When the weekend box office rankings of the first week of May were announced, people were in an uproar, and the outstanding performance of 84 million "the day after tomorrow" triggered the enthusiasm of the May summer season; when the box office competition in the second week of May ended, people were in shock, and the "the day after tomorrow" defeated the arrogant "Troy" and achieved box office success. The two works jointly contributed over 90 million box offices to further explore the potential of the May summer season; when the North American weekend box office rankings of the third week of May were announced, it is no exaggeration to say that it is definitely the focus of everyone!

On the one hand, "Monster Shrek 2" is coming strongly. This work was released on Wednesday. After two days of screenings on Wednesday and Thursday, it was 4,200 theaters on Friday, with a single-day box office of $28.3 million. This not only achieved success two weeks ago, but also achieved two days ahead of schedule. This is even more incredible. "There is no doubt that "Monster Shrek 2" will create an even more incredible screening data, which is full of expectations.

On the one hand, there is the battle between "Troy" and "the day after tomorrow". Facing the squeeze of "Monster Shrek 2", the box office decline of the two works has ignited countless suspense. Among them, the second week decline of "Troy" will determine whether the cumulative box office of this work in North America can retain the hope of exceeding 150 million; and the third week decline of "the day after tomorrow" will determine whether the work can challenge the 300 million natural barrier. Of course, the competition between these two works can also be said to be exciting.

In the end, the box office trend of this week finally did not disappoint the media. The North American weekend box office rankings in the 2oo4 summer season were finally normal; after film professionals were slapped in the face for two consecutive weeks, their predictions finally returned to normal track and regained their prestige!

Amid the cheers of the crowd, "Monster Shrek 2" lived up to expectations and won a box office of $108 million in three days on the weekend. He bravely became the second work after "Spider-Man" to break the threshold of 100 million on the weekend, completing the unfinished career of "Troy", and truly detonating the 2oo4-year summer season, which also allowed the hearts of major Hollywood film companies to return to their chests.`

More importantly, this result was created when it was released early on Wednesday and Thursday. The box office of "Monster Shrek 2" on Friday was as high as 128 million US dollars, which hit the record of the fifth part of North American film history with a box office of over 400 million, which can be put on the agenda.

Such performance made the entire box office market happy, coupled with the market potential in the first two weeks. Hollywood's concerns have truly disappeared, which also declares that the summer season officially ends in May, and all film companies will inevitably make profits from the chain effect of the summer season. This is a grand event of group carnival.

The "Monster Shrek 2" lived up to expectations and triggered heated discussions in the media, and almost all of North America was celebrating this victory. Especially the film's media rating reached 75 points, which can definitely be called a well-known and popular one. It truly vividly interprets the model of what a "perfect sequel" is. This also makes the production company DreamWorks gain a firm foothold, especially in the field of animation, which has formed a striking momentum with Disney and Pixar.

However, the victory of "Monster Shrek 2" is a bad news for competitors at the same time. Its box office driving ability of 128 million yuan per week accounts for almost half of the energy of the entire market, which also means that the remaining half of the market has more monks and less porridge. Especially for the "Troy" crew, the situation is even more sinister when the reputation is unfavorable.

With the advancement of release time, the ratings of the two works "Troy" and "After Day" both dropped, but the former's decline was obviously more obvious. On the contrary, the ratings of "After Day" on ImDB fell to 6:8, but the number of commenters caught up. The anti-Troy" performance was achieved, especially the number of recommended people on Rotten Tomatoes showed a sharp increase.

For "Troy", this is like a dilemma of death bell ringing, with wolves in front and tigers in the back. There is almost no room for survival. It is hard to imagine that the invincible giant during the publicity period is now curled up in the corner like a lost dog, shaking and surviving.

Obviously, "the day after tomorrow" is an excellent opportunity to continue to put pressure on "Troy". Although "Monster Shrek 2" seized half of the situation, "the day after tomorrow" relied on the powerful audience return craze. The second consecutive week of shocking declines was only 40%, which not only means that the movie once again delivered an amazing weekend box office result, and it is not at all inferior in terms of market share; it also means that the hope of "the day after tomorrow" hitting the 300 million heavenly barrier is still retained! This makes the 20th Century Fox unhappy!

As of May 2014, in North America's long history, only 18 movies had a box office of over $300 million, and fifty-four movies successfully crossed the threshold of 200 million. Therefore, in the North American box office market, 100 million box office is still the lowest standard for measuring the success of commercial movies, while 200 million US dollars is the standard line for getting rid of the average level and entering the outstanding level. Works that can exceed $300 million can all be called a huge success.

