Li Rui did not directly answer Ye Bingling's question. He knew well that it is better to teach someone to fish than to teach him to fish.

In the past, Maoyuan advertising was at best a small fishing boat in the river, catching some small fish and shrimps. It could support the family but could not make a big impact.

Today, Maoyuan Advertising has evolved from a small fishing boat to a large fishing boat. It is no longer satisfied with fishing in the river, but also goes to sea to catch big fish.

In a few years, Maoyuan Advertising in Li Rui's mind should turn into a cruiser, showing off its power and domineering in the Hua country's advertising market!

The ultimate goal is to become an aircraft carrier, forming a swarm effect, and whatever Bingfeng points at, he will be invincible!

Ye Bingling's business ability is indeed limited. If he doesn't learn to recharge quickly, he will really not be able to control the increasingly bigger ship of Maoyuan Advertising in the future.

Li Rui asked Ye Bingling a question.

"Chairman, just imagine, if you want to buy a Gree air conditioner now, you may see an advertisement for Gree air conditioner on TV, and then you pick up your mobile phone and search for [air conditioner] in Qiandu, and an advertisement containing Gree air conditioner will pop up.

Linked paid search results and various reviews of air conditioners, you then open professional forums to search for air conditioner related knowledge and reviews, there may be local dealers among them

Advertisements placed by suppliers. You may also see various videos about air conditioners, outdoor billboards, elevator advertisements, bus advertisements, and your mailbox may receive advertising emails from Gree. You may also see them when browsing vblog.

Maybe after seeing Gree’s official account, you ended up going to a local physical store, maybe the one advertised on the forum, and bought an air conditioner.”

This is a scene that any consumer may encounter. In an era when consumerism is gradually becoming more prevalent, people are faced with too much information, and a large amount of information contains advertisements!

After Li Rui finished describing, he raised a question: "Can we come up with a model to analyze how these advertisements are combined and interacted, and ultimately affect consumers' purchasing decisions? With so many advertisements, how do we judge which ones are useful?

Which ones are useless?”

Ye Bingling said: "In the advertising course, the teacher said that 90% of advertisements are useless, but..."

"We don't know which 10% is useful." The two said the second half of the sentence in unison.

After finishing speaking, the two looked at each other and smiled knowingly.

Li Rui hadn't seen Ye Bingling's smile for a long time. The chairman was usually cold and stern, but her smile was really pretty.

Li Rui continued: "Times are different. In the past, we did not know which 10% of advertisements were effective. Now with admonster's advertising data analysis, although we cannot accurately find the 10%, we can probably

Thirty to fifty percent of the ineffective parts can be found.”

Ye Bingling said: "I know... Lao Yan told me. Their technology can sort out the interaction between various media and sales, and accurately identify the impact of external variables on performance. I didn't believe it at first, but then I applied them

The strategies given have improved market performance by 10%-30% while maintaining the same budget... So I feel that the things I learned in school are outdated..."

Li Rui nodded: "The traditional advertising model is destined to be unable to survive in the future. The era of setting a marketing plan and then letting it fend for itself will no longer exist. In the future, advertising companies must continue to streamline the advertising process to allow

The purchase, placement, evaluation, expansion and cancellation of advertising have become simpler. Evaluate the marketing results of advertising in different markets monthly, weekly or even daily, and revise the marketing plan.”

Ye Bingling seemed to understand but suddenly said: "Speak slowly and I will write it down."

One dares to teach and the other dares to learn. There was not much food to eat during this meal, and there was not much exchange of knowledge.

Li Rui finally said: "Chairman, in fact, just let Yan Zhao and Hong Hui do the advertising effect analysis. They are professional in this area of ​​technology, and when I brokered the merger between Maoyuan and admonster, I also hoped that they could provide

Maoyuan provides technical support. You are mainly responsible for controlling the overall strategy..."

Ye Bingling stared at him and said seriously: "You asked me to strategize before, and you went to charge into the battle. I was quite happy at first, but then I realized that strategizing meant staying in the company and doing nothing! You lied to me once, this time

I won't be fooled again."

Li Rui was shocked. The chairman actually became smarter!

"How could I lie to you? I suggest you study more about app advertisements." Li Rui said quickly.

Ye Bingling said: "Is this the app advertisement you mentioned in Maoyuan's transformation plan before?"

Li Ruidao: "I think app advertising will be the best advertising model to win consumers' attention in the next ten years. At present, there are not many advertisements in this area in China, and Maoyuan has transformed into the new media market.

We should increase investment in resources in this area and seize the market as quickly as possible."

Ye Bingling said: "The analysis in your transformation plan is very clear. I have read it several times..."

"Oh? The chairman has done so much homework?" Li Rui was very pleased.

But Ye Bingling glared at him fiercely: "Otherwise, do you really think of me as a Buddha statue on a Buddhist altar? It's useless to just put it there?"

Li Rui said seriously: "Chairman, what are you talking about? Who said Buddha statues are useless? At least they give people spiritual comfort!"

After making a joke, Li Rui reminded: "In fact, no matter how the advertising model changes, what matters in the end is still creativity. This is why many advertisers always believe that advertising is an art. Creativity in app advertising is also very important.

, we must pay special attention to the characteristics of app advertisements, so that they can be integrated with the app as much as possible and not be intrusive to consumers.”ъìqυgΕtv.℃ǒΜ

The invasiveness of advertising is often overlooked. For example, if an advertisement is suddenly inserted in the middle of a TV program, the audience who is immersed in the plot will definitely be annoyed or even disgusted with the content of the advertisement.

The same is true for large advertisements in newspapers and magazines. Readers will think that they have spent money to buy a few pages of waste paper.

Advertising on apps, as long as the method is appropriate, can dilute this aggressiveness and allow consumers to accept advertising information unconsciously.

This is something that real top advertisers should consider, and it is also something that Li Rui hopes Ye Bingling will study seriously.

After dinner, the two of them took a walk on the street.

The July night in Haizhou is a bit hot, but walking next to Ye Bingling will only make you feel cool.

After all, the chairman is... an iceberg beauty.

We chatted while walking. This time we only talked about life, not work.

Until Li Rui's cell phone rang, breaking this rare leisure.

The caller is Wang Junyu.

"Boss, "People Weekly" magazine wants to interview us, do you want to accept it?"

Li Rui was stunned.

Be interviewed?

He thought for a while and asked: "What is the main content of the interview?"

"I seem to want to ask about Credit Suisse's development process and my views on Penguin's copycat behavior." Wang Junyu said.
Chapter completed!