Where did the concept of awards season come from and how did it develop? Things must start with the concept of schedule.

The American film industry has been developing for nearly a century and has experienced countless ups and downs, which has formed the current prosperity. After the "Great White Jaws" in 1975 and the "Star Wars" in 1977 set off a wave of box offices, Hollywood officially entered the era of commercial films with a prosperous genre film. In particular, the latter not only created cultural phenomena that influenced a whole generation, but also the concept of summer vacations was first released since then.

After that, the four seasons of the year were divided into spring, summer, autumn and winter. Because Hollywood found that different schedules are suitable for different movie types, an ordinary movie can achieve results that exceed expectations in the right schedule, and an excellent movie can cause Waterloo in the wrong schedule. Therefore, the concept of schedule was officially formed.

In 1998, a movie called "Shapes' Love History" emerged. With all public opinion optimistic about "Save Private Ryan", relying on the intensive publicity of December, January and February, as well as the correct public relations strategy, it finally overturned the most outstanding war movie at the end of the century at the Oscars, and finally stood on the podium of the Oscars' best film, causing an uproar.

History has proved that this is a wrong choice. When the epic and realistic Normandy landing scene of "Save Private Ryan" was recorded in history, the "Shapes' Love History" has been gradually submerged in the long river of history. However, the "Shapes' Love History" was recorded in history as the "starting point of the awards season" alternatively.

Through the "Shapes' Love History", people realized that the schedule effect is also applicable to works that are determined to win awards. Correct schedules and correct strategies can often achieve unexpected results. Therefore, a promotional public relations battle centered on the Oscars has gradually formed. In order to make a familiar appearance, to better promote, and to impact the Little Golden Man, the release schedule was scheduled in November and December, and then intensive public relations were launched in January and February, and finally achieved a great victory in the Oscars.

This is the source of the award season.

The emergence of awards season not only pushed the Oscars to a new peak. It became the most influential, commercially valuable and authoritative awards ceremony worldwide, but also drove the prosperity of the North American film market.

Since 1998, the period of one year has been re-divided into five areas, January and February are winter, March to May are spring, June to August are highly anticipated summer, September and October are autumn, November and December are called holidays, and also known as awards seasons.

Generally speaking, the awards season starts in November and lasts until March of the following year. However, with the increasing influence of the Oscars, the global influence is becoming more and more extensive. Now the awards season has extended to the Venice Film Festival and the Toronto Film Festival in September. Some awards season works will be released in October in advance for strategic considerations, avoiding the intensive bombing areas of November and December.

Unparalleled great achievements in business even led to the awards season economy, which made the awards season's influence the world.

Venice and Toronto in September will kick off first, and the Emmy Award, the highest award in the television field, will be released later; after November, the Independent Spirit Award, the Los Angeles Film Critics Association Award, the New York Film Critics Association Award, etc. will slowly warm up the awards season and prepare for the bombardment in December.

The Billboard Music Awards, the Boston Film Critics Association Awards, the San Francisco Film Critics Association Awards, and the National Critics Association Awards made their debuts in December. Among them, the National Critics Association Awards, the North American Radio and Film Critics Association Awards, and the Golden Globe Awards are tied for the "Three Big Three Oscars".

After January, more than a dozen award ceremony, including the American Directors' Union Award, North American Radio and Film Critics Association Award, American Actors' Union Award, American Film Society Award, Golden Globe Award, American Editors' Union Award, American Producer Union Award, American Music Award, etc., all appeared, pushing the award season to a climax in a dazzled manner. There are two or more award ceremonys held almost every week. Even a weekend is Saturday, a certain Film Critics Association Award, and Sunday is the Golden Globe Award, which makes people so busy that they are not touched.

Sundance Film Festival in Park City is also always a hot spot for awards seasons—but providing seeds for next year’s awards season.

After February, the craze has not only not weakened, but is still heating up. Heavyweight awards ceremonies such as the Actors' Union Awards, British Music Awards, Grammys, British Academy of Film and Television Arts Awards, and Berlin Film Festival will all be announced. Finally, we will return to the Oscars at the end of March to end the entire awards ceremony.

It is precisely because of the hustle and prosperity of the awards season that the Cannes Film Festival, which debuted in May, has become a beautiful landscape.

