After a heartwarming dinner, Lin Yifan returned to his room and randomly picked out a book from the stack of books his father gave him and started reading.

The beginning of this book introduces the meaning of business, which is an economic activity that uses money as a medium to exchange goods to realize the circulation of goods. Business can be divided into broad and narrow senses: business in the broad sense refers to all businesses with the purpose of profit.

Business in the narrow sense refers to profit-making enterprises that specialize in commodity exchange activities.

"Yeah, it's okay." Lin Yifan browsed for a while, and then continued to scroll down. Next, he talked about some mentality that must be possessed when doing business: Business people must have a big heart and be able to be calm and comfortable when Mount Tai collapses...

…..

Watching, watching, Lin Yifan fell into sleep with a tired sleepiness.

the next day.

"Uncle Dai, where are we going now?" After Lin Yifan got up in the morning, his father took him to the company, and then asked him, marketing manager Dai Gao, and several staff to be responsible for the publicity and promotion of the refrigerator going to the countryside.

, Lin Yifan didn’t know where exactly he was going.

"We are going to Liuma Township in Liushi. It is relatively remote and the people's living standards are generally low." This Dai Gao was personally promoted by Lin Xiong. Now, he can finally take charge of his own affairs and is now Lin Xiong's capable assistant.

The reason why Lin Xiong asked Lin Yifan to go to the countryside with Dai Gao was because he carefully arranged it; Dai Gao had just started as a low-level salesperson with only a diploma from a second-rate university, but his eloquence and organizational skills were very good.

He is strong and his sales performance is rising steadily. He has just joined Lin Group for two years and has reached the position of marketing manager. He is indeed outstanding.

Before Lin Yifan and Dai Gao came out, Lin Xiong told Dai Gao to teach Lin Yifan some basic sales knowledge as much as possible, as well as some ability to deal with emergencies. Because, you have to be a good leader, your adaptability

It is a mandatory requirement to become a leader that you must be exceptionally outstanding, and Dai Gao is a master in this regard.

"Uncle Dai, the living standards of the people there are so low. Why should we go to that place for propaganda? Wouldn't it be better if we go to some developed towns and villages for propaganda and promotion?" Lin Yifan looked puzzled. The people

People's living standards are low, and they generally focus on their own food and clothing issues. How can they have extra money to buy expensive goods?

"Yifan, you don't understand this. Businessmen must know how to find new markets and develop new markets. Otherwise, no matter how good your product is, it will be the result of standing still." Dai Gao looked at Lin Yifan.

, said meaningfully, “The current living standard of the people in Liuma Township is low, but the number of people in their township is large. According to our survey, there are more than 200,000 people in a small township and more than 5,000 households.

.”

"Nowadays, their purchases of industrial products are still relatively small. The superficial purpose of our trip is to promote and sell refrigerators, but the ultimate purpose is to promote our company to them and let them know the credibility and reputation of our company.

Quality, therefore, this Liuma Township can be regarded as

It is a treasure land. If we can develop and utilize it well, it will definitely bring considerable benefits to our company." Seeing Lin Yifan listening so seriously, Dai Gao said even more energetically. Deep down in his heart, he was even more excited.

He secretly said: The tiger father has no dogs, but the children can be taught.

"Uncle Dai, what you said is really insightful." Although Lin Yifan is a newcomer to business, his understanding and reception ability are very strong. Dai Gao's words have benefited him a lot.

shallow.

"Also, those of us who do business must always pay attention to the country's policies. Now, the national leaders have been emphasizing the issue of people's livelihood, and have increased support for some backward towns and rural areas. In other words,

These villagers who are still in a state of food and clothing may soon be able to escape poverty.

Difficult situation, if we win them over now and leave the imprint of our company in their hearts, they will definitely bring us rewards by then." Dai Gao continued to instill in Lin Yifan along the way.

With some knowledge about business, Lin Yifan had a deeper understanding of business.

It is said that listening to your words is worth ten years of reading. Lin Yifan just started to think that business is a process of intrigues, but now, he knows that intrigues exist, but they only account for a very small part of business, and business is even more

What matters more is strategy, brains, and IQ.

The car slowly entered the winding and narrow cement road from the flat highway. It can be seen that the economic conditions of Liuma Township are not very good.

"Go to the intersection ahead and stop the car." Dai Gao pointed to an intersection not far ahead and said to the employee in charge of driving.

"Uncle Dai, why are you calling for parking?" Lin Yifan was a little puzzled by Dai Gao's move. There were not many people here, so it was not a good place for publicity.

"Let's do some advertising." Dai Gao said, opened the car door and walked out: "Everyone, get out of the car and start working."

A total of eight people came on this trip, four men and four women. Lin Yifan, Dai Gao, a female employee and a male employee were in the same car, while the car behind was occupied by a male driver and three female employees.

After hearing what Dai Gao said, the employees got out of the car and took out a bucket of glue and several posters from the trunk.

"Uncle Dai, there are no people here, is there any use in advertising?" Lin Yifan looked at Dai Gao, still full of confusion. In his mind, advertising should go among the crowd, that way it would look good.

Effect.

"Yifan, you don't understand this. Advertising among the crowd must have its benefits, but this is a crossroads. Don't look at it. There are very few people here, but there are many passing vehicles. I

Post this advertisement in a conspicuous place so that passing drivers and some passengers

People, they must be bored after being in the car for a long time, so they will look around. When they see this unique scene, they will definitely remember it deeply. In that case, when they go back, they will look at it.

Their families and even acquaintances talk about it.”

"Moreover, we who do publicity must break the rules and highlight new ideas. In this way, people's memories will be more profound. In this way, we can better achieve the effect we want to achieve through publicity." Dai Gao took the trouble to do so.

He spoke slowly to Lin Yifan, hoping that Lin Yifan could master more and grow up faster.

"Well, that's it." Lin Yifan looked at the busy employees and nodded, "Uncle Dai, I'll go over and help."
Chapter completed!