Javier Urial quickly stuffed the last piece of pizza into his mouth, then opened the car door and tidyed up his suit and tie while walking towards the Chinese Theater.

It has been more than a year since he changed his job and became an entertainment journalist. Javier is no longer the rookie he used to be. In terms of hard work, the two are not comparable, but thanks to "City of God" and Lancelot, Javier successfully rose rapidly in a short period of time and became a well-known journalist in the industry. His life is earth-shaking, which is indeed unimaginable.

Walking into Hollywood Avenue, Javier saw a light blue ocean connected directly in front of the street. At least more than 500 people gathered together to encircle the streets at the entrance of the Chinese Theater. They all waved cards of all sizes in their hands, looking like parades.

procession

Javier couldn't help but be stunned. Why was there a parade today? But it was only a moment. Javier immediately understood. The familiar light blue costumes and the grand and vigorous formations of the parade in front of him all suggested one thing: the people in front of him were the parades who called for "take them home".

Starting from May 3rd and continuing until this morning, for four consecutive days, the parade crowd gathered in Times Square has become the focus of the entire North America. The "Take them home" project has become the hottest focus topic. Many street artists have even evolved the "Take them home" font into art works in the streets and alleys of major cities in North America. The hope is to truly bring three missing children home.

This means that the "Take them home" project has gradually evolved into a part of life, integrating into the real society in all aspects, and the ubiquitous infiltration is really shocking.

The four consecutive days of bombing, including news programs including "Today" and "Good Morning America", talk programs including "Tonight Show" and "Oprah Talk Show", and major radio shows, have to be emphasized over and over again. This is just a promotional method of a movie, and all the parades are just for "the day after tomorrow". They are not real events.

Even so, many viewers still confused the movie and reality and kept asking: Have those three children been found?

On the surface, the "acquired" publicity seems to have only started to burst out energy this Monday, but after careful investigation, you will know that the real brewing preparation has been like spring rain, silently completing the explosion preparation in a silent manner with a silent and mellow attitude. The two parades on Monday were just pulling the trigger.

This is the second time after "City of God". The virtual network has completed the connection with real life. This time, the effect is obviously stronger than "City of God", which has increased ten times and twenty times, allowing people to appreciate the powerful energy of publicity once again.

Javier suddenly realized that the "of course, of course it's the case" and the "take them home" parade must appear at the "day acquired" premiere ceremony, truly connecting the Times Square incident with the movie, guiding people into the cinema and looking for the final fate of the three children. The premiere ceremony is the final step of completing the docking.

It can be imagined now. Tomorrow, the headlines of major newspapers on the front pages of major newspapers shocked the "City of God", and the "day-after-the-day" publicity method once again interprets what it means to innovate and make unexpected things, and what it means to make big things with a small one. This is a shocking education for the promotional method of the entire Hollywood.

Javier quickly walked towards the main entrance of the Chinese Theater. Although there was nearly an hour before the premiere, most of the reporters had arrived at the scene, bustling and bustling. After taking a random look, Javier found that the space on both sides of the red carpet was arranged to be for media reporters, and the fans who came to watch the premiere were arranged to extend out on both sides of the street, reflecting the light blue ocean, which made the entire Hollywood Avenue extremely lively. In a trance, he thought that the Oscars were held in midsummer, and even more lively than the Oscars.

The lineup of more than 500 journalists blocked both sides of the red carpet, which means that at least 200 media outlets have sent journalists. Even more, among which four TV stations, including Fox TV and BS TV, can be seen. They all sent teams to hold cameras on site to prepare for shooting news materials.

More than 600 fans completely filled the streets on both sides of the Chinese Theater. In addition to the more than 500 parades across the street, at least more than 1,000 audiences gathered at the scene, just like the Baltic Sea and the North Sea. The two currents surged in different directions, but they would meet at one place, clearly separated and integrated. Such a spectacular scene completely paralyzed half of the Hollywood Avenue, and the dense crowd almost made people feel the illusion of "This is a rock music festival."

