Chapter 203 Advertisement(1/2)
"There is no need to worry about this. Fisher-Price only needs to be responsible for producing Lego."
Colin seemed to have been prepared for Herman Fisher's concerns.
Sure enough, at eight o'clock that night, most of the listeners, including Herman, learned about the sale of Lego bricks from the radio on CBS's popular radio drama "The Adventures of Superman."
Announcer: "He possesses the characteristics of incredible adventure. He is faster than a flying bullet and more powerful than a locomotive. Even exploding bombs cannot penetrate his tough skin."
Passerby A: “Look at the sky!”
…
"It's Superman!"
Starting from the first episode "The Baby from Krypton", the radio drama "Adventures of Superman" has always occupied the first place in the listening rate of the same time period, and this listening rate is still growing, especially as the popularity of the radio drama surpasses the competition in the same time period.
When the show was released on NBC, CBS was even more excited.
According to Wells, who is responsible for dubbing, CBS has already made plans to serialize "Adventures of Superman".
The purpose is to use the momentum of the radio drama to suppress other NBC radio programs at the same time.
Of course, Colin has no objection to this. For him, the more popular the radio drama is, the more [faith] he will gain.
From a certain perspective, he is naturally happy to see "Adventures of Superman" develop into a long-term and serialized series.
If he remembered correctly, the Superman radio drama back then was broadcast on the TV station for a full 11 years.
It is enough to prove the popularity of Superman in the broadcast market.
That night, what was broadcast on the radio drama was the sixth episode of "The Adventures of Superman", which was still written by Colin.
Originally, in the plot of this episode, he planned to arrange for Luther to appear in a normal way, but considering the situation of Lego bricks, he deliberately changed the plot content of this episode. The order of appearance was changed, and the latest character who had just appeared in the comics not long ago was
Brainiac, the alien villain who appeared in .
Therefore, the title of the sixth episode of the radio drama was changed from the previously set "Evil Genius Luther" to "The Shrunken City of Kandor".
The content of the plot is basically the same as that of the comic series.
However, because it was a radio drama, Colin deliberately lengthened the development of the plot and made suggestions for dubbing, believing that Brainiac, as an alien, should not speak in a normal earthling tone.
Welles listened to his opinions and specially arranged for an actress from the Mercury Theater to be responsible for the dubbing of Brainiac in the dubbing, and deliberately changed the tone of voice.
This also led to the fact that in later broadcasts, listeners in front of the radio often heard Brainiac's voice with a weird intonation, allowing people to feel the difference at first glance.
This point was also continued in later "Superman" works. Later, whether in animation or movie production, the creators always tried their best to make Brainiac's voice fit the original radio drama.
design.
Although most of the plot of the radio drama "The Shrunk City of Kandor" is consistent with the comics, Colin still spent more time describing the part of Kandor, and these descriptions were also later used.
In the radio dubbing, Welles faithfully presented it.
Announcer: "Kandor City in a Bottle, what an incredible city. Before Krypton was destroyed, it was the capital and largest core city of Krypton.
Announcer: "At some point, Brainiac came to Krypton and took a fancy to the city of Kandor. He shrunk the city and put it in a bottle to become his collection. At that time, there were more than 7 million people in Kandor City.
The residents also live in this shrunken city in a bottle."
Announcer: "After Kandor City was put in a bottle, the residents of Kandor City built artificial red suns and artificial intelligence robots to help them live, and farming maintained their survival. Superman, under the leadership of Kryptonian scientists,
When I saw these robots working in the fields, I looked up and saw the artificial sun hanging high near the mouth of the bottle."
Superman: "That's amazing, how did you do that?"
Kryptonian scientist Professor Jinda: "Kandor City has always been the most cutting-edge city in Kryptonian research. Before it was shrunk, we were studying how to replace Krypton's declining energy with artificial suns. In fact, we were almost successful at that time.
, but it’s a pity that Brainiac shrank the city at the last moment.”
Kryptonian scientist: "However, fortunately, we used this technology in bottles to ensure that the citizens of Kandor City can live a normal life..."
In the description of the radio play, the audience vaguely sketched a reduced image of the city of Kandor in their minds.
The appearance of Kandor City also means that the plot of the forty-minute radio drama has entered the end. At the end of the plot, Superman, with the help of Kryptonian scientists, rescued the shrunken city, and finally took the bottle with him
The city of Kandor returns to Earth.
Immediately afterwards, the radio sounded the concluding remarks in the audience's unfinished expression.
Passerby A: “Look at the sky!”
…
Passerby: "That's Superman! (That's - Superman!)"
Announcer: "'Superman' is a copyrighted work that is serialized in newspapers and magazines published by The Courier. In addition, the same Lego toys from Candor City will be on sale today. Buyers have the opportunity to get a set of Lego toys created by Superman author Colin
·A map of Kandor City created by Luper himself. Those who are interested can purchase it at major toy stores in New York."
