230 Heavy Blow
The reputation of "Troy" collapsed. Even if Warner Bros. did not want to admit it, the facts inevitably happened. The media comprehensive review scored 51 points that it has completely declared that the movie could not become the second "Ben Hur". The dream of awards season can be temporarily closed, and focusing on the box office is the most practical; and after the premiere weekend, audience feedback also ushered in an avalanche tragedy.
The cinema scores only barely remained at "b-", two levels lower than the "b" of "the day after tomorrow"; the comments from 98 media outlets on Rotten Tomatoes triggered a frenzy, but the freshness was only 54%, and the score was six points; in addition, Imdb attracted nearly 40,000 viewers to score, and the score was temporarily maintained at 6:8 points.
A total defeat! A total collapse! A total defeat! An incredible heavy blow to the audience's reputation.
This is almost a tragic ending for an epic masterpiece that is eager to achieve a win-win situation in terms of word of mouth and box office. What's worse is that all the data of "Troy" are at a disadvantage in the face of "the day after tomorrow" - they actually compared it with a commercial popcorn movie on a horizontal line, which is already sad enough, and even more sadly, they even lost.
The "day acquired" promotional method made everyone's eyes shine, but more importantly, the promotional content. The movie always closely follows two themes during the promotional stage, the consequences of the greenhouse effect and "take them home", so all the audience's attention is focused on this. After the movie was released, the computer special effects of the apocalypse won the intersection, and the touch of family reunion aroused the audience's resonance. Therefore, while the critics' mixed reputations, the audience's reputation blossomed in all aspects - especially the recommendation values rose sharply.
"Troy" relies on traditional publicity methods to sensation around the world, but their publicity focus has always revolved around Brad, including Brad playing Achilles, and the star cast lineup with Brad as the core; in addition, the publicity focus is also closely linked to ancient Greek epics, which has formed a fixed influence of "epic blockbusters" in people's minds.
After the movie was released, the character lacked personality and wasted a number of star-studded casts. Even Achilles, played by Brad, was completely stolen by Eric; not to mention that the so-called epic became a simple and crude war movie. Even without Homer's epic as a support and applied to any other ordinary commercial blockbuster, the story makes sense and loses the core charm of the original work. As a result, all the audience's expectations were disappointed.
Simply put, whether the finished product effect meets the publicity expectations.
With this discovery, people also noticed two details. One is that Lance was once a director candidate for "Troy". Lance once showed control of the scene pattern in "City of God". In addition, the sketches of the characters' personalities in a limited space also left a deep impression on people. If he were directed by "Troy", would the story be more charming and deeper?
Another thing is that Lance believes that Brad is not suitable for Achilles. He believes that Brad's fame and status will become a bond of the screenwriter, causing unnecessary deviations in the center of gravity of the entire story. Now, Lance's "joke" seems to be the most real portrayal of "Troy".
This is really an interesting detail that has inspired a lot of discussions within Hollywood.
But even so, the single-day box office of 17 million Friday still attracted an uproar. Before the premiere of "Troy", major media across the United States made box office predictions for the movie. As many as eleven media outlets believe that the movie's premiere weekend can achieve a box office of 100 million yuan, dominating the North American box office rankings in the second week of May; and six other media outlets believe that the premiere of "Troy" should be more than 84 million yuan - referring to the data of last week's "the day after tomorrow".
Of course, there are seven media outlets who have given a forecast of less than 60 million, believing that "Troy" will be hit hard by the "day acquired" and cannot reach the expected height. The lowest prediction data comes from the "Boston Globe", which believes that the movie's premiere box office will be only 53 million.
The official box office forecast given by Warner Bros. is 82 million US dollars, which is not too high, at least it does not have the domineering aura that breaks the record - it is even lower than the "day-to-day" performance last week, but at least it is still at the level of giant crocodile. When Warner Bros. gave the official forecast, many media had already exclaimed and began to speculate:
The 82 million forecast shows Warner Bros.'s confidence, but considering that the "day-to-day acquired" had almost no opponents last week, and this week "Troy" had to face the market squeeze of the "day-to-day acquired", this forecast data is very reasonable; but it can still be seen that Warner Bros.'s caution.
However, after Friday, all these predictions are no longer counted. The single-day box office start of 17 million, which means that even if Saturday ushered in a box office counterattack, the premiere of "Troy" must be adjusted down to the 60 million level - if Saturday's box office is not performing well due to word of mouth, this data must continue to be lowered.
Without the domineering spirit of 100 million, nor the strength of 80 million, the bad reputation of "Troy" is like heavy shackles, which seriously drags down the momentum of box office upsurge, and falls from heaven to earth overnight - and the hell under the abyss is already close.
Who would have thought that the summer season in 2004 would start like this: the generally disgraceful "acquired" counterattack, but the momentum "Troy" suffered a tragic defeat?
ps: The fourth update today, thank you for the 20,000 reward, and the second update will be given!
Chapter completed!