236 Overseas Markets
The North American weekend box office rankings in the third week of May were released in a hot spot. "Monster Shrek 2" dominated the world and won the championship; "The Day After Day" was strong and ranked second; "Troy" plummeted and fell to third place.`
Compared to the shock of the list, what is even more eye-catching is that the confrontation between "the day after tomorrow" and "Troy" has already been decided. The former has accumulated a box office of more than 200 million yuan, while the latter is still struggling under 100 million yuan. The clear winning situation has left many media speechless, and even the glittering lotus can no longer make any more excuses.
A crushing defeat, an avalanche-like defeat, a crushing defeat in the army, "Troy" was like the destruction of Troy in ancient Greek mythology, and ushered in a crushing defeat without any room for maneuver.
In the next period of time, the North American film market was extremely lively. Works such as "Van Helsing", "Harry Potter and the Prisoner of Azkaban", "Spider-Man 2" will be released, and the competition is hotter than the other. Under such a fierce impact, whether the "day acquired" can exceed 300 million and whether the box office of "Troy" can exceed 130 million again has become the main focus of people's attention.
In the absence of suspense in the North American market, the battlefield between "After Day" and "Troy" extended to the overseas market, and this battle between enemies officially entered a life-and-death duel. However, the overseas market is obviously much more complicated than that of North America.
Although "the day after tomorrow" is widely called a dark horse, in fact, the box office explosion of this work is traceable. "City of God" has opened up Lance's recognition. Dennis Quaid is the backbone actor in North America. Jack Gyllenhaal and Jessica Alba are quite well-known in the United States. All of this laid the foundation for the film's achievements. The quality of the work itself has withstood the test. Additional links such as the topic of greenhouse effect, the level bowl effect, and the popularity of the topic of "Take them home" that began in September last year have won enough space for the movie's box office boom.
In the end, with the concerted promotion of the eight major film companies, the film completed an impossible task!
However, in the overseas market, all the advantages of "the day after tomorrow" will disappear. All names such as Lance, Dennis, Jack, Jessica, etc. are ignorant of all overseas countries and regions. Even though Lance won the Best Foreign Language Film Award at the Oscar and has a certain popularity in South America, it can be said that it is a drop in the bucket in the huge overseas market. It is not enough to watch it at all. Even if "City of God" has won more than 80 million US dollars in the overseas market, it is difficult for people to associate a Portuguese film with an American director, and its influence is indeed greatly hindered.
The media has always criticized the "cass lacks starlight", which makes the movie's overseas box office appeal infinitely close to zero. Even a series of publicity activities carried out in North America "the day after tomorrow" are only limited to the United States. There is no response from the overseas market at all.
The only bargaining chip for "the day after tomorrow" is that as a commercial popcorn movie, disaster-type films can always receive good feedback in overseas markets. What's more, the film also includes important international markets such as the United Kingdom, China, and Germany into the territory, and the publicity carried out in various countries is twice the result with half the effort. This is also one of the reasons why Reims' idea was strongly supported by Mark Gordon when writing the script. The considerations of the international market have been taken into consideration during the preparation stage, especially disaster films like "the day after tomorrow" that swept the entire northern hemisphere. Even countries in the southern hemisphere such as Mexico, Egypt, and Australia also have related shots in the movies.
The only publicity that "the day after tomorrow" so far is the global synchronous screening ceremony from "Troy". This situation is really ridiculous.
Relatively speaking, the advantages of "Troy" are very obvious. From Brad Pitt to Orlando Bloom, from Diane Kruger to Wolfgang Peterson, every name has a strong appeal. In particular, Diane and Wolfgang are Germans themselves and have already occupied a natural advantage in Europe. With the popularity of the "Lord of the Rings" series in Asia, Orlando's appeal will definitely not be inferior to Brad, who has worked hard for more than ten years.`
In addition, the "Hollywood commercial blockbuster" advantage that "the day after tomorrow" has, "Troy" is naturally not inferior. This type of popcorn movie of audio-visual feast type can always achieve particularly excellent box office in Asia. The high cost of "Troy" invested in the shooting stage. At this moment, it can show its power.
In short, in the competition in overseas markets, the advantages of "Troy" will be further magnified, and the disadvantages of "acquired" will be further magnified. The more obvious the gap between the two becomes, the more difficult it will be for the "acquired" to achieve the dark horse miracle. This is also the fundamental reason why Warner Bros. has never been confused, and it is also the source of confidence for Ryan and others.
