“Too tired.”

Ma Wenxuan said tiredly.

Li Rui knew that what she said was not tired of being tortured by herself, but as a Xinlang VBCEO, she was under great physical and psychological pressure.

As one of the early giants of Huaguo Internet, Xinlang made wrong choices again and again at critical moments, and has slipped from the peak bit by bit to now become the edge of the Internet world. It has finally been caught.

This life-saving straw has placed almost all hope here.

In order to establish VB as the core industry of Xinlang, Lao Cao even killed a few old partners and forced Ma Wenxuan to get on the horse. It can be said that he was a desperate attempt and would become a success if he failed.

Ma Wenxuan was ordered to take on the mission, shouldering the hope of the whole Xinlang, and was under a terrible pressure.

"You have to pay attention to rest and don't work too hard." Li Rui said pitifully.

Ma Wenxuan sighed and said, "VB is different from other projects. There may be emergencies anytime and anywhere. Since I went to Yanzhou, I have almost never slept well..."

As he said that, he became angry and pinched Li Rui's waist hard: "Especially people like you who like to make trouble, every time I make a hot search, I'm scared! Recently, I've been eating every day

It’s all you blame for melanin to sleep!”

Li Rui shouted injustice: "How can I blame me? I just posted a few V blogs casually. Who knows that netizens are so enthusiastic that they have to put me on the hot search?"

Ma Wenxuan said angrily: "I don't care, you have to compensate me for my psychological damage!"

"How do you say you're going to compensate for the compensation, meat?"

"You are so beautiful... I will punish you and plan for me the subsequent development of VB." Ma Wenxuan said.

Li Rui said: "If you want to ask this, I really have some suggestions. What do you think is the biggest difference between VB and Twitter?"

Twitter is the object of imitation of VB, and created the rules of this series of products. Ma Wenxuan certainly has a deep understanding of this. He immediately talked a lot about one, two, three, and four.

After listening patiently, Li Rui shook his head and said, "What you said is not the essential difference. In fact, in my opinion, there is only one difference between VB and Twitter: Comments!"

"Is there any difference in the comments?" Ma Wenxuan looked puzzled.

Li Rui shook his head and said, "The core concept of Twitter is that all information is equal, and no information is higher than other information. Twitter can be reposted by reposting, or it can be reposted separately. No matter which method it is

The information and levels are the same. Twitter does not provide a separate comment function, because once there is a comment, the information will be divided into levels and no longer equal. In China, all VB blogs, including you, have added comment function.

”

"Is there any difference?" Ma Wenxuan didn't understand.

Li Rui said: "The difference is too big. If a user wants to post a Twitter, he can only forward it. For example, if he doesn't like the Twitter posted by Jobs, I can't directly comment that what Jobs said was shit, I have to forward it.

His Twitter attached something I wanted to say. This means that my retweeting comments are as important as Jobs' Twitter."

"While in Xinlang and other domestic VB, comments are affiliated with VB, comments are only second-class citizens."

"Fundamentally, Twitter's product genes tend to be the free transmission of information, while domestic VB's product genes are more like variants of news comments. Twitter creates a completely independent way of information dissemination, without a center,

Two-way, without groups, all information flows at a level. Although there is also a trend of centralization based on the number of fans, it is generally a fair and balanced way of dissemination."

"VB is different. Because of the existence of comments, celebrities with many fans will feel the pleasure of thousands of people coming to pay homage. Because the comments are very low in efficiency, it makes it difficult for ordinary people to make their own voices."

Ma Wenxuan showed a thoughtful look. She studied the business model and content presentation of VB every day. She really didn't start with the basic theory of communication and carefully analyzed the internal logic of VB.

"I probably understand what you mean... You mean that as long as the information on Twitter causes discussions by others, it can be spread at the same time during discussions, and while it is spread, it can also obtain new discussions. The information will follow countless

The link spreads rapidly, like a chain fission like cell division?”

Li Rui gently pinched her: "Smart! Just one thing is clear!"

Ma Wenxuan was encouraged and sat up happily, without realizing the quilt falling down and showing a snow-white look: "Our V blog is different. If everyone uses the method of forwarding and commenting, the communication chain is the same as Twitter.

But we have the function of only commenting but not reposting. If half of the people express their opinions by only commenting but not reposting, they will lose half of the opportunity to spread chains!"

Li Rui nodded and said, "So this V-Blog model in China is only suitable for celebrities. They have enough fans and don't care about the loss of communication efficiency. They can even ignore comments, which objectively reduces the pressure of processing information. But this system

It is cruel for ordinary people, and the messages sent are likely to be unresponsive or disseminated.”

Li Rui continued: "Twitter's community relationship is based on an equal information architecture and extremely fast chain communication. Because the information architecture is equal, information is easier to be valued, because it spreads quickly and is easier to find and appreciate.

People. Equal information brings equal relationships. Whether it is a celebrity or not, as long as you interact with others, it will promote the formation of a community. This relationship is stronger and has higher trust."

"The negative example is the domestic VB. Information is divided into levels, and people are also divided into levels. Users are artificially divided into celebrities and grassroots. It is difficult for people who comment on VB to generate more with those who post blogs.

Interaction leads to very fragile community relations.”

"I have always believed that for sns products such as Twitter and VB, a reliable relationship is far more important than a rich function. Only when a relationship that cannot be abandoned can users be firmly locked onto the product.

This is true for Facebook, Twitter, and as for VB... are you confident that users will remain initially interested in ten years?"

What Li Rui pointed out is the dilemma faced by VB a few years later!

Many people use VB, but they don’t like VB. They use VB just because VB is useful.

So when VB has a downward trend, many people abandon it without regret, and even look back and take a look.

On the other hand, when the users form a solid relationship with each other, it becomes like a warm and real community on the Internet. Everyone survives by interest and love, and can maintain their enthusiasm for a longer period of time.

"You mean, let me learn Twitter in full?" Ma Wenxuan asked.

Li Rui shook his head and said, "It's not that you learn everything, and Twitter is not that good everywhere... Twitter's website only has the most basic functions, you are so lazy that you must not learn this! Only by taking the essence and removing the dross are it.
Chapter completed!