Summer box office competition is a completely different system from the awards season.

Relatively speaking, for the professional selection of Oscars, the college's public relations can only be "responsible to fate" and "nomination depends on strength, and winning award depends on luck". Even the Weinstein brothers have to abide by it; however, the box office competition in the film company is more controlled by the film company itself. How good the film shooting quality, publicity effect, how good the cast lineup, how good the reputation of the film critics, how good the audience's reputation Although the box office trend is still in the hands of the market, there are much more parts that the film company can work hard on.

In the two months after the Oscars ended, "Troy" launched overwhelming publicity. Brad Pitt joined forces with Orlando Bloom and Diane Kruger to travel around, accept exclusive interviews from magazines, attend charity events, participate in TV program recording, shoot promotional posters, run between radio stations, and even Warner Bros. borrowed the publicity strategy of "City of God" to open an official website for "Troy" and regularly update crew highlights.

But this is obviously just the beginning for Diorama Pictures.

"Hey, Cliff, I'm free, of course." Tucker Toure picked up his phone, gave Ryan, George, Jason and others next to him, and said with his mouth, "Los Angeles Times", everyone immediately understood that the person who spoke with Tucker was Cliff Robinson, the most senior reporter in the entertainment department of the Los Angeles Times, who forced him to nson, "Yes, next week, Jarenault, then David Letterman, and Saturday Night Live, and there is no problem with an exclusive interview with the entertainment page headline. However, in addition to the three starring actors, Wolfgang Peterson, David Benioff and Eric Barner also joined together. What do you think?"

Tucker was in circles in the room and nodded repeatedly. "Okay, this idea is good, so let's do it like this haha, I owe you a dinner. It's absolutely fine." After hanging up the phone, Tucker showed a bright smile to the others in the office. "A special interview with a layout is divided into two parts, starring one part. Then the director and the screenwriter, plus Eric Barner, Seanbin, and Julie Christie. They were very interested in the thoughts of these Oscar-level actors participating in an epic blockbuster."

This is good news, great news. Imagine the influence of the Los Angeles Times on the West Coast, which is simply better for the promotion of "Troy". In addition, the most popular one at present is not accompanied by any promotion that requires cash payment. The entire "day acquired" crew is like Grandet, unwilling to spend a penny during the publicity stage. Many people joked that the advertising position of the Super Bowl spent all the publicity budgets of 20th Century Fox. Especially compared with the spending of "Troy", the "day acquired" becomes more and more stingy.

That's why Ryan had the question he had just asked.

"The crew members will participate in the recording of Tonight Show, but I got the news that Lance will not be able to play." Tucker got the latest news, but seemed a little confused. "You think Lance is afraid why he missed the recording of Tonight Show at such a critical moment."

"Maybe, he just doesn't want to steal Dennis Quaid's style." George shrugged and teased.

Tucker nodded seriously, "This is a possibility. But from my personal point of view, he may just be afraid." After saying that, Tucker burst into laughter, and Ryan and George exchanged helplessly, but this time Tucker quickly put away his smile and returned to his seriousness. "I heard that the premiere of the day after tomorrow confirmed the Chinese Theater, and then invited more than 200 media. In addition, Disney, Warner, Paramount and other companies will send media and guests to attend."

Ryan was not surprised at all, "Now the whole Hollywood needs to work together to hype the May summer season. Everyone will attend, and it will be the same when it is our turn. We should spend more time on the guest list." Ryan turned to look at George, obviously George had the right to speak in the actor's connections.

George shrugged, "Don't worry, leave it to me. However, on the Sixth, I will also attend the premiere, and I can check the situation on the spot." As one of Lance's best friends, George was naturally invited to the premiere "the day after tomorrow". "This war has just begun, so we should not take it lightly because of the advantages we currently have. It is not us who really determine the box office, but the audience."

This time, George didn't want anything to happen, but this was not the case in the eyes of Hollywood professionals.

As the summer season is approaching, "Troy" has become the number one seed choice for this summer season. Many industry insiders are discussing that perhaps the premiere of 80 million is already in hand. Should "Troy" consider the possibility of the second North American premiere after becoming "Spider-Man" exceeding 100 million.

ps: Today's second update, I beg you all book friends to support genuine subscriptions, thank you

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Chapter completed!