Soon, the advantages of "Troy" emerged.
In the second week of May, "Troy" was the first to be screened in 28 countries and regions around the world; and "the day after tomorrow" was launched in the North American market in the first week of May, but it was not officially released in the second week of May, and there were only 24 countries and regions. This means that the advantage of "the day after tomorrow" was gone one week ahead of schedule, and it was forced to fight with "Troy" in the same week, and the fierce competition level was further improved.
When the North American box office market was above the North American box office market, the "day acquired" showed the momentum of tug of war, overwhelming "Troy" and achieved an incredible box office victory; but in the overseas market, the "Troy" relied on the star-studded cast to show its inviolable and powerful appeal.
"Troy" made a brilliant debut in major markets such as Germany, Finland, Spain, Australia, Mexico, the United Kingdom, Turkey, and Thailand. The crew led by Wolfgang and Diane arrived in Germany to promote it, leaving behind figures in Berlin, Cologne, Munich and other places, which was the focus of attention.
Sure enough, thanks to the German team of the crew, "Troy" won the kingly treatment on the German land and achieved incredibly outstanding results. With limited screenings, it actually achieved box office data of up to 14 million US dollars, and also ignited the enthusiasm of the German media. For a time, Brad's handsome and charming smile and Diana and his proud pride can be seen in German newspapers of all sizes.
Driven by the German box office, "Troy" achieved an outstanding overseas box office of 54 million. This box office data even surpassed the box office data in North America, injecting a shot of a heart-warming shot into Warner Bros., and then pushed the crew to abandon the North American market and launch global publicity.
Just when everyone thought "Troy" would win easily, the "day after tomorrow" once again showed the quality of a dark horse. Major markets such as Germany, Britain, Mexico, Spain, Australia, and France have exploded incredible potential, announcing to people that the success of the North American market is not accidental.
Especially the German market is the most interesting. Although "Troy" and "The Day After" were released at the same time, and both were limited screenings, the two fought fiercely for the box office, but "The Day After" did not show any weakness to hand over the weekend box office of $13 million, only lagging behind the competitor's slight gap of less than one million US dollars - more importantly, compared with the vigorous publicity situation of the "Troy" crew, "The Day After" has not yet launched publicity, and such results are more excellent.
Winning and losing can be reflected through numbers, but this time, the victory and defeat deep in people's hearts have written different answers.
In addition, as expected results show, the "the day after tomorrow" ushered in a box office explosion in Mexico. The movie's ridicule of the border relations between Mexico and the United States obviously won the favor of this land, and it delivered a record record of 9 million US dollars on the weekend - surpassing the 8 million box office record achieved by "Spider-Man" the previous year, which attracted a lot of exclamations.
In the end, the "day after tomorrow" achieved a weekend box office of 52 million US dollars with the concerted efforts of twenty-four overseas markets.
In the second week of May, "Troy" successfully won the championship and "the day after tomorrow" ranked second. But the problem is that there are four different screening areas, and the international publicity of "Troy" has already begun, but the box office gap is only less than two million.
This result is really ridiculous. Although "Troy" won the championship as expected, and relied on the two million advantages of the overseas market, in the global box office market competition in the second week of May, "Troy" also reversed the "day acquired" and won the championship bravely, making Warner Brothers straighten his back; the problem is that in the face of such a result, there is nothing to celebrate with Warner Brothers, but he just expressed his congratulations on the official news, that's all.
After experiencing the weekly competition in overseas markets, people formally determined the status of a strong man as "acquired". Even a dark horse is a dark horse with the strength of a dark horse.
In the third week of May, the world's box office was not as closely followed by "Troy" and "The Monster Shrek 2" because "The Monster Shrek 2" is an animation with strong American local characteristics, so the global box office was not as closely followed, so the main players in the overseas market this week are still "Troy" and "The Day Afternoon".
Although people have expected the fierce competition in the last week and the contrasting performance of the North American market, the result has still made everyone fall below their glasses.
"Troy" also ushered in a slight explosion in 29 countries and regions. The box office data of 70 million US dollars is far superior to North America's performance, but... "Troy" lost the championship battle again, because "the day after tomorrow" was released in 28 countries and regions around the world, achieving a weekend box office of 82 million US dollars. After the North American box office rankings, "the day after tomorrow" successfully topped the global box office and completed a double kill against "Troy"!
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Chapter completed!