For the past 10 years, pro radio and TV has been a broadcast cooperative media for the La Liga, and they monopolize most of the broadcasts of La Liga.

The reason why the "most" is said, rather than "all" is because the TV broadcast of La Liga is carried out by the teams themselves and the broadcasters. The big ball club must have the capital to talk about themselves, while the small ball club needs to "contract" it. A single small ball club has no ability to talk about TV broadcasts at all.

This is also the reason why there are huge differences in the cost of TV broadcasts in La Liga.

Real Madrid and Barcelona have huge support, so they naturally have the ability to talk directly with TV broadcasters to talk about the cost of TV broadcasting. In 2006, Real Madrid's TV broadcasting rights for seven seasons were sold at 1.1 billion euros, and Barcelona followed closely behind, and also at a high price of 1.05 billion euros in seven seasons.

Other clubs are different.

For example, Atletico Madrid, the broadcasting rights are discussed every year, and the negotiations with Pro Radio and Television are not pleasant. Atletico Madrid is the third-ranked team in Spain. The broadcasting costs are 3 or 4 times different from Real Madrid and Barcelona.

Valencia's situation is similar to Atletico Madrid, and their performance is not bad, but if you want to talk about the right to broadcast the TV, you must first have influence. Valencia will definitely not be compared with Real Madrid and Barcelona, ​​so the TV broadcast fee you get every year is basically in line with Atletico Madrid.

Atletico Madrid and Valencia are like this, and other clubs are even more bleak. For example, Sevilla's performance is good, but there is no price at all. Their annual TV broadcast revenue is less than 20 million euros. The other 15 teams are worse than Sevilla. Villarreal is a La Liga powerhouse and can occasionally achieve good results and even compete in the European League. However, the TV broadcast revenue they received last season was the third-last of the 20 La Liga teams.

This is why La Liga teams are dissatisfied with the right to broadcast the television.

Other small balls have been calling for "equalizing the rich and poor". They hope that the La Liga will collectively sell broadcast rights like the Premier League. But in fact, it is unrealistic to quickly implement "equalizing the rich and poor" in La Liga, that is, selling TV broadcast rights in packages. This is not only a matter of policy bills, but also related to the high composition of La Liga clubs.

Why can the Premier League be the upper hand in the competition?

Ordinary fans can only think of the FA and foreign investment, but the biggest reason is that most of the Premier League clubs are in the joint-stock system, so rich people can participate in shares as long as they want to invest. Most of the clubs in Spain are still club membership systems, and Real Madrid and Barcelona are also membership systems, so it is difficult for foreign investment funds to participate in Spanish clubs.

Atletico Madrid Club was acquired by Taiwan Investment Group as a whole, but the club is still a membership system. It is just that Taiwan Investment Group occupies most of the shares. Before completely solving the membership system, or in other words, it is impossible for Atletico Madrid to go public like many clubs in the Premier League.

The membership system of La Liga clubs is difficult to change, which leads to the serious partialization of La Liga clubs.

In addition, Spain is a very special country, and Spanish football is not decided by a department. It is currently the State Councilor in charge of sports and the Spanish Football League jointly fought against the Spanish Football Federation.

In the eyes of many people, this is simply incredible. A Spanish football federation can actually fight against the Spanish government... It's really funny, but that's the case.

With so many confrontations, it is strange that Spanish football has only one voice.

At present, each club can only find a way out.

Pro Radio and Television signed two La Liga giants, Real Madrid and Barcelona, ​​which was almost equivalent to a monopoly and naturally had a considerable voice. They naturally would not increase the cost of TV broadcasting for other clubs.

Pro Radio TV hopes to continue to maintain the original contract until the end of the contract period with Real Madrid and Barcelona in 2013. Other clubs are not within their considerations, and naturally other teams are dissatisfied with the current distribution.

In early July, Sevilla President Del Nido called on major clubs in La Liga to discuss the distribution of La Liga TV revenue, and locked the two "super teams" Real Madrid and Barcelona outside the door, but nothing was achieved at the meeting because Spain still maintained the "single talks between each club" model and could not reach an agreement with the TV broadcaster, and nothing was done in vain.

Atletico Madrid must find its own way out.

