If Central TV purchases Sevilla's TV broadcasting rights, it can live broadcast Sevilla's home game, but Sevilla's influence is not great. It is better to live broadcast other events than live broadcasting their games. Therefore, Central TV only offered a 4 million euro quotation for Sevilla's TV broadcasting rights.

Faced with such a pitiful offer, Sevilla President Del Nido had no choice but to give up.

If you lose your cooperation with Pro Radio and Television for 4 million euros, you will be a big loss. Atletico Madrid can "gamble" and don't care about the loss of more than 10 million euros. Sevilla is different. What's more, they need to consider next year and the year after that, selling the TV broadcasting rights to other media alone is not an easy task.

The most shocking thing is pro radio and satellite TV!

So far, in addition to Real Madrid and Barcelona, ​​Pro Radio and Television has signed TV broadcast contracts with 13 other clubs. Among the 20 La Liga teams, only Sevilla, Atletico Madrid, Malaga and Granada, who just advanced, have not signed. As long as these five clubs can complete the signature, Pro Radio and Television will continue to monopolize the TV broadcast rights of the La Liga all over the world.

However, Atletico Madrid has sold the club's broadcasting rights in Asia!

This means that pro Radio and TV's "Monopoly of La Liga" plan has already lost a corner in advance.

Pro Radio and Television actually attaches great importance to Atletico Madrid. Atletico Madrid is a big club. More importantly, last season, many media from China and other Asian countries asked to buy TV broadcasts of Atletico Madrid competitions. Pro Radio and Television made a profit in the distribution of Atletico Madrid competitions.

However, senior executives of pro-Broadcasting and TV believe that La Liga is dominated by Real Madrid and Barcelona, ​​and Atletico Madrid will definitely not dare to sell TV broadcast rights alone.

No matter how dissatisfied with the TV broadcast agreement, they would have to surrender and sign it in the end, otherwise they would suffer huge losses.

Obviously...it's impossible now.

What pro-Broadcasting TV cannot understand most is why Atletico Madrid sells the broadcasting rights in Asia at such a high price, but with 35 million euros as the base, even if Atletico Madrid does not sign a contract with Pro-Broadcasting TV, it will not suffer much loss. Pro-Broadcasting TV is not so stupid that it thinks that Atletico Madrid will not be able to bear the loss of more than 10 million euros.

For La Liga, the most important thing is live broadcast on domestic Spanish TV stations. Pro Radio and TV has no competitors in this regard. Other TV stations cannot spend a lot of money to purchase the right to broadcast the TV in Atletico Madrid. If it were Real Madrid, Barcelona could consider it, Atletico Madrid would have no capital.

This is what the Spanish TV media, including pro radio and satellite TV, think.

So in Spain, pro-Broadcasting and Satellite TV will not worry that Atletico Madrid will sell the television broadcasting rights in Europe to other media.

But now Atletico Madrid is no longer a passive side, but an active side. They can wait steadily. Even if they don’t sign a contract with Pro Radio and TV, they won’t lose too much. Pro Radio and TV is just the opposite. If they can’t get the right to broadcast Atletico Madrid’s TV broadcasting rights, they will have many games that cannot be broadcasted.

According to Atletico Madrid's results, their competition is likely to become the focus of La Liga next season.

What to do now?

Pro Radio and Television feels a little unavailable. Now, when you take the initiative to sign a TV broadcast agreement with Atletico Madrid, it is equivalent to admitting that you have become the failed party. This will make other clubs that are already dissatisfied even more dissatisfied. At that time, there will definitely be many clubs who want to sign a TV broadcast contract. It will become more difficult for clubs that have not signed a contract to sign it.

The senior executives of pro-Broadcasting and Satellite TV were also angry for a moment.

"Atletico Madrid is openly declaring war with Pro Radio and Television!" The external press officer of Pro Radio and Television said at a press conference, "They ignore the rules of Spanish football and want to develop outside the rules. This practice will affect the overall business operation of Spanish football and the unity of Spanish football!"

These are nonsense.

In the view of the Spanish Football League, the press officer of pro Radio and TV said it was right. They have been committed to package the La Liga overall. Atletico Madrid's approach is almost equivalent to "split" the La Liga, but they can't do anything because Atletico Madrid has not violated any legal provisions.

The various clubs in Spain originally talked about their respective TV broadcast rights, because Real Madrid and Barcelona sold the TV broadcast rights to Pro Radio and TV, so in the Spanish football circle, it seems that they will cooperate with Pro Radio and TV by default, and other media will not purchase a TV broadcast rights separately for the "Little Ball Club".

