With a 17 million Friday box office, the premiere of "Troy" ushered in a collapsed start, casting an indelible shadow on the movie's box office prospects. But even worse, "Troy" is not fighting alone, it must also face the powerful challenge of "the day after tomorrow".

With the self-destructive box office performance of "Troy", the "day after tomorrow" was almost not subject to any substantial oppression or threat, and the market share completed the perfect curve of one increase and the other. After the screening on Friday, someone predicted that the decline in the next week of "day after tomorrow" may bring huge surprises.

The same is true.

Amid the good feedback from the audience's reputation, the "day after tomorrow" showed a strong momentum that dominated the box office market in May's summer season. On Friday, it won a box office of $16.6 million, with a single-day box office gap of only less than $400,000. It competed with "Troy" and did not lose at all in the head-on confrontation. The single-day box office that was almost the same made the North American box office battle in the second week of May burst into a bloody smell.

"Houston Chronicle" exclaimed directly, "Troy vs. the day after tomorrow: the box office gap on Friday is weak, and the weekend box office showdown ushered in a hand-to-hand battle with bayonets."

Friday's box office, "Troy"'s 17 million, against "the day after tomorrow"'s 16.6 million

The slight gap between the two works almost made all media exclaim, which was unimaginable. Facing the grand premiere of "Troy", the momentum of "the day after tomorrow" rose instead of decline. Not only did it not have the decline in the second week of release, but on the contrary, it was inseparable from the "Troy" which was premiered vigorously. This was simply a miracle.

Relying on Lance's outstanding performance at the premiere ceremony, the publicity and heat of discussions of "the day after tomorrow" have reached a higher level. Just Friday's single-day box office directly forced "Troy" into the corner, and the slight gap made the ownership of the weekend box office champion full of suspense.

Putting aside the stance, the bloody box office battle between the two works really ignited the enthusiasm of the summer season, which is a good thing for the eight major film companies. "Troy" has no record-breaking hope, but the market popularity has not cooled down. The potential of the summer season in May is far beyond imagination. The two works work together to explore more box office space. On Friday alone, the two works jointly contributed more than 32 million yuan in box office, which was eye-catching. Therefore, major Hollywood film companies not only did not give up, but instead began to fuel the fire behind the scenes and continue to add fuel to this box office showdown.

As a bystander, he was excited and applauded; but as the parties involved, Warner Bros., B Project Pictures and Diorama Pictures are all cold. Warner Bros. is relatively better, after all, his family is big and his business is big. Even if he loses a work, he will not be hurt. But for Brad, who hopes to return to the box office through "Troy", for Ryan, who is eager to take advantage of "Troy", there is not much room for maneuver in this showdown.

Subsequently, the exhibition relationship of the North American agency that counted box office data released Saturday's box office data. When we saw the box office results of "Troy", Warner Bros., B Plan Pictures, and Diorama Pictures were all cold. Even the enthusiasm of the media was like a wake-up call, and everyone was shocked.

On Saturday, Troy once again handed over 17 million next-day box office. It completely declared the premiere box office failure with a performance that was on par with Friday.

It began vigorously and suffered a violent defeat.

Although optimistic people would say that at least the box office curve of "Troy" is "Friday equals Saturday than Sunday" rather than the more devastating "Friday is greater than Saturday than Sunday"; but everyone knows clearly that if Friday's box office results are 28 million "the day after tomorrow", then Saturday and Friday's box office are basically the same, which is indeed a gratifying data, but "Troy" is not.

The reason why Saturday's box office was the same as Friday was ultimately due to the stop loss caused by a strong publicity effect. The negative effects of media comprehensive reviews and audience feedback did not have time to cause further damage, which enabled Saturday to win a box office of 17 million. Otherwise, the ending would be even more terrifying.

But for Warner Brothers, this is obviously not enough. It is far from enough. Even if there is still a long gap between the passing line. From Thursday to Friday, heaven returns to the mortal world; from Friday to Saturday, the mortal world falls into the abyss. Retreat and retreat, and there is no way out. If you take another step, it will be hell.

Faced with the poor performance of "Troy", the "day after tomorrow" is still stable. After continuing to be enthusiastic about the audience, the first week has continued to have a box office curve of "Saturday is greater than Friday is greater than Sunday" for the second consecutive week, and achieved a box office record of 16.8 million on Saturday, only lagging behind competitor "Troy" on the same day's data of less than 200,000 US dollars.

