In the first week of May 2014, the summer season opened the curtain one month ahead of schedule. The day after tomorrow, the "day after tomorrow" made a brilliant debut with an amazing 84 million weekend box office data, successfully setting off the first shot of the new summer season, bringing everyone a huge surprise.`

However, the "day after tomorrow" will be facing the violent impact of "Troy". When everyone started to discuss that the box office data of the next week of "day after tomorrow" could be controlled within 60%, or even within 55%, to ensure the outstanding results of subsequent box office, the "day after tomorrow" delivered a surprising decline of 43%, which made the American media collectively take a breath and then silently.

The so-called box office decline, as the name suggests, is the extent to which the box office declines. In other words, it is actually the endurance of the movie's subsequent box office. Generally speaking, the lower the box office decline in the next week and the third week, the higher the limit that the movie can reach.

The box office declines of different types of movies are different. For example, the box office decline of horror movies will generally be higher than 60%, for example, the box office decline of works with a box office of over 100 million on weekends will inevitably be higher in the next week, and for example, works with excellent reputation will definitely decline even better in the next week.

There are many factors that affect box office declines, such as screening data, schedule issues, works that competed in the same period, word of mouth, publicity strategies or news events, scale of expansion and reduction, and so on. Of course, what is mentioned here is a large-scale release of movies, rather than preview works like "City of God", which previews to expanded works, and the box office trend curve is a different look.

However, generally speaking, the decline of the next week for works with a box office of over 80 million can be controlled within 60%, which is an acceptable result; overall, the decline of the box office of commercial movies is considered very outstanding; if the decline of the next week can be controlled at 30%, or even below 20%, this is extremely rare for any work.

Works like "The Day After Day" or "Troy" had a drop in the next week by less than 55%.8 novels could make the film company feel relieved. However, the result made everyone exclaim: "The Day After Day After Day" only dropped by 43% and handed over the next week's weekend box office data, and its excellent performance once again caused an uproar in North America.

What's even more terrifying is that the day after tomorrow was the "Troy" that created such a great achievement, and such a pattern really made a group of experts exclaim that they "can't understand".

Under the gaze of attention and expectations, the "Troy" made a brilliant debut suffered a waterloo, only gaining 47 million weekend data, not only ushering in an avalanche-like defeat, but also lost the summer weekend champion, witnessing the "day after tomorrow" winning the championship again. The gap of only 900,000 US dollars was as weak as if it only took a small step to cross it, but it caused a huge difference, one champion, one runner-up, one heaven, and one hell.

In the second week of May 2014, the North American weekend box office rankings champion, "the day after tomorrow"!

Just one day ago, after witnessing the box office on Friday and Saturday. If someone said that the "day after tomorrow" will surpass "Troy" to achieve the box office championship again, everyone will probably be the "crazy" eye. Even Warner Bros. itself, when the box office on Friday and Saturday is far lower than expected, would never believe that the championship will fall; even the 20th Century Fox itself, under the premise that the box office performance of the next week is far higher than expected, would not have deludedly believed that it could complete the championship again...

A lean camel is bigger than a horse. In any case, the powerful momentum of "Troy" is enough to ensure a weekly championship - although it does not have any substantial effect, at least in terms of publicity strategy. "Winning the weekend box office championship" sounds more moving and looks more decent. As for the advantages and disadvantages of box office data, it is a problem that Warner Bros. itself needs to worry about.

Top media such as the Los Angeles Times and the New York Times are all ready to report. News titles such as "a box office defeat but still won the championship", "a low-level weekend box office data to win the North American championship", "far below expectations, barely winning the championship in the bloody battle" have been planned.

But now, the overall plan has been disrupted, and major media have to change their reports in exclamation and confusion.

"'The day after tomorrow' showed a surprising box office decline and achieved an incredible championship again!"

"The dark horse's posture is dark and the day after tomorrow will defeat Troy successfully defend the title!"

"'Troy' fell into the abyss of reputation, and the box office was in a slump, losing the weekend box office champion."

"The 'day acquired' has completed the impossible task and achieved two consecutive championships without any dispute with the wonderful performance of the next week."

"The Lancelot-Stralo miracle appears again, and the Doomsday Storm overturns the Trojan horse led by Brad Pitt."

"The box office battle in the second week of May, the 'the day after tomorrow' reached the top, and the 'Troy' fell tragically."

