Font
Large
Medium
Small
Night
PrevPage Index    Favorite Next

Chapter 203 Advertisement(2/2)

After his continuous promotion, Kandor City Lego toys received huge popularity once they were released.

According to Herman Fisher, the Kandor City LEGO bricks in the toy store were snapped up as soon as they came on the market, and many fans even lined up in front of the store early in the morning.

Many stores have sold out their entire inventory in one morning. It is obvious that Colin's combination of Lego toys and Superman has been greatly sought after by the market.

“Superman sparks toy craze!”

"Lego bricks, the toys of a new era."

At the same time, Colin's "The Courier Daily" also contributed to the flames by reporting relevant news during this period, which indirectly stimulated people's desire to buy.

However, this crazy situation changed slightly the next day.

"what happened?"

In the Fisher-Price Toy Factory, Colin learned some bad news from Herman Fisher.

"It's about the material of Lego bricks. People don't seem to be as accepting of new plastic toys as they seem to be. Many consumers chose to return the Candor City Lego toys the day after they purchased them. We already know that some toy stores

The return rate has reached one-fifth, and some toy merchants have already expressed their willingness to stop purchasing goods."

The fact that consumers do not accept Lego made of new materials is somewhat beyond Colin's expectation.

After all, in his era, plastic toys were already a mature industry, while wooden and metal toys became a minority.

However, all this seemed to show the opposite trend during the Great Depression. After decades of toy history, the public has accepted heavy toys made of wood and metal.

Nowadays, when you unpack and pick up the lightweight Lego, it becomes difficult to start.

Is this thing that is light and fluffy really the toy they are familiar with?

Herman Fisher and others also felt a little confused about this. As toy manufacturers, they had the foresight to predict that plastic toys would replace traditional toys in the future, but they ignored that this replacement would eventually require a transition.
Chapter completed!
PrevPage Index    Favorite Next