The gap is narrowing and it is unimaginable that the box office showdown between "the day after tomorrow" and "Troy" is so intense, like walking on thin ice

"Nightmare Premiere Weekend", the New York Times gave an evaluation with this title. Almost everyone is looking forward to "Troy" being able to detonate the box office bomb of this summer, handing out 80 million or even 100 million premiere data, setting a new historical record, and it also really kicked off the summer season in 2004, but the ending is like a nightmare that can never wake up. From Friday to Saturday, the box office of the movie has never improved. There is no need to wait until Sunday's box office data comes out. Everyone can already assert that this will be one of the bloodiest tragedies in recent years.

Saturday's box office, "Troy"'s 17 million, against "the day after tomorrow"'s 16.8 million

Two-thirds of the weekend have passed, and who can predict that the box office gap between "Troy" and "the day after tomorrow" is only less than 600,000 US dollars. In other words, the trend of Sunday's box office is still unpredictable, and the champion of the North American weekend box office rankings in the second week of May is still unclear.

The entire North American market was sensational. Even though the premiere box office data of "Troy" was not satisfactory, and even if the performance of the "day after tomorrow" last week was amazing, no one dared to imagine such a situation: "day after tomorrow" may step on the shoulders of "Troy" and achieve the box office championship again. This is not only beyond imagination, but it can even be said to be incredible. Even now, people still cannot believe it.

Although the chance is slim, although "Troy" still has the advantage, and although the "day acquired" reversal is extremely difficult, everyone's enthusiasm is still completely ignited, and all their eyes are focused on Sunday's box office data. The tension and heat of the summer season quickly spread in the air.

Finally, under the gaze of the public, the exhibition relations announced Sunday's box office data. "Troy" ushered in an epic defeat in the eyes of everyone and the expectation. Sunday's single-day box office plummeted by 25%, earning only less than 13 million, which brought the movie's premiere weekend box office to 47 million US dollars.

There is no way out, so he falls into hell; from heaven to hell, it only takes four days to start and end.

Perhaps many laymen would say that the 47 million premiere box office data is already very good. Even in the summer, it is enough to win the week-end box office championship. At least it did not have the "Future Water World" as the work was released in 1995 and only won 21 million box office on the weekend.

However, real industry insiders know that this is no different from a death sentence for a work with a cost of up to 170 million. Of course, perhaps Warner Bros. can still rely on Brad's strong appeal to recover costs in the international market, but there is no doubt that the North American box office of this work is no longer able to recover. The premiere box office results mean that it is basically impossible for the movie to have a North American box office to match the paper cost. Even the poor performance of the decline the next week may affect the trend of the movie's box office of over 100 million.

Now that Warner Bros. can start calculating losses, the only thing they can do is pray that the subsequent box office declines will not be too exaggerated and minimize losses as much as possible.

What's more, the cost of "Troy" invested in the publicity period has exceeded 20 million US dollars. They will go to Berlin and London to promote the publicity next week. In other words, the expenditure is still continuing. But the problem is that even if Warner Bros. wants to stop, this is not a solution. They must hope for outstanding performance in the international market. Other countries and regions accept all Hollywood movies, which can often make some works with poor performance in North America turn over. Therefore, Warner Bros. is now in a dilemma, and in the end they can only grit their teeth and continue to carry out international publicity under the huge pressure of a total collapse.

So, the 47 million premiere box office data is indeed a nightmare for "Troy"; but worse, the nightmare is not over yet.

"The day after tomorrow" under the huge energy of the film market, the more you fight, the percentage of the box office decline on Sunday continued last week's excellent performance, making everyone's eyes shine. The slight decline of less than 14% achieved an astonishing single-day box office result of 14.5 million yuan.

This result not only made the "day after tomorrow" surpass the "Troy" single-day data of 1.5 million US dollars on Sunday. It also successfully made the accumulated box office of the next week of "day after tomorrow" successfully reach 47.9 million US dollars. Compared with the box office of the "day after tomorrow", it only fell by 43% in the first week, and delivered a perfect answer.

Sunday's box office, "Troy"'s 13 million, against "the day after tomorrow"'s 14.5 million

When the three-day box office battle over the weekend came to an end, the accumulated box office statistics on the weekend were also released one after another. When people saw the final data, they were dumbfounded and stunned, and even if they used all the gorgeous and brilliant words, they could not describe the storm in people's hearts.

The weekend box office of May's second week, "Troy" 47 million, and "the day after tomorrow" 47.9 million

This is a nightmare, it is indeed a nightmare that can never wake up. To be continued.

ps: Today's first update, the second to last day in March, I beg for monthly ticket support
Chapter completed!