Chapter 114 The Way of Propaganda
Along the way, under the guidance of Dai Gao, Lin Yifan and others posted more than a dozen posters in succession. After more than three hours of driving, they finally arrived at the main street of Liuma Town.
Compared with the first street in Liushi, the main street of Liuma Town does seem a lot stingy. The buildings are all short and old, without any gorgeousness and prosperity, but they look very simple.
Today is really a day in the streets of Liuma Town. Therefore, the streets are bustling with people coming and going, and there are all kinds of shouts. Lin Yifan has grown up in a big city since he was a child. This is his first time coming to a rural town.
He curiously looked at everything outside the car and felt that the atmosphere in this rural town seemed much better than that in the big city.
"Why, it feels okay. This is a typical rural atmosphere. I also came from a small place like this." Looking at the people coming and going, Dai Gao sighed in his heart, seeming to think of his past days.
.
After Lin Yifan and others stopped the car, they slowly unloaded a lot of things from the car. (Reminder, among the vehicles driven by Lin Yifan and others, one of them had a body, and the body was equipped with speakers and microphones.
Such as this, this is a necessary tool for publicity.)
"Uncle Dai, are we ready to start publicity now?" Lin Yifan asked Dai Gao. Although he had seen many publicity and other activities on the street, he knew very little about these processes.
"Don't be in a hurry, get a good position first, and then go have a meal. After you have eaten and drank enough, and you have strength, then you can slowly promote it." Dai Gao was not in a hurry at all. "This promotion has to be time-conscious, and the occasion is also important.
There is artificiality, that is to say, it is almost the same as the right time, right place and right people.”
"Uh." Lin Yifan nodded, experienced and experienced, it was really different.
Under the leadership of Dai Gao, Lin Yifan and others, carrying stereos and other things, came to a cement square and hung a banner on the square: Big discount at the end of the year, Lin's benefits everyone.
"Okay, let's go find something to eat first, and then get back to work later." Uncle Li clapped his hands, as if he was very satisfied, "Pull up the banner instead of promoting it immediately, mainly to arouse people's curiosity and accumulate some popularity.
When we start promoting it, the number of people will increase."
"This publicity requires skills. Let me tell you briefly. First, the publicity must move people with reason. As for how to move people with reason, this requires you to know how to put yourself in the customer's perspective, think about problems, and
If you are a customer, what do you want the company to do? How can it impress you? Then, you can give speeches and publicize based on that thought and idea."
"Second, take advantage of the situation to recruit people. As the saying goes, a gentleman's character is not different. He is good and fake. In other words, as publicity personnel, we must make use of all available resources in order to improve our own image. We are running
Those at the forefront of the market will face different problems and tests all the time, so we must learn to adapt to the wind, so that the wind will always serve us."
"Third, win with special features. There is a saying that "a new trick can spread the world." It talks about attracting customers with special features and winning with special features in the competition in the same industry. Therefore, we must be brave and dare to make breakthroughs.
, don’t be blinded by reality, look for the difference among the ordinary. We have just put up some posters beside the highway, which are special and different. In this way, people will have a deeper impression of our company.
.”
Dai Gao spoke with great passion, and Lin Yifan and others listened with great interest. Everything Dai Gao said was the result of his experience and his ability to summarize, which was of great benefit to a rookie like Lin Yifan.
During their conversation, they came to a simple restaurant. Compared with the restaurants in Liushi city, this restaurant seemed small and crude, but there were quite a few people eating there.
"Everyone, what would you like to eat?" When they entered the restaurant, a waiter came up with a menu. Although the restaurant didn't look like much, the service was very attentive.
"You order, order more delicious food, and I'll pay for it." Dai Gao took a few menus and handed them to Lin Yifan and others.
The so-called Sparrow is small and well-equipped, and although the appearance of this restaurant is not great, there are many types of dishes and the names are also very strange.
"I want the Green Dragon Crossing the River, the Yellow Dragon Crossing, and the Eight Immortals Crossing the Sea." Lin Yifan took the menu and ordered several dishes with great interest.
"You guys can order too, you're welcome." Dai Gao saw that except for Lin Yifan, everyone else was holding menus but not ordering.
"Manager Dai, are you really casual?" One of the female employees asked with a smile. They had been out several times before, but the manager who led them was a bit stingy. He had to dig out his wallet after eating, which was the same as Dai Gao
It was my first time coming out, so I couldn't help but feel a little hesitant.
"Whatever you want, I'll pay for it." Dai Gao said proudly, "Even if I can't afford it, the boss's son is here, so don't worry."
As the saying goes, you can’t let go of your children and you can’t trap the wolf. If a leader cannot satisfy and benefit employees as much as possible, then the employees will definitely not work hard for that leader, and that leader will definitely not be a good leader.
.
"Hehehe." Hearing Dai Gao being so kind, all the employees laughed.
"I want this braised chicken and grilled sea bass."
"I want tomato scrambled eggs and braised pork ribs."
"I want braised pork belly and plain chicken."
"...."
"You are really a lion with a big mouth. Let's see how I deal with you after you finish eating." Dai Gao saw the employees and ordered whichever one he saw was too expensive. He was not angry at all. "Finally, let's have another one."
Chicken soup and pork rib soup.”
"Long live the manager..." The employees cheered happily when they saw this situation. This cheer attracted the attention of many people.
"Please wait a moment." The waiter took the menu and walked down with a smile. This was a big customer. The table of dishes for Lin Yifan and others was basically equal to their usual total sales in half a day. How could this be allowed?
He is not happy.
The efficiency of this restaurant is quite high. After a while, the dishes were slowly served, but this made Lin Yifan dumbfounded. He thought that the good dishes he ordered were only a few vegetarian dishes.
The so-called Green Dragon Crossing the Sea is to add a few leeks to a plate of soup and stir-fry the Huanglong, which is just a few yellow cucumbers. As for the Eight Immortals Crossing the Sea, it means taking several kinds of vegetables and mixing them together.
"This is too cheating." Lin Yifan looked at the delicious dishes he ordered and shook his head helplessly, "No wonder it's so cheap. It turns out that such a delicious dish is just in name but not real. It really costs a penny.
It’s worth every penny.”
Chapter completed!