"The incredible box office victory, the 'the day after tomorrow' once again made expectations, showing the kingly demeanor."

"Achilles' heel, Brad's box office appeal has been questioned again! The 'the day after tomorrow' has completed the Jedi counterattack!"

"The bayonet is red, and they fight with each other: the 'acquired day' is slightly better."

...

The front page headlines of all media were amazed. In the past two weeks, the attention of the box office showdown between "The Day Afternoon" and "Troy" was so hot, the shock was so surging; the sensation of the "Troy" global synchronous screening ceremony that just ended was, the surprise was so amazing; the confidence of the "Troy" crew was so strong, the support of professional filmmakers was so firm, the reversal was so fierce; the publicity of "Troy" was so grand, the global synchronous screening ceremony was so grand, and the shame was so profound.

People can't even tell whether it is the "Troy" slump in a thousand miles more eye-catching, or the "day-after-bearing" Jedi flip victory more discussion; whether it is the "Troy"'s overall defeat from reputation to box office is more unexpected, or the strong momentum of "the day after tomorrow" moving forward in controversy is even more incredible; whether it is "Troy" who loses face and loses the inside and the day after tomorrow is more worthy of sympathy, or whether it is "the day after tomorrow" to win the audience and win the box office.

Ironically, the "day acquired" debut was once considered cannon fodder for the warm-up field.

When major Hollywood film companies were discussing the opening film of the first week of May, almost everyone avoided it because everyone wanted to compete for the schedule of the second week of May - after the preheating of the first week, the second week of viewing frenzy will attract everyone's attention.

"Troy" and "Monster Shrek 2" are strong contenders in the second week. Finally, "Troy" was placed in the second week of May, and "Monster Shrek 2" was released in the third week. From this detail, it can be seen that not only Warner Bros., but also other major film companies including DreamWorks have placed their hopes on "Troy". They even believe that this work has more market appeal than the sequel of "Monster Shrek 2" - the superposition of Brad Pitt, Wolfgang Peterson and Orlando Bloom is not as simple as one plus one plus one.

Relatively speaking, the decline of 20th Century Fox was pushed to the first week of May as cannon fodder. Major film companies even gave up their media resources generously because of their embarrassment of sympathy for the "acquired" position and worked together to promote the movie. Many people even took the initiative to appear in the screening to jointly create momentum. The "crime compensation mentality" is really obvious. 20th Century Fox broke his teeth and could only swallow it into his stomach.

However, just two weeks later, the arrogant "Troy" lowered his proud head, hid in a dark corner in a mess, and witnessed the "day-to-day acquired" victory with scars. This is simply... this is simply the loudest slap in the face of the whole Hollywood, and even the miracle of "Rocky" is not enough to describe this shocking reversal.

Even Paramount Pictures was caught off guard, and happiness came too much to react at all. After winning the championship for two consecutive weeks, the accumulated box office of "the day after tomorrow" has reached 170 million, which also marks that the movie not only easily crossed the cost line of 130 million, but even broke through the threshold of 150 million in one fell swoop. Two hundred million is already sure to win, and even began to peek into the 300 million natural barrier!

This is only Lance's second work. "City of God" won three Oscars, and "the day after tomorrow" swept 170 million US dollars in two weeks. This is not only a miracle, but also a genius one-man show. Lance became the hottest new director in the Hollywood industry in one fell swoop.

A newcomer means cheap price, negotiate advantage, and unlimited potential... If this newcomer comes from Sundance, has won awards and box office recognition, then it will be a win in ten thousand!

There is always such joke in Hollywood. When a director handed over a box office work of 300 million yuan, he could become the darling of the eight major film companies. Of course, this is just a joke, but it is undeniable that the director's box office ability has become the magic weapon that every film company dreams of.

But now, the next work of Reims has fallen into Paramount, which has also made Paramount the object of envy for everyone. At this moment, Brad Gray suddenly remembered: they have not signed the contract yet, and the matter has not been confirmed in black and white! Suddenly, there was chaos inside Paramount.

Compared with the madness of the 20th Century Fox, Paramount's joy is really indescribable. Mark Gordon not only witnessed the miracle of "the day after tomorrow", but also witnessed the madness of the next week of "the day after tomorrow". This summer is simply wonderful for the 20th Century Fox!

ps: The second update today is about to end March, so I beg for monthly ticket support!

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Chapter completed!