In recent years, the summer season effect has become more and more popular, and the premiere box office is naturally rising steadily. Last year, the premiere box office of "X-Men 2" reached 85 million US dollars, and the "Spider-Man" of the previous year even broke the historical record by $114 million. Even the premiere of "Return of the Mummy" of the previous year reached 68 million.

It can be seen that the average box office of summer works premiere has increased significantly compared to five years ago and ten years ago. Now the average level has risen to more than 50 million US dollars, but this can only be regarded as an average benchmark.

In addition to the media, the film production company will give its own prediction. This is after the production company watches the film internally, and internal professionals make a speculation. Most media will use the film company's predictions as a benchmark to measure the success or failure of a film company, or use the film company's predictions as a standard to give its own estimate data.

This time, the publicity of "the day after tomorrow" was completely a latecomer. It only broke out after the first week of May, which caught everyone off guard. Moreover, "the day after tomorrow" was the first test piece after the upgrade of the summer season this year. No one in everyone's box office forecast was predicted according to the specifications of the previous summer season or the level of the spring season. These are two different levels, so everyone seems to be more cautious.

The official forecast given by Twentieth Century Fox is 53 million. In other words, they believe that as long as such results are achieved on the three days of the premiere weekend, they will meet expectations.

This result only barely exceeded the average level. It can be seen that the 20th Century Fox still has some expectations for the "acquired day", but it has tried hard to lower expectations. Whether it is to relieve stress for the "acquired day" or lack of confidence, it can be seen that the 20th Century Fox is cautious. Especially compared with the angst and madness of "Troy", it seems even more and more short of anger.

Nancy looked at Javier with a smile, "Why do you think the grades should be higher?"

Javier nodded for granted Xianchenyun. "I think there should be no problem with 60 million. Looking at the publicity effect in the past few days, the audience will definitely support him." Of course, Javier's understanding of the film industry can only be considered an entry-level level, and his prediction standards are relatively simple and crude.

Nancy raised her chin and smiled, "But, the publicity was only on Monday, and after the publicity influence fermented, it would take at least one to two weeks. I think the box office data for the premiere weekend will not be too high." Nancy's view Javier could not refute, "I talked to a senior reporter of Hollywood Reporter today. He felt that the promotion strategy of the day after tomorrow seemed to be wrong. If it started too late, the premiere box office could be over 65 million, but now," Nancy dragged the ending, "I think it's 50 million. The number predicted by 20th Century Fox actually leaves some room for herself."

Nancy's idea is actually a relatively mainstream idea in the circle at present. Originally, the movie "After Day" was inherently deficient, and the entire crew had almost no publicity stunts worth mentioning. In addition, the disaster movie has gradually declined. After finally a novel promotional idea appeared, but the timing was wrong. It is regrettable; considering that "Troy" followed closely, the box office prospects of "After Day" are indeed worrying.

As one of the most discourse-powered professional magazines in the industry, the views of its internal veterans are naturally absolutely authoritative. Overall, the views of "acquired" still occupy the mainstream.

"The wrong timing of publicity strategy" Javier raised his eyebrows and looked at Nancy, then chuckled, "Your views are consistent with the Los Angeles Times. Have you changed jobs?"

In an issue published yesterday morning, the Los Angeles Times made a prediction of the box office of the "day after tomorrow" which was exactly $50 million. The viewpoint on the timing of publicity was first proposed by them.

Cliff Robinson wrote an article saying that after entering the 21st century, the market for disaster films has been almost eroded. "Central Rescue" released last spring only achieved a total North American box office of 30 million US dollars. Even though the cost was only 70 million US dollars, it still caused the production company to lose tens of millions. After 2000, the only disaster film that achieved box office recognition was from the "Perfect Storm" released in 2000. This work is also considered the last glory of the disaster film after the new century. However, its 180 million North American box office cannot be regarded as a great victory compared to the 140 million US dollar cost.

It is worth mentioning that Wolfgang Peterson, the director of "Perfect Storm", is the director of "Troy".

In the article, Cliff believes that the shrinking of the disaster film market has made the "day acquired" miss the time, especially such a special and sensitive period, which has created more bumps and worries for the box office success. At the same time, due to the attack of "Troy", the movie missed the location; in addition, the cast itself is difficult to take on the big responsibility, and the most famous is just Hollywood second-tier actor Dennis Quaid, and the peace of mind has become a mirror.

