The summer is the best month of the year. After the long winter of sleeping at home and staring blankly, they all walked out of the outdoors and bathed in the bright sunshine; took off their heavy and cumbersome thick clothes, changed into bikini and ran towards the beach, surfed and swam the stream; temporarily put down the pressure of livelihood day after day, liberated themselves, and truly enjoyed a rare holiday; ended a semester of hard study, happily put into the embrace of the holiday, and tried their best to seize every carnival before entering society.

Every summer is always so beautiful.

For the North American film market, the importance of the summer season is incomparable. Since the concept of the summer season was born in 1977, the proportion of the midsummer season in Hollywood's business strategy blueprint has been increasing year by year. Just one summer season can account for 50% or even 60% of the annual box office in North America, which also makes the summer season a must-fight place for military strategists.

This year, the summer season has ushered in huge changes. Since the 76th Academy Awards was held from the end of March to the end of February, this means that the awards season was shortened by one month. March in previous years was already very deserted. Most of the time, some horror movies were released, and the rest of the awards season was diverging. However, now the awards season has ended early to February, and March has been vacant in advance, which has changed the entire schedule layout strategy.

As a result, Hollywood also made corresponding adjustments. The awards ceremony season lasted from November to February, and the spring season was advanced by one month, from April, May to March, and April. May officially joined the summer season, expanding the summer season to four months, and extending the box office battle in midsummer every year for a whole month. Looking forward to the restlessness of early summer and the heat of the Oscars, the box office market can go further.

However, since this is the first year of adjustments in the summer season, whether the final box office curve can meet expectations, the whole Hollywood is waiting and seeing, and no one can assert in advance. It may succeed. But it may also fail.

In fact, after the Academy announced the time for the Oscars, major Hollywood film companies were caught off guard. Schedule adjustments are imperative, but the summer work that can be released only has three months, but it is obviously insufficient to deal with four months. In desperation, major film companies can only release their works that were originally scheduled to be premiered in August in advance to May, and then relatively small-level works won super high treatment for large-scale releases in August.

For example, the "hero" from China, as a foreign language film, won the opportunity to be released on a large scale in 2,000 theaters in the fourth week of August. This is also very rare for the North American market.

But no one is willing to bear the risk of being released in May, especially the first week of May is the end of the spring season or the beginning of the summer season. No one can give an accurate answer to the ambiguous situation. After discussion, Universal Pictures, which is currently relatively weak among the eight major film companies, 20th Century Fox and Paramount, were pushed out to be the first to try it out.

Finally, because Paramount's "Mean Girl" was released in the last week of April, they "lucky to avoid" the mine in the first week of May; and Universal's "Van Helsing" was even more highly anticipated. The $160 million investment and Hugh Jackman's lead, the Universal Studios won more confidence, so it was released in the fourth week of May; 20th Century Fox's "day acquired" became the pioneer of the road without the leading actors. Without the support of big-name directors, no high investment and high publicity, it is not surprising that the "day acquired" was launched separately.

Therefore, the "day acquired" bravely and gloriously became the first test piece to try the May summer season after the expansion of the summer season, and it became the first shot to unveil the 2004 summer season and successfully recorded in history. As for whether it was a crushing defeat or a big victory, it will be left to the market to answer.

But what is certain is that even one month ahead of schedule, the intensity, liveliness and attention of the summer season will not have any impact on it.

Avoid the first week of May. The subsequent schedules ushered in fierce competition. In the eyes of major Hollywood film companies, people may not realize that this year's summer schedule has advanced to May, but after the first week of May, the second week of May will soon usher in a movie viewing frenzy and enter the summer schedule mode in advance. In particular, the eight major film companies will try their best to promote the "May Summer Schedule". This is the common interest of the entire Hollywood, both long-term and short-term. No one will drag it down. Therefore, the explosive box office power in the second week of May is generally favored and has become a popular bun for everyone.

After ceasing interests and trading lightly and darkly, the final schedule was determined.

In the first week of May, the "day after tomorrow" made a brilliant debut; in the second week of May, the "Troy" came strongly; in the third week of May, the "Monster Shrek 2" returned happily; in the fourth week of May, the "Van Helsing" followed; in the first week of June, the "Harry Potter and the Prisoners of Azkaban" landed in the summer.

Just looking at this premiere list is enough to make people excited. The most incredible thing is that among these works, the one with the least investment is the "day acquired". The investment of 125 million US dollars is also a small font in the fierce competition in the summer season, and the book cost of "Troy", the highest investment, is 175 million US dollars, which is really terrifying.