At the end of the broadcast, accompanied by Superman's iconic slogan, Orson Welles, who served as the announcer, informed the sales information of Lego toys at the end and made an advertisement for Colin.
As a screenwriter of radio scripts, Colin naturally enjoys privileges.
CBS Radio is now closely cooperating with him, so it will naturally not refuse Colin's request to advertise through the "Adventures of Superman" radio drama.
"Kandor City Legos."
In front of the radio, Stanley heard the final announcement of the radio drama, and his eyes couldn't help but reveal a look of yearning.
He had read the serial plot of Kandor City in a newspaper bought by his classmates, and was extremely impressed by the shrunken city in a bottle in the comics.
However, I turned around and glanced at my father, who was cutting clothes, and my mother, who was sewing buttons, on the folding couch in the living room.
Stanley, who is sensible, knows very well that with the current difficult living situation of his family, it is obviously impossible for him to have enough money to buy this so-called Kandor City Lego toy.
Therefore, Stanley could only keep this expectation silently in his heart, imagining that when he grows up, he can buy toys as he likes.
…
【Faith(42850/100000)】
The broadcast of the "Adventures of Superman" radio drama not only increased the popularity of the comics, but also gained Colin a lot of [faith].
And this is just part of Colin's preparation. At the same time as the radio drama was broadcast, the quarterly magazine of "Superman" was also released simultaneously.
And in the latest issue of the quarterly magazine, Colin described the story of Kandor City in more detail. On one page, he even described the encounter Superman had with the scientists in Kandor City.
When he visited his uncles, he learned from them that he had a cousin named Kara Zor-El.
Superman thought that his cousin had died in the destruction of Krypton, so he told his uncle's family the sad news.
But in fact, on the last page of the "Superman" quarterly, Colin specially drew a cartoon in space, which foreshadowed the message that Kara Zor-El was not dead.
This Kara Zor-El is actually the famous Superwoman, Superman's cousin.
In the original original setting, when Krypton was destroyed, part of the city where scientist Zor-El lived was thrown into space. Because there was still enough air to cover it, the residents of the city survived.
But without the protection of the planet, this city floating in the universe will eventually be destroyed. Therefore, at the last moment, the Zor-El couple sent their 15-year-old daughter Kara to a planet where they discovered that there was a Kryptonian living there.
The planet - Earth.
This is also the original origin setting of Supergirl.
In the "Superman" quarterly, Colin changed this setting to allow Supergirl's parents to survive, and also drew on some later Supergirl settings, that is, when Krypton was destroyed, Kara's spaceship followed closely.
After Carl's spacecraft, a meteorite hit her spacecraft when Krypton exploded, causing it to deviate from its established orbit, causing her to enter a long-term hibernation.
It wasn't until decades later that Superman grew up and met his uncle's family who had been shrunk and lived in Kandor City. After learning about Kara, this extended the foreshadowing of Supergirl's debut.
Of course, all of this is just Colin's arrangement, and it will take a long time before Supergirl makes her real debut.
At least, so far, Superman's villains are enough for him to create plots, and many superhero concepts and abilities have not been fully unlocked. Even the role of Batman has only briefly appeared as a mysterious man in Superman stories.
, just to leave some impression on readers.
The description of Kandor City in the radio drama and the "Superman" quarterly magazine is obviously to pave the way for the upcoming Lego toys to be sold.
In order to get the public to accept the concept of Lego as much as possible, Colin has worked hard.
Not only did he promote it on the radio and the "Superman" quarterly magazine, but he also spent a lot of thought on the Lego packaging box. For this purpose, he specially created the cover of the packaging box, with Kandor City in the form of Lego as the background and in
The two ends are decorated with fighting images of Superman and Brainiac, clearly telling everyone the relationship between this Lego toy and Superman.
Fortunately, the copyright of Superman is in Colin's hands and does not require his authorization.
Otherwise, just printing Superman on the packaging box would be a huge expense.
At the same time, inside the toy, Colin also included an instruction manual called Kandor City Drawings, which described in detail some of the landmarks of Kandor City with Superman as the background.
Yes, partially.
Because this batch of Lego toys manufactured in Colin are sold in a separate manner, which means that each box of Lego represents a landmark building in Kandor City. If you want to assemble a
To complete the reduction of Kandor City, you must purchase at least five landmark buildings and put the drawings together.
Through the assembled drawings, buyers can get a LEGO Superman model made by Fisher-Price at the designated location, which will be set in Kandor City to replicate the comic scenes.
Although this method of split sales is criticized.
But to a certain extent, it has greatly stimulated fans' desire to buy. This sense of accomplishment in restoring the scenes described in the comics and radio dramas in reality will greatly stimulate readers or listeners to participate in Lego toys.
of purchases.
And the actual result was just as Colin expected.
To be continued...