In fact, Atletico Madrid is not a purely small club, and it is also a nobleman in Spain. However, Wan Sheng is dissatisfied with the team being the "second level". No matter what the distribution of La Liga is fair or not, from Atletico Madrid's perspective, he naturally has to strive for more benefits for the club.

pro-Broadcasting and TV TV asked Atletico Madrid to renew the TV broadcasting agreement, but did not increase the price on the broadcasting fee.

"They seem to think they're going to eat us?"

Wan Sheng sneered.

Pro Radio and Television's consideration is very simple. They have a contract with Real Madrid and Barcelona, ​​so they can live broadcast the matches between the Bernabeu Stadium and the Camp Nou Stadium. They are not afraid that other teams in La Liga will not sign contracts, and other teams will not be able to find other partners. Even if some small balls will find partners, which TV station is willing to spend a large amount of funds every year to buy out the right to live broadcast for a single home game?

Before November, some teams had not signed the TV broadcast agreement, so in a season, they would probably not get a penny of TV broadcasting fees.

Pro Radio and TV plays this idea. Generally, clubs cannot bear this loss. Of course, some teams do not sign contracts, which also has an impact on Pro Radio and TV because they do not have the right to broadcast team home games that have not signed a TV broadcast agreement.

This is the contradiction.

Wan Sheng ignored the requirements of pro radio and satellite TV. Not to mention whether Atletico Madrid's skills have suffered a loss of 40 million euros, his biggest trump card is not in Spain at all.

But in... China!

Since last summer, Wan Sheng brought Wang Qiuming to Madrid, and Atletico Madrid's performance has soared. The most live broadcasts in China are Atletico Madrid games, with the number of live broadcasts even at least Barcelona games.

The process of domestic media broadcasting Spanish football matches is actually very complicated, because they have to first purchase the broadcast fee from Pro Radio TV, and then they can broadcast it for each game.

Last season, there were already TV giants Central TV and online live broadcast websites such as Xinlang and Sohu. They wanted to buy the right to broadcast TV at Atletico Madrid, but it was definitely impossible for the season, so Wansheng is now ready to talk to the country first.

To sell the club's TV broadcast rights, the first thing to consider is Central TV. At the same price, Central TV has a greater influence and can also be helpful to Atletico Madrid's brand promotion.

Atletico Madrid needs to consider, choose the two models of "distribution" and "packaged and sold". The first is to sell the TV broadcasting rights to several media respectively, which will naturally be much lower in price. The second is to sell the TV broadcasting rights to one media in package. For example, sell all the TV broadcasting rights in Asia to Central TV. If other Asian TV stations and live broadcast websites want to broadcast Atletico Madrid competitions, they need to purchase the broadcasting rights from Central TV. In this way, they can definitely sell them at a high price.

After some internal research by Atletico Madrid, he chose to 'package and sell'. After all, the club's main business is football, rather than talking about the cost of TV broadcasts with various media every day.

In mid-July, Atletico Madrid began negotiations with Central TV on the right to broadcast the television.

The cost of purchasing a TV broadcast of an Atletico Madrid club will definitely be much less, because atletico Madrid has no right to broadcast the away games, but based on the investment and viewership situation last season, and the first time the two sides cooperated directly, Central TV still gave a good price - 35 million euros, and 35 million euros a year to buy out the TV broadcast rights of Atletico Madrid's home league and the cup matches in Asia.

Atletico Madrid considered it and the two sides finalized the contract.

In the afternoon of the same day, Atletico Madrid held a high-profile press conference, announcing its cooperation with Central TV on Asian live broadcasts. The high price of 35 million euros also shocked various clubs and Spanish media. They never expected that Atletico Madrid really dared to sell the TV broadcast rights alone, and the broadcasting fee in Asia alone was sold at a high price of 35 million euros.

Many clubs that have not signed a television broadcast agreement for next season are also urged to follow Atletico Madrid. For example, Sevilla, their annual TV broadcast fee is less than 20 million euros. If Asia alone can sell for more than 30 million euros...pro Radio and TV? Get out of the way!

The Sevilla Club quickly communicated with Central TV, but Central TV would not spend a lot of money to buy Sevilla's TV broadcast rights because it was completely meaningless. They would be enough to broadcast Atletico Madrid games in one round of leagues. At most away rounds, they would broadcast the match between Sevilla and Atletico Madrid live, but a single game would definitely not spend a lot of money to buy, and Sevilla's influence was not that great.

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Chapter completed!