Of course, with the rising investment costs of movies, box office expectations are also rising. "Spider-Man 2", which will be released in the last week of June, has a book cost of up to $200 million, which also means that even if the movie has achieved a North American box office of 300 million, Sony Pictures still cannot make Sony Pictures profitable. They must rely on the overseas box office of their works to achieve their profit goals.

However, the 300 million box office in the North American market is still an unquestionable sign of success. Even considering the sky-high cost figure, 300 million is the highest standard for measuring the North American box office market. After all, there are only five works with a 400 million box office, which is really too rare.

Because this is the potential of the North American box office market, and this is also the reason why most film companies should keep their budgets below 200 million as much as possible under the background of rising costs. By this standard, it will become extremely difficult to achieve profits. At the same time, this is the reason why actors' pay experienced a leap in the 1990s and became obsessed with it after entering the "20 million club" - 300 million box office is the current limit, and cost control is imperative.

Now, the "day after tomorrow" has achieved a weekend box office of 29 million US dollars with a drop of 40%, and the cumulative box office of three weeks has reached 215 million US dollars in one fell swoop, and 300 million officially entered the range. This also means that the "day after tomorrow" is not optimistic about it, and it is very likely that the 19th work in North American film history with a box office of over 300 million yuan. This is of course the best news for 20th Century Fox.

Three weeks ago, people were still worried about whether the "day after tomorrow" would lose money; three weeks later, the "day after tomorrow" already had the capital to hit the box office of 300 million, and things changed so quickly that people had no time to react.

Relying on such outstanding performance, "The Day After" has made great strides on the road to creating history. In the history of North American disaster films, "Titanic" ranked high in North America with a box office of 600 million US dollars, while "Dai" released in 1996 followed closely with a box office of 306 million US dollars, which is currently the only two works with a box office of over 300 million US dollars. At present, the box office data of "The Day After" is only behind "Titanic", "The Day After" and "Tornado", ranking fourth in the film history of disaster films. However, the box office data of "The Day After" is only less than 20 million left, and it will successfully enter the top three film history next week.

Once the threshold of 300 million is exceeded, the "day after tomorrow" is likely to become a disaster movie that is less than one person and more than ten thousand people.

The strength of the box office market "the day after tomorrow" has not weakened at all. It seems that there is not much influence from "Monster Shrek 2" and continues to put pressure on "Troy" at a high level. This time it is reasonable: from the media comprehensive evaluation to the theater scores, from imdb to Rotten Tomato Network, all the feedback information indicates the possibility of this day-

"Troy" is likely to continue losing this week's duel after losing last week's duel.

This is true. Faced with the strong oppression of "Monster Shrek 2" and "After acquired", Troy's box office plummeted by 50% the next week. Although this result is still within 60%, it cannot be considered an accident, at least it did not collapse completely; but for Warner Bros., this is an ultimatum that cannot be worse, because it must be considered that the bad box office of the movie week is, the decline in the next week must be controlled within 40% to retain the hope of impacting 150 million, but now it has plummeted by 50 percentage points, which also means that the last fantasy bubble has been exposed, and even the goal of 130 million has become precarious.

With such a tragic decline, "Troy" only earned 23.5 million US dollars the next week, and the accumulated box office in two weeks was 80 million. It should not be a big problem to break through 100 million US dollars, but for works with a book cost of 175 million US dollars, the loss of box office in North America is already doomed. From the vigorous release to the vigorous failure, it only takes one day to destroy Troy.

The two-week competition between "Troy" and "the day after tomorrow" officially ended, but no one expected that it would end so quickly, and it was "Troy" who lost the duel, but it was still defeated in an extremely tragic way.

When the "acquired day" hit the 300 million heavenly barrier like a high train, "Troy" was still struggling under the 100 million horizontal line, and the long-lasting momentum of the "acquired day" suppressed the opponent without any power to fight back. Such a huge gap brought the showdown to an end in an extremely empty way.

Now, people are not concerned about the North American box office competition of the two works, but where will the final box office of the two works be? At the same time, how will the overseas box office performance of the two works be? Obviously, from the performance of the North American market, "the day after tomorrow" has an absolute advantage, so what about overseas?

ps: The second update today, the last day of March, I beg for monthly ticket support!
Chapter completed!