwilling to say more, so he changed the subject.

"I just heard Percy talk about online publicity. It's better not to start tonight and wait until next week." Lance did not say nonsense and directly cut into the topic. Brad showed a surprised expression, but did not rush to speak. Sure enough, Lance continued, "The Internet was originally an emerging media, but it is still unfamiliar to the audience. They would not finish watching the movie, and they thought of expressing their opinions on the Internet at the first time. If the Internet publicity was too strong tonight, it would be like a fake."

The "online propaganda" discussed by Lance and Brad is actually the re-use of the old tricks that incited the confrontation between the "Twelve Arhats" and "killing with a knife", which made some netizens post comments praising or opposing the movie on the Internet, and the heat of the discussion in the movie continued to heat up. However, the promotion of the movie is different from before, so Lance had what he said just now.

"But the media can't see it." Brad retorted that if Lance hadn't mentioned it, he wouldn't have thought of this at all. "And, even if it is seen through, then so what, it can become one of the topics of hype."

"Did you forget? We have a longer-term plan for 'killing with a knife', and negative news is something we absolutely don't want to see." Lance's simple sentence calmed Brad's overheated brain, "And I'm not saying that I don't want online publicity, but adjust the pace. Tonight and the next weekend, some online media can release related news and hype the heat of the discussion. It doesn't matter whether the positive or negative ones are. Then cooperate with our publicity next week and carry out further promotion, so that the quality of the movie will determine the outcome."

Brad thought about it carefully and immediately understood what Lance meant. If "killing someone with a knife" was just a commercial movie, then his original publicity plan would not be problematic, but obviously their plans were not only that, the awards ceremony season is in full swing now, and a little mistake could lead to the failure of the college's public relations. They cannot do the plan that the "Twelve Arhats" can implement, and they must be cautious.

"You can see that you are full of confidence." This is a certain sentence. Brad can feel the strong confidence in Reims, "Let the quality of the film determine the outcome." This sentence is not just confidence, but even arrogant.

Lance pulled the corners of his mouth, but smiled silently.

"I understand, I will arrange it." Brad seemed to have become accustomed to the rhythm of Lance's conversation, so he followed up the words behind him.

Just after midnight, the second wave of "Twelve Arhats" and "Killing with Borrowing a Knife" has begun. Obviously, this holiday showdown is far more exciting than expected. The battlefield once again started from the Yahoo community, but unexpectedly, the focus of discussion among netizens has always revolved around "Twelve Arhats", but there was no trace of "Killing with Borrowing a Knife", as if only one movie was premiered tonight.

The noisy scene was not weakened because it was a one-man show. The hot discussion spread from the early hours of the morning to dawn. Just when everyone thought "killing someone with a knife" was about to be forgotten, the movie snatched all attention in another way.
Chapter completed!
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