In the Internet era, there are two problems that always face Internet companies.

First, how to attract users to use my products and services?

They used various methods to attract users, including traditional ground promotion mode, various advertisements, and of course, there were also some popular help bargaining...

The second is how to keep users.

User retention rate is a very headache for enterprises. Sometimes, users who try every means to rack their brains to attract, they run away when they open the interface, register an account and never log in again. Once logging in, they disappear, and once they use the service.

, I cancelled my account as I used it...

How to keep users for a long time? In addition to constantly updating products and services, Internet companies have also thought of a good way, which is to gamify products and services.

Li Rui also used this method on the Blockbuster website.

Now, users of Blockbuster may trigger the user achievement system whether they are logging in, searching, playing or other behaviors.

The first login triggers the "first login" achievement and receives 100 achievement points.

The first search triggers the "first search" achievement and receives 50 achievement points.

The first playback, the first recharge, the first renewal, and the 20th, the fiftieth, the hundredth... There are hundreds of achievements hidden in the backend of the website, waiting for users to discover at any time

.

Achievement points can be used to redeem membership time, and you can also redeem medals of honor after a certain amount.

Although it is just a simple achievement system, it is enough for users to enjoy searching, sharing and showing off their achievements. Related posts can often be seen on Facebook and Twitter, attracting thousands of people to participate in the discussion.

Now the retention rate of Blockbuster's website is about 30%. Considering the problem of film library resources and facing Netflix, a powerful competitor, this result is already quite good. As for how many services are gamified, it is really a big deal.

It's hard to say, but it will definitely be of some effect.

In a few years, the rise of the software that uses the game model to do e-commerce will truly achieve the ultimate gamification of services.

Li Rui didn't want to seize the other party's initiative. After all, that model is too easy to be scolded. He just hopes that Zhang Ming can avoid detours at the beginning stage.

In fact, the various fast versions launched by Huawen Hotspot later are a reflection of product gamification.

Sign in, open treasure chests, make money when walking, eat subsidies, sleep subsidies, receive gift packages every day, read and watch video reply to earn points, invite friends to reward, plant vegetables, plant fruit trees, turntable lottery... Just looking at these project settings, who would have thought this is

A software for watching news?

Who would have thought that in a few years, you can not only make money by watching videos, novels and news? Although you don’t make much money, who would refuse an extra income of dozens of yuan a month?

Of course, if you buy it but don’t sell it well, users think you have made money, but in fact, companies make more money through advertising.

Through gamification, we create more fun for users, attract them to spend longer, achieve ideal retention rates, and thus obtain higher advertising revenue. This is the way to play with Xiawen’s hot topics.

Li Rui gave a few tips, and Zhang Ming felt like he had a treasure. He exclaimed: "Boss, you have to have a good idea. High, high, really high!"

Li Rui said seriously: "Zhang Ming, if you really can't learn how to flatter, you don't have to learn..."

After talking about Rui's headlines, Li Rui suddenly remembered the artificial intelligence he talked to Robin a few days ago, and asked tentatively: "What do you think of artificial intelligence?"

Zhang Ming said: "Artificial intelligence is definitely the future trend. I believe that in the near future, it will subvert the entire technology industry."

"Oh, why do you say that? I actually invested in an artificial intelligence company. What do they say about their technology? They are still very immature now." Li Rui asked with interest.

In 2012, even Hinton was just recognized. Many large Internet companies did not even realize the importance of artificial intelligence. Although Qiandu always said that he wanted to do artificial intelligence, he really wanted to do it or just for the stock price. I am afraid that only Luo

Bin himself knew it.

Zhang Ming was able to determine the subversiveness of artificial intelligence at this very early time, and his vision was really ahead of the curve.

Zhang Ming said: "When computers were first invented, some people thought it was useless. When the Internet first appeared, some people disagree. Maybe the level of artificial intelligence is still relatively low, but I believe that technology will continue to improve, and sooner or later, artificial intelligence can do it.

Do what the human brain can do, and it will only do better!”

"Maybe this day will be long, but I firmly believe that that day will come."

Who says straight men in science and engineering don’t understand romance?

It's just that their romance is different from that of ordinary people.

Li Rui said with deep emotion: "I won't wait too far that day."

The lunch with Zhang Ming was very valuable. On the one hand, it finalized Ruitou, another major project of Xingrui Capital, and on the other hand, it strengthened Li Rui's determination to invest in artificial intelligence.

At first, Li Rui didn't want to intervene too early, and wanted to wait for the later picking of fruits.

Zhang Ming's words made Li Rui realize that artificial intelligence is too important. If you cannot make a layout in advance, what should you do if the situation changes in the future and you want to intervene but can't intervene?

Even if Li Rui invested in the Donkey Party and the Xiang Party, Xingrui Capital is not Microsoft after all, and it is impossible to obtain real support. Microsoft can take over Openai for 1 billion magnesium, but Xingrui Capital may not be able to do it.

Invest, invest now!

...

The planning of the incubator industrial park is a big event. Although the upper class has planned it, the specific place to choose, the size of the area, and the kind of policy support it will be required to prepare time, and it cannot be achieved overnight.

Due to Xingrui's advance investment, Kingsoft District is currently slightly ahead of its position, but its disadvantages are also very obvious.

According to Chen Qin, the opinions of the upper class were not unified, and there was no way to reach a consensus after several meetings.

Chen Fengping could not have a single man, so this matter entered the stage of continuing research. As for when it can be implemented, it depends on when the interests and ideas of several parties can be unified.

On Friday afternoon, October 19, when it was about to get off work, Ruidiko issued an announcement.

The announcement claimed that the price will continue to advance and Xunrui's merger plan. The merger and acquisition agreement allows both parties to complete the transaction before March 31, 2013, and the overall transaction will be completed by June 2013.

If the announcement only has this content, it is not surprising. It only supplemented the previous merger and acquisition news, but the second half of the announcement is full of counterattacks.

The second half of the announcement pointed out that Ruidike had contact with Pudong Ketou and had several rounds of negotiations, but was not satisfied with the price given by Pudong Ketou, and Pudong Ketou did not submit it from beginning to end.

Excessively strong financial proof, resulting in transaction failure.
Chapter completed!