During the Oscar period, the Academy and B TV station must control the number of personnel on site in order to ensure the order of the scene, but it is obviously not today. The completely open attitude caused a sensation on the whole street.

In other words, nearly two thousand people gathered at the scene today, and the temperature around the Chinese Theater had risen by two degrees Celsius, truly bringing the hot summer to sunny California a month in advance.

Although Javier had expected such a grand occasion, he still had to admit that there was a strong shock when standing on the scene, which made everyone feel so small, as if it was just a drop of water in the ocean.

Due to the particularity of this summer season, the eight major Hollywood film companies have tried their best to guide their attention to May. I just hope everyone knows that starting this year, the summer season will be unveiled one month ahead of schedule. Twentieth Century Fox was launched to be a pioneer, and the benefit won is that the "day acquired" publicity has been blessed by everyone, and the attention has been unprecedented, and it even has a trend that exceeds "Troy";.

However, there are advantages and disadvantages. Excessive attention will cause a series of chain reactions. The most likely result is: "The day after tomorrow" will either win a great reputation for eternity or be crushed to pieces in a mess. It is almost impossible to find a middle value. The extremely high risk makes everyone excited. This is the real gamble.

Standing among the surging crowd, Javier could feel the emotions of his fellow journalists. Everyone was looking forward to the box office trend of this summer, because whether it was a crazy victory or a crushing defeat, this was a feast for the media for reporting, and the hot attention would make the sales of newspapers and magazines hit new highs. The summer season was ahead of schedule, and the real winner was always the media, and perhaps the audience.

Javier's mood couldn't help but start to rise. This was his second time to participate in the summer season, but it was the first time he saw Lance participate in the summer season. Even he himself couldn't control his expectations for the box office prospects of the "day acquired". Such a grand occasion can be regarded as a unique landscape of the Entertainment News Department.

The heat wave in the summer season has nothing to do with politics, society, economy, just carnival, everyone's carnival feast

With a light pace, Javier walked through more than 500 reporters and spent a lot of effort to find his colleague on the left side of the red carpet. The New York Times sent a total of three reporters, two photojournalists and one text reporter today, which shows the importance. Javier immediately greeted his colleagues briefly, and then began to busy setting up his own equipment. Javier is a text reporter, but he also takes photography into consideration. He needs to take photos of his blog from a unique perspective.

"Hey, you're here." Nancy Black, who was standing not far away, raised his hand high and greeted Javier loudly. Since taking the amazing photo on the Oscar red carpet, Nancy has gradually gained a foothold in the "Chicago Tribune". Her photo was hailed as one of the five best moments in the Oscars, and it has won the headlines of major portals and has caused countless discussions.

Javier also waved at Nancy and said with a smile, "It seems I'm late."

Nancy's equipment has been set up. Looking at Javier's skillful movements, she joked, "Have you received some special tips to spy on it before coming here?" The intimate relationship between Javier and Lance has been widely known, but Lance is not a real big name at the moment, so people have not given special treatment to Javier, but Nancy still can't help but make a joke, especially on today's occasion.

Javier shrugged, just smiled, without answering, and then changed the subject, "How about it, how do you think the premiere box office"

Before each movie is released, industry insiders will discuss the premiere box office. If the movie is very topical, perhaps major newspapers will also give their own predictions, such as "Troy". At present, at least six media have predicted that the movie's premiere box office will exceed 100 million US dollars.

In the summer season, box office is undoubtedly the focus of everyone. Almost every high-investment work will attract heated discussions, let alone the "acquired day" of this year's work. Even if people's original attention is focused on "Troy", they are now involuntarily gathering on "acquired day". Such special treatment is a special product of special opportunities.

The times create heroes, but not anyone can seize the times and become heroes. The "day acquired" won the opportunity and seize the times, but from the current situation, it seems that it does not have the potential to become a hero, and even the 20th Century Fox itself lacks confidence.

"I read the official announcement of Twentieth Century Fox today. The prediction they gave was only 53 million, and they obviously lacked confidence." Javier said with a chuckling and teasing. To be continued.

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Chapter completed!