With no advantage in "the right time, place, and people", the perfect publicity plan chose the wrong time to explode, which is undoubtedly fatal.

However, Cliff still expressed expectations for Lance's directorial skills. "City of God" was an impossible task, but Lance showed a deep level, so it gave people a reason to expect "the day after tomorrow". In addition, the virus publicity in the past few months, Cliff gave a "50 million" premiere box office forecast.

There is no doubt that, as the West Coast public opinion leader, the Los Angeles Times must have a reasonable and well-founded view, and Cliff's article has been widely agreed upon. At present, overall, the media's predictions are hovering around 50 million, which is basically consistent with the 20th Century Fox's own predictions.

A total of seven media outlets have predicted the box office of the "day after tomorrow" and all other media are waiting and watching. Obviously, they are still not sure about the special circumstances of this summer. "Troy" will premiere in one week, and the prediction information of this week has exceeded double digits. The sharp contrast between the two is really too cruel. Lelouch's Empire Smasher.

Among them, the highest prediction comes from the New York Post, which believes that the movie's premiere box office can reach 66 million, which is undoubtedly the first shot for this summer. The lowest prediction comes from the San Francisco Chronicle, which is unswervingly underestimated the box office prospects of the movie.

Especially for the "San Francisco Chronicle", Brian Barlow was not optimistic about the movie's premiere box office. At the end of the article, "If it weren't for the summer season, maybe 18 million was the most practical." As a reference, the box office of "Musty Girl" last week's premiere weekend was 24 million. This is obviously a ridicule. "The day after tomorrow" can only rely on the summer season audience to make a certain breakthrough.

In contrast to "the day after tomorrow", six media have predicted that the box office of "Troy" will receive more than $100 million. This bad situation of wolves and tigers before and after, casting a thick shadow on the premiere prospect of "the day after tomorrow". It seems that the movie has not been released yet, and the outcome of the first month of the summer season has already settled.

"I respect the facts." Nancy shrugged. At present, the whole Hollywood's attention is focused on the summer season. The discussion of the two works "After a Day" and "Troy" that took the lead in the field is even more popular. In fact, Nancy also has a sense of closeness to Lance. After all, it was him who won more job opportunities, but Nancy will not let subjective judgment affect her professionalism.

Javier stopped the action and looked at Nancy carefully. He didn't know much about the box office of the movie, but his understanding of Lance was unique to Hollywood.

Javier couldn't help but remember the news he just received today. The entire publicity plan was planned by Lance. He had participated in the Super Bowl plan, but he did not expect that the second half was planned by Lance. This is why he arrived at the Chinese Theater a little late today.

If this is Lance's plan, then the possibility of choosing the wrong timing is infinitely close to zero. Javier doesn't think Lance will make such a low-level mistake. Although Lance is not a professional propagandist, Javier has such confidence in him

"Then let's bet, what do you think?" Javier showed a big smile and looked at Nancy provocatively.

Nancy tilted her head, looked at Javier's expression carefully, then spread her hands and accepted calmly, "Why not, I bet a dollar for the box office will not exceed 53 million the day after tomorrow." Nancy blinked sly.

Javier raised his right hand, slapped Nancy as a sworn, and said simply, "One dollar, more than 60 million."

"Even the 20th Century Fox is on my side." Nancy reminded proudly, obviously she was sure to win.

As they spoke, commotion sounded at the beginning of the red carpet, followed by a thrill of excitement swept over. Nancy and Javier immediately went to work and turned to look. Then they saw that the first person to climb the red carpet tonight was Ellen DeGeneres, a female host who had won many loves in the past year with the "Alan Show". She had a direct contact with the movie for the first time last year and dubbed "Find Nemo". Her career was booming. Today, the first person to appear at the premiere ceremony was obviously the host invited by Twentieth Century Fox.

Sure enough, Allen immediately took the microphone and skillfully began to mobilize the atmosphere on the scene. The premiere of "The Day Afternoon" kicked off with great enthusiasm, everything was ready to go. The 2004 summer season will officially debut.

ps: Today's second update, I beg you all book friends to support genuine subscriptions, thank you
Chapter completed!