Atletico Madrid just broke the rules. It is indeed difficult for them to find them in Europe. Perhaps the TV media in Spain offered high prices to purchase TV broadcasting rights alone, but they found cooperative media from China and sold the TV broadcasting rights in Asia at a high price.

This is simply unexpected!

The Spanish Football League couldn't say anything, pro Radio and TV was very angry. They thought Atletico Madrid was provoking, so the senior executives of pro Radio and TV even decided internally, "Not to sign a TV broadcast contract for Atletico Madrid this season!"

Pro Radio and Television has not announced it to the public, but negotiations between Pro Radio and Television and Atletico Madrid on the right to broadcast television have been terminated.

Pro Radio and TV’s idea is very simple. Since Atletico Madrid sold the television broadcasting rights in Asia to other media, they would not lick their faces and buy the television broadcasting rights in the European region of Atletico Madrid. If you want to buy it, buy it together, or simply don’t buy it. They would use the method of ‘not signing a contract with Atletico Madrid’ to give Atletico Madrid a warning!

"Aren't you dissatisfied with the terms of the cooperation?? Don't you want to sell the TV broadcasting rights alone at a high price!?"

"Atlancia Madrid is an example!"

"In the new season, we might as well not broadcast Atletico Madrid's games live. At that time, the entire Spain and even Europe will not see Atletico Madrid's games!"

"... At that time, Atletico Madrid should come to the door and beg for signing a contract!"

Pro Radio and Television’s plan is to ban Atletico Madrid’s game in Europe. For a football club, it is simply disastrous to have no TV broadcast. No one watches their games. First of all, the fame will definitely be seriously damaged. Secondly, no matter how good their players perform, no fans can see it. Such performance is good and bad, which means little to the players.

Atletico Madrid's TV broadcasting rights issue is a big deal, but in fact, in Spanish football, the TV broadcasting rights issue is always the focus. Atletico Madrid and Pro Radio and TV have a public breakup. In the eyes of some media and fans, it is actually a normal thing. The only surprise is that Atletico Madrid really dares to sell the TV broadcasting rights to other media. Just one TV broadcasting rights in Asia can still be sold at such a high price.

In the eyes of many industry insiders, Atletico Madrid's approach is unwise, because pro radio and satellite TV does not sign contracts for Atletico Madrid, so they will definitely suffer considerable losses in terms of economics and image and reporting.

Wansheng ignored the media's statement at all.

He has notified the club and ignored pro radio and satellite TV. Wan Sheng said that, "We can still bear the loss of more than 10 million euros!"

Wan Sheng’s attitude is that it doesn’t matter, it doesn’t matter, so others won’t say much.

Although they think that breaking up with Pro Radio and TV is not a good choice, Taiwan Investment Group is the club's largest shareholder, and Taiwan Investment Group is the one who suffers the biggest losses.

As soon as July 20th, the players returned to the club one after another. Those who had just joined came earlier than the old players. They had to attend the physical examination and signing ceremony prepared by the club.

J-Rodrigueson, Radamel Falcao, Kevin De Bruyne, Thiago Silva, Juan Fran and others, all new players have come to report.

Soon other players came, and Atletico Madrid's lineup became neat.

On July, Atletico Madrid opened the training base. From that day on, the players who came first started to train in advance. Two days later, the team lineup was complete, and it was time for group training.

The first event is physical training.

Wan Sheng has very strict requirements for physical training. The old players in the team passed the news to new players, so when the physical training begins, some new players are a little worried.

During the holidays, J-Rodrigueson seemed to be too indulging. Wan Sheng gave him the highest requirements for his personal physical training plan. On the contrary, Thiago Silva, Kevin De Bruyne and others are just mid-level training content. The training plans of the team's old players, Ozil, Raul Garcia and others are relatively relaxed.

J-Rodrigueson had a bitter face and asked his forward Porto teammate Radamel Falcao about his training plan. The results he got made it difficult for him to accept - Falcao's training was also very easy, almost equivalent to Ozil, Raul Garcia and others in the team.

J-Rodrigueson felt very depressed, which became a heart disease for him, but after inquiring with Diego Costa, he realized that the coach's training was strict, and that was not allowed to be lazy.

"Last year, Aguero was suspended for three months because of his lazy life!"
Chapter completed!