At ten o'clock in the morning on July 10, 2011, Li Rui met a reporter from People Weekly in the office on the top floor of Xin'an Building.

"Hello, Mr. Li, my name is Zheng Chichi, and I am a reporter for the technology and finance section of "People Weekly"." The other party is a young and elegant girl wearing gold-rimmed glasses.

"Hello Reporter Zheng...what is Chichi?" Li Rui asked.

"It's Chi Chi who is [preparing for departure and fearing he will return later]." Zheng Chichi pursed her lips and smiled, "When my mother was pregnant with me, I refused to come out when the due date came. I was so delayed.

I was only half a month old, so my dad gave me this name."

"It sounds pretty good." Li Rui smiled.

The guests and hosts are seated, why not serve tea and pour water carelessly.

Zheng Chichi took out some pieces of paper and said, "Mr. Li, here is the interview outline I listed. Do you want to make some preparations first?"

Li Rui shook his head and said: "No need, let's just talk casually. As long as I dare to say something, you can retaliate."

Zheng Chichi smiled and said: "Mr. Li is so refreshing. Okay, let's get ready and start..."

After a few opening greetings, Zheng Chichi officially entered the interview topic.

"The launch of Credit Suisse has caused a lot of repercussions on the Internet in the past few days. As a Kik-type instant messaging software, it surpassed MiLiao and V-Message as soon as it was launched, ranking first among communication applications in the Apple Store. Please tell me.

How did Credit Suisse do it?”

Zheng Chichi's problem is not as harmless and gentle as she seems, but there is a trap hidden inside.

From the very beginning, Credit Suisse was placed in a position of comparison with MiLiaoVXin. If the answer is not good, it may trigger a war among its own fans. Any prudent entrepreneur will try to avoid such comparisons.

Li Rui smiled slightly and said: "The software of the same type currently on the market is too rough. It is not unusual to surpass them. If we don't even have the ability to surpass them, then why do we still want to be Credit Suisse?"

It’s better to go home and sell sweet potatoes. As for how to do it, it can only be said that creativity, technology, operation, and publicity are all indispensable.”

Zheng Chichi was dumbfounded.

She had indeed dug a trap, but she didn't expect to hear any explosive answer. She had even guessed that Li Rui would use formulaic words to express modestly.

Because the other entrepreneurs she interviewed all gave the same answers, with the same answers, no new ideas, and even no personality.

But she guessed wrong. Li Rui's straightforward statement was not only full of confidence in Credit Suisse, but also ridiculed and disdained MiLiao, VXin, and various software of the same type.

This is an explosive answer, how dare you say it!

Zheng Chichi felt that the blood all over his body was boiling, his eyes were shining, and he was staring at Li Rui like a cat seeing a salted fish.

She quickly struck while the iron was hot: "What Mr. Li means is that he is very dissatisfied with the same type of software currently on the market. Is this what prompted you to develop Credit Suisse?"

Li Rui nodded and said, "You can understand it that way."

So crazy... An adjective flashed through Zheng Chichi's mind, but she became even more excited.

She had a feeling that this interview might be the highlight of her career, and she must seize this once-in-a-lifetime opportunity!

Zheng Chichi continued to ask: "What is Mr. Li dissatisfied with about similar software?"

"That's too much. If I were to explain it in detail, I might not be able to finish it in three days and three nights."

Zheng Chichi blurted out: "It doesn't matter, I can stay with you for three days and three nights!" After saying this, he realized that this sentence was a bit ambiguous, and his face turned slightly red.

Li Rui smiled and said: "Let me talk about a few aspects first..."

I talked for half an hour, talking endlessly and eloquently, and criticized various software of the same type, including MiLiao v.

Criticizing from a philosophical, perceptual, artistic, and lofty perspective does not point out any substantive shortcomings at all.

The criticisms come in all shapes and sizes, but they don't actually hurt. This is the art of criticism. How could Li Rui directly point out the shortcomings of his colleagues? Doesn't that give them a chance to make corrections?

He also hopes that his colleagues will go further and further down the wrong road, and it is best to disappear without a trace!

Zheng Chichi was stunned when she heard this. When she was in college, she also claimed to be a talented woman. She also participated in the school's debate and even won the best debater.

But compared with Li Rui, Zheng Chichi felt that she was weak back then!

After Li Rui finished speaking, he took a sip of tea to moisten his throat: "Reporter Zheng, do you have any questions?"

Zheng Chichi woke up from a dream and said quickly: "And..."

I only asked two questions in total and chatted for more than half an hour. I'm afraid today's interview will be a marathon.

Next, Zheng Chichi asked about Credit Suisse’s development experience.

“What Credit Suisse wants to bring to this market is not only better services, but also new ideas. As the company’s core product, what Credit Suisse wants to do is to become the most commonly used communication tool and use Credit Suisse as the core hub to connect various countries.

This kind of tool application can open up the gap between app and app, app and UI system, through

The ecological chemical reaction makes Credit Suisse the hub of interaction between ecology and terminals, so that the experience no longer compromises with hardware and platforms, and simplicity is returned to users." This was all thought up by Li Rui last night, and he drew lessons from many previous leaders.

The concept, anyway, is to speak human language in a way that does not speak human language, and try to make people unable to understand.

Sure enough, Zheng Chichi was a little confused and asked doubtfully: "What is the ecological chemical reaction you just mentioned? I am a liberal arts student and I am not good at science. Please forgive me."

Li Rui said seriously: "Ecology refers to Xingrui's diversified businesses covering multiple fields, such as software, mobile phones, culture, entertainment, etc. Chemical reaction can be referred to as chemical reaction, which means combining various ecological businesses together to produce

Chemical reaction releases huge energy!"

Zheng Chichi wanted to say that she still didn't understand, but she felt embarrassed, so she could only agree with it.

Li Rui also knew that he didn't understand. To be honest, although he was a reborn person, Zhen Guiguo's words back then were really confusing and he was brainwashed in a daze.

Taking advantage of Zheng Chichi's confused look, Li Rui continued: "Xingrui will rely on the new Internet ecological model to break the boundaries of ecological reaction and create a new economic form of the Internet ecological economy."

"This ecological economy has three major characteristics: value reconstruction, sharing and globalization, ultimately forming a complete ecosystem consisting of a vertical closed-loop ecological chain and a horizontal open ecosystem. The connecting point between the vertical and horizontal is Credit Suisse!
Chapter completed!