It can be seen that the awards season has formed a huge industrial chain. From September to March, the publicity and public relations plan has gradually heated up and gradually exploded, reaching a climax in January and February, waiting for the fruits of victory in March.

When he was at Diorama, Lance had witnessed the grand occasion of the awards season. "Dance of Death Prisoner" even successfully won the Academy Award for Best Actress that year. But objectively speaking, the overall competition level in that year was not too fierce, and historical reasons - race issues broke out again and became the focus of attention, so in the end, the victory of two black actors, Halle-berry and Denzel Washington, was almost without much suspense.

This time, Lance will personally join the hustle and bustle of the awards season. "City of God" will be a representative work of Chaos Film, and will participate in the competition for the awards season for the first time. However, the situation of "City of God" is obviously a bit special.

As a Portuguese work, "City of God" mainly participates in the competition for the best foreign language films. This film has attracted praise from Brazil, and Brazil has officially confirmed that "City of God" will participate in the competition for the best foreign language films of this year as a representative.

Therefore, the promotional routes of "City of God" and other works in the awards season are not very similar. Because the selection of the Oscar for Best Foreign Language Films is an independent system, voted by the Foreign Language Film Selection Committee of the American Academy of Film Arts and Sciences.

Unlike most Oscars that are voted by more than 6,000 members of the college, the best foreign language film is still the shortlist of a few judges, and then the members participating in the foreign language film screening will select the winning film. Relatively speaking, this is still an award selected by a few judges.

Therefore, the college strategy for awards season is naturally different. Using the Weinstein brothers method is obviously not very suitable - of course, unless Lance hopes that "City of God" can break out of the shackles of the best foreign language films and strive for the best film, that is another matter. However, from the historical development trajectory, the nationality of the academy members, and the nationality attributes of the Oscars, this is almost impossible. Nominations may have one percent hope, but winning the award is almost impossible - it is also true that it is necessary to remove "almost".

The turmoil of awards season has a close connection with "City of God", but almost all of them are indirect connections. As a movie that strives for the best foreign language film, it is more about speaking with strength, so it still needs to start with the reputation of the critics and the reputation of the audience. There is no shortcut and it is difficult to get along with each other. This is the good thing for Lance. After all, this is his first time to join the awards season. The lack of connections and unfamiliarity in skills destined that he cannot "show off his strength". More, "City of God" still depends on Paramount's ability.

Since "City of God" landed at the Sundance Film Festival at the beginning of the year and was released in February early, it won praise and attention strongly, and the box office also won good returns. After November, "City of God" was obviously forgotten, so Paramount Pictures had to arrange a re-screening of the movie. Although it was only screened in 71 theaters, it could at least reawaken people's attention. However, the pre-screening box office only remained at around 5,000 to 7,000 US dollars. The results cannot be said to be bad, but they cannot be said to be good.

When Lance was concentrating on filming the "day acquired" in Montreal, the outpost of the best foreign language film had already begun.

If we really wanted to carry out college public relations like the Weinstein brothers, Lance was really confused and had no idea to start. On the one hand, they had few connections in this regard at Diorama Pictures; on the other hand, Lance almost left the house without leaving the house. Percy had sorted out the information before, which could be used. Fortunately, "City of God" does not have to go the ordinary path.

On Christmas Eve, Paramount Pictures held a small movie-watching party at the Landmark Theater in Burbank, Los Angeles, and invited 300 senior movie fans to the cinema to watch the work "City of God". Among this group of movie fans, two special movie fans, Roger Ebert and Lawrence Topman.

These two fans are indeed senior enough to work for the Chicago Sun and the New Yorker respectively, and can occupy a place among the most discourse critics in the entire North America.

The Oscar selection rules clearly stipulate that the participating films and crew members are not allowed to contact the judges privately in any form, and they are not allowed to recommend their works to the judges privately in any way, even by email. Once found out, the most serious thing will be deprived of the Oscar selection rules. The "buried alive" in 2010 was deprived of the nomination qualification.

However, there are policies and countermeasures at the top. The judges are ordinary people, and they also need to have social life. For example, the judges attend a grand charity party, which is allowed. If the judges meet crew members of a popular movie at the charity party, then even the college cannot condemn their normal social life. The Weinstein brothers took advantage of such rule loopholes to make the college's public relations perfect.

Roger and Lawrence appeared at this private movie-watching party as friends of Lancelot.

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