Chapter 2005 One-person public relations
How strong are the hot topics of Huawen in the past?
The Internet world of Xiaguo gradually evolved from the earliest Great Sage, Xinlang, Penguin, Ali, Fox, Netguin, Qiandu and other companies to the Romance of the Three Kingdoms of Penguin, Ali and Qiandu to the rise of the mobile Internet.
After the Qiqiandu fell behind, a situation of two heroes competing for hegemony between Penguin and Ah Li was formed.
The two giants have too much radiation and influence on the entire industry, and their huge amount of funds and powerful technology have led to them being able to easily imitate, copy and invade any new model.
Some financial media once believed that under the suppression of the two giants, there would never be any challengers in the Internet of Xiaguo. Creative companies may be destroyed by the two giants or recruited by the two giants, and there is no other way out.
This view is not surprising, after all, Penguin and Ah Li are too powerful!
As the largest comprehensive Internet service provider in Huaguo, Penguin is also one of the companies with the most users. Its valuation once exceeded 4 trillion Huayuan, ranking seventh in the world. Its V-Xin almost monopolized the social market and puts capital.
Tentacles extend to all aspects of the Internet field.
Before that great war with 720, Penguin was known for its greed, and there was almost no possibility of surviving any model and service they targeted.
Later, Penguin learned from the lessons and opened the platform, but in fact it changed to a dominant way, from imitation to recruiting, using money to take one entrepreneur after another, thus achieving a de facto monopoly.
Another giant, Ali, is not inferior. It ranks eighth in the world with the highest market value. Its payment software Pay Bei occupies more than half of the domestic payment market. Grasshopper Finance uses 3 billion capital to leverage trillion markets. Online shopping platform Tian
Miao and Taobei even created a terrible record of "Double Eleven" transaction volume exceeding 500 billion.
In the Internet field monopolized by the two giants, there are also many entrepreneurs who hope to break a path of blood, but without exception, they fell on the road to success, left the market sadly, and sold themselves to the giants with better luck.
It is in this almost impossible monopoly environment that the hot topic of Huawen emerged.
Huawen Hot Spot relies on the unique algorithm developed by Zhang Ming to create a personalized recommendation engine technology. It can explore interests based on each user's social behavior, reading behavior, geographical location, occupation, age, etc., and make personalized recommendations.
The content not only includes news in a narrow sense, but also includes information such as music, movies, games, shopping, etc., and will quickly update the user model as the user's behavior to achieve the goal of accurate delivery.
When the hot topic of Huawen first appeared, it was not taken seriously by the giants. In their opinion, isn’t this the way of playing the previous portal website? It technically only imitates Google and Qiandu, and there is no such thing as any.
threaten.
But under Zhang Ming's leadership, Huawen Hot Spot devoted himself to polishing personalized content recommendations and accumulating strength. When the giants realized its power, they could no longer suppress its rise!
Zhang Ming then took Huawen hot topics as the core and successively created industrial clusters such as Douyin short videos, Guagua videos, Monkey Q&A, Car Knowers, massive engines, Hongshan short videos, and tomato novels, breaking through the encirclement of the two giants in one fell swoop.
, make a leader!
The basis of all this comes from the algorithm developed by Zhang Ming.
Now that Li Rui heard that this algorithm has taken shape, he was very excited.
Calculate the time, the hot spots of the previous life were almost founded at this time. In this life, Li Rui dug Zhang Ming to Blockbuster, the hot spots of the Huawen have not appeared yet.
Anyway, Blockbuster doesn’t have much work at the moment, and Zhang Ming is also capable enough, so don’t be idle.
Li Rui said: "Zhang Ming, since you mentioned the algorithm, I think the idea I mentioned to you before should be implemented. I hope to apply this set of algorithms to other fields..."
Li Rui briefly explained the various characteristics of the hot topics in his previous life. After he finished speaking, he found that something was wrong with Zhang Ming's eyes.
"What's wrong with you?" Li Rui asked.
Zhang Ming said excitedly: "Boss, your idea is completely consistent with me. I also think it is too wasteful to just recommend movies to users. We should go to a larger field!"
Li Rui said: "Since that's the case, are you interested in taking charge of this project?"
"Of course I do!" Zhang Ming said without hesitation.
Li Rui said: "But your work at Blockbuster is already very busy. Are you sure you have no problem with your time and energy?"
"Absolutely no problem!" Zhang Ming was already excited. Li Rui estimated that if he was not allowed to take charge of this project, he might give up the job on the spot.
So in this restaurant, the "Ruitou" project, which will become the second most important traffic entrance under Xingrui in a few years, has been officially finalized.
Before Zhang Ming advances the project, Li Rui has to remind him.
"Do you know "theedaily"?" Li Rui asked.
Zhang Ming said: "That News Group? I have installed it on my iPad, and I often read some international news on it."
Li Rui said: "Thedaily's operating conditions are very bad. News Group has invested 60 million magnesium, and now it has only 100,000 paid subscribers, with a net loss of more than 30 million. I guess it won't last long."
Zhang Ming said in surprise: "Did you lose so much?"
News Group did not release any loss news to the outside world. Li Rui also heard her accidentally reveal it when she chatted with Deng Wendi in Madrid last time.
According to Deng Wendi's meaning, Rupert is likely to give up this project because of his serious losses.
Looking back more than a year ago, when "theedaily" was first launched on iPad, it was incredible. For a time, the saying that electronic media would completely eliminate traditional media was rampant. As a result, the traditional media was still alive, and "theedaily" was almost dead.
I guess when the day "thedaily" officially falls, many people will boast about the vitality of traditional print media again.
But the times are rushing forward. The fall of "thedaily" cannot prove that electronic media is not good, nor can it affect the fate of print media. It can truly change the media ecology. Ruitou, who is on the right path, is on the right path.
"The mistake of theedaily is that it does not get rid of the traditional media communication methods, which is equivalent to just moving newspapers and magazines to the iPad, and it does not reflect the advantages of electronic media and mobile Internet at all." Li Rui reminded Zhang Ming, "It
We can't make any mistakes again."
After a pause, Li Rui said like a joke: "Do you know, subscribing to "theedaily" can only be done through the Apple store, and Apple cannot disclose subscription information to News Corp. So they only know that someone has subscribed to "theedaily".
》, but I don’t know who it is, and I don’t even know whether the other party is a man, a woman, a human or a dog. Even the reader’s information is
Li Rui continued: "What Ruitou needs to do is, first, fast! Second, personalization! Third, interactive experience! Also, I hope you can add some gamification functions like Blockbuster's website.
Chapter completed!