Especially "Troy", it has attracted a lot of attention since its filming. Warner Bros. has stepped up this work to the second week of May. In fact, there is not much controversy among the eight major film companies. Everyone is also looking forward to this work being able to truly ignite the summer season, revitalize the film market throughout May, and drive the subsequent box office.

In this way, the "After Day" released before "Troy" is not like a pioneer, but more like a warm-up work, which also makes Mark Gordon laugh and cry. The change in the publicity situation is only a matter of a moment, and Mark even hesitated: Is it correct to hand over the director to Lance at the beginning? If it was directed by Roland Emmerich, then the "After Day" will not be able to produce a commercial blockbuster that is directed by the director of "City of God". This highlight is too bleak.

However, there is no regret medicine in the world, and Mark is even more aware of this. He has no way out. He can only move forward bravely, so he quickly calmed down and devoted himself to the early publicity of "the day after tomorrow".

In fact, for most people, this list of premiere works is nothing new. Even Twentieth Century Fox and Warner Bros. didn't feel anything wrong. Although Lance was only one step away from "Troy" and missed the work at the last moment, Diorama Films came from behind and successfully won the right to cooperate with this work; but this situation is common in Hollywood and happens almost every day, so Warner Bros. doesn't feel anything wrong at all, let alone the so-called duel.

But for Chaos Pictures and Diorama, this is another head-on showdown between the two companies after the Oscars. It is a crucial showdown.

For Chaos Pictures, "The Day After" is their second work jointly produced with 20th Century Fox. After the success of "City of God", an emerging company has challenged commercial blockbusters, which can definitely be regarded as the focus of everyone's attention. Almost everyone is looking forward to the "The Day After" debut with curiosity and scrutiny.

Once successful, Lance and Chaos Pictures will both rise to a higher level, and the next opportunity will be further expanded; but on the contrary, if it fails, it will inevitably be a devastating blow for Chaos Pictures, which has no foundation. Not only will the high losses caused by high investment drag down Chaos Pictures' capital chain, but it may even lead to Lance's direct debt bankruptcy. It will be difficult to turn over from now on. What's more terrifying is that the reputation accumulated by "City of God" is easily dispersed, allowing Lance to return to before liberation overnight.

Therefore, it is no exaggeration to call "acquired" a work that determines life and death.

For Diorama, "Troy" is an unfair work, because from a strategic perspective, this will be an important turning point in Diorama's transformation.

Above the Oscars, "Lost Tokyo" and "City of God" sparkled duels. Although it cannot be said that "Lost Tokyo" lost. However, "City of God" did win. After Chaos Pictures emerged, major film companies saw their strength, and cooperation proposals gradually began to increase, which also gave Lance a broader space for punching and kicking.

Ryan had heard about Paramount's follow-up action early on, which was not uncommon. A "City of God" made Paramount earn nearly 20 million US dollars, which was definitely something that no one expected, so Paramount couldn't wait to launch a second collaboration with Chaos Pictures, which was the expected result.

Although there is no detailed news about this cooperation project at present, rumors say that Tom Cruise has a great hope of joining. This news alone is enough to see the subsequent effect of the Oscar.

It can be seen that Chaos Film is rising faster and faster. If Diorama Film does not adjust quickly, it is only a matter of time before strategic lag. "Troy" is a work that appeared under such a background.

"Troy" can be said to have the right time and place at present, and it has an advantage from any perspective. Winning box office victory is the only choice; not to mention, "the day after tomorrow" and "Troy" premiered in North America one after another, which means that the subsequent decline of "the day after tomorrow" is controlled by "Troy". If "Troy" performs well and strongly squeezes the box office market of "the day after tomorrow", it is very likely to become an important driving force for the "the day after tomorrow" box office defeat.

More importantly, even if Chaos Pictures aside, "Troy" maintains the economic lifeline of Diorama Pictures.

Currently, Diorama Film has invested 50 million US dollars in this work, and the publicity process will need to be further invested in the following promotion process, which has reached the limit of Diorama Film. Once it fails, Diorama Film will be at least half weakened, or even more; on the contrary, if successful, Diorama Film will complete its transformation, gain a foothold in the ranks of medium-sized film companies, and rank among the forefront. Next, they will face a completely different new world.

Therefore, this is the best opportunity for Diorama to defeat Chaos Film. Failure is an absolutely unacceptable result, success is the only choice, and no way out.

The summer season has not yet begun, and the propaganda war has already filled the smoke of gunpowder. The showdown between "The Day Afternoon" and "Troy" will be about to kick off a new curtain of the 2004 summer season.

p: Today's first update, I beg you all book friends to support genuine subscriptions, thank you everyone

...
Chapter completed!