Pengcheng, Penguin Headquarters, Interactive Entertainment Group Conference Room.

At the beginning of this year, in order to cope with the mobile Internet tide, Penguin made structural adjustments to its industries and re-divided the original business into seven business groups, namely: teg (technical engineering business group) and cdg (enterprise development business group)

,ieg (interactive entertainment business group), sng (social network business group), wxg (v information business group), omg (online media business group) and mig (mobile Internet business group).

Among them, the interactive entertainment business group is responsible for the operation and development of Penguin's overall interactive entertainment business, integrating multiple original game product departments, cooperative product departments and related business support departments to coordinate the business of its studios.

Integration, Penguin Coo Ren Changyu serves as the president of the business group, and Senior Vice President Ma Tie is directly responsible.

Today's meeting is the first plenary meeting of the interactive entertainment business group after a series of structural adjustments and reforms, and the content is very important.

Most of the heads of departments and studios rushed to Pengcheng to attend the meeting, and even if they were unable to arrive due to official duties, they would also attend the meeting through video.

Just midway through the meeting, Ren Changyu's secretary came in and whispered to him.

Ren Changyu browsed and slightly locked: "Now? You just said who has gone?"

The secretary nodded and said, "The information I have learned is that Lei Jun, Charles, and Shi Tiezhu have all gone, and Feng Xinqiao of the Great Sage has not gone, but Tan Huadong has gone."

Ren Changyu's face looked a little ugly, but he still said lightly: "Are they going to play with the romance or the romance? I don't think it's useless..."

He said this and thought for a moment, "Everyone, I suggest that the meeting be paused and let's see something interesting together."

The secretary operated on the projector a few times and opened the live broadcast room of Xinlang VB. What was reflected in everyone's eyes was the press conference of Xingrui Games.

Ma Tie looked at it and said in surprise: "Mr. Ren, are we?"

Ren Changyu said lightly: "Everyone should know that "Sugar Legend" and "Defend Tomato" developed by Xingrui Games have performed well in the current mobile game market, especially "Sugar Legend" has been overseas Apple and

Google Store Top List. This company will be our strong rival in the future. As the saying goes, knowing yourself and your enemy will win every battle. Today, we will have a meeting while learning the new game of our competitors, so we can have a target for attack.”

Ma Tie smiled and said, "I know that "The Legend of Sugar Cubes" is actually a match-3 game. The picture is very cute and it is well marketed overseas. Such a simple game can be sold overseas so well, which is indeed unexpected. So

We are already developing a similar game that will be available online in the middle of this year.”

Ren Changyu nodded with satisfaction and said, "It's done well. The next key task is to give full play to the cluster effect of the business group, integrate resources, and discover the popular game types and gameplay on the market as soon as possible, and then study them and turn them into your own use.

Overall, you can talk about this in depth..."

Ma Tie Road: "I really have something to say. In the past year, we have studied various popular games on the market, developed many similar games, and then promoted and marketed them through Jiju Space and Penguin SNS resources, and obtained

Very good results…”

He talked freely, and everyone else listened very seriously, while taking notes.

These are the secrets of Penguin’s success. You have to learn some experience!

If you have no creativity, you can take a look at the rankings.

I have no idea, just find a hit product and play it for a few games.

I don’t know how to develop it, just look at how the same type of games are made.

If you really can't do it, just pay for the most mature development company on the market and it's done!

Who says it's difficult to make games?

Is it obviously very simple?

Ma Tie is of course a few tricks to be the main person in charge of Penguin Interactive Entertainment Department. Although the games he mentioned are more or less suspected of plagiarism and imitation, they have created very amazing revenues in revenue.

Especially for several web games that rely on Jijiu Space to promote, the monthly flow even exceeded 50 million Huayuan, ranking first in the domestic web games.

With the support of achievements, Ma Tie is quite confident in introducing the situation: "... According to my judgment, this year, with the increase in user usage of Jiujiu Space, the revenue of these web games will also set new records. We have in 2012

The goal of the year is to create three S-level hot web games, five A-level boutique web games, and fifteen B-level escort web games, to capture all kinds of game types on the market, relying on our strong radiation power in the SNS field,

We will strive to exceed 60 million monthly turnover this year!”

Everyone was shocked.

60 million monthly flow, looking at the entire domestic game circle, it can also be ranked first in the first tier. Although it is not as popular as the most popular ones such as "A Chinese Odyssey", "World of Warcraft", and "Legend", but considering the web game

The development cost is low, which is already a very impressive achievement.

Ma Tie's spit was flying, Ren Changyu nodded frequently when he heard it, while other departments' heads raised some questions.

Some people hope to get traffic in the SNG business group, some people hope to get help from the technical department, and some people hope to increase development efforts. In short, each department has its own problems.

"Without traffic, how can we develop the market?"

"Now the demand for technology for games is getting higher and higher, and we urgently need developers!"

Just as they were clamoring, they suddenly found Ren Changyu opened his mouth slightly and stared at the curtain on the side. The Xingrui Game's face-to-face meeting was playing in the silence mode. Although he couldn't hear the sound, he was on the screen.

The words that are emerging one by one can still be clearly reflected in everyone's eyes.

Everyone looked over with Ren Changyu's eyes and found that Xingrui Games announced the achievements since the launch of "The Legend of Sugar" in text, and other data were just fine, but only one that shocked everyone's eyes.

[In February 2012, "The Legend of Sugar" earned over 630,000 magnesium per day!]

"Are you kidding? How could their daily income be so high!" someone said in surprise.

Ma Tie also frowned and said, "Is this income real?"

No wonder they don't understand. After all, Penguin's main development direction is still in PC games and web games. There is not even a mobile game that can be used. The mobile games under development will not be available in a few months at the earliest.

, my understanding of the market is limited to this acre of three-point land in China. I only knew that "The Legend of Sugar" had good overseas results, but I never expected that the income would be so high!

630,000 magnesium per day, and 30 days a month, that is 18.9 million magnesium, which is roughly equivalent to Huayuan...

After everyone figured it out, they looked at each other.

A match-three game they look down on is actually twice as much as the combined amount of web games they are proud